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中国 医药电商用户行为 2015 1 2 3 4 5 3 3 3 14.1 14.4 14.7 14.10 15.1 15.4 15.8 PC iUserTracker 2014 1-2015 8 Top10 758 2145 5.3%3C PC PC iUserTracker2014 1-2015 8 Top10 iUserTracker.2015.8 40 CAGR=5.3%3000 1000 2000 4 4 4 iUserTracker 2014 1 2015 8 Top10 33 104 iUserTracker2014 1-2015 8 Top10 iUserTracker.2015.8 40 14.1 14.4 14.7 14.10 15.1 15.4 15.8 180 120 CAGR=5.9%60 2015 2014 5 5 5 iUserTracker 2014 1-2015 8 Top10 1390 4913 3 6.5%iUserTracker2014 1-2015 8 Top10 iUserTracker.2015.8 40 14.1 14.4 14.7 14.10 15.1 15.4 15.8 6000 2000 4000 CAGR=6.5%6 6 6 PC 指标 2014.1 2015.8 复合增长率 758.2 2145.4 5.30%33.4 104.3 5.90%1389.9 4912.5 6.50%44.8 158.5 6.50%1.8 2.3 1.10%1.3 1.5 0.60%iUserTracker2014 1-2015 8 Top10 iUserTracker.2015.8 40 iUserTracker 2014 1 2015 8 Top10 5%7 7 7 26.3%73.7%26.3%2014 26.3%73.7%2015 N=3151 2014 12 iClick N 3151 1 2 3 4 5 9 9 9 PC 90%70%60.1%53.6%48.9%2015 N=1000 2015 10 iUserSurvey iClick 95.6%95.5%85.5%73.8%60.1%53.6%48.9%PC 10 10 10 N=1000 2015 10 iUserSurvey iClick 2015 Top3 71.7%23.8%2015 2015 71.7%23.8%0%50%100%/11 11 11 N=1000 2015 10 iUserSurvey iClick PC 31%App PC 92.9%App 78.7%PC 56.8%App 31.0%2015 2015 56.8%31.0%8.5%3.7%PC App 92.9%78.7%58.7%48.9%PC App 12 12 12 PC 1 B2C iUserTracker PC 2 1 PC B2C 100 1 2015 iUserTracker.2015.8 40 2015 1-2015 8 N=1000 2015 10 iUserSurvey iClick 50%10%2015.1-2015.8 100 B2C 2015.1-2015.8 13 13 13 App 1 App 1 15%App 20%10%2015 App App N=1000 2015 10 iUserSurvey iClick 60%15%20%X40%10%1 14 14 14 50%2015 App 68.7%67.7%60.3%59.7%57.7%56.8%48.4%46.5%42.6%42.6%40.7%40.3%3.9%19.7%22.9%8.4%10.0%6.1%7.7%4.5%6.8%2.3%3.6%2.3%1.9%3.9%App N=1000 2015 10 iUserSurvey iClick N 310 15 15 15 App mUserTracker App 1 App App mUserTracker-App mUserTracker.2015.7 100=5%1%=x5%=1%1 16 16 16 2015 1 1 2015 PC B2C B2B 1 1 1 1 1 App O2O O2O O2O O2O O2O 17 17 17 59.5%24.3%App 16.2%59.5%App 16.2%24.3%2015 N=1000 2015 10 iUserSurvey iClick N 37 18 18 18 1 1 34.4%1 1 24.2%21.0%2014 1 2015 6.2%21.0%34.4%24.2%8.6%3.0%2.6%1 1 1 1 3 1 N=1000 2015 10 iUserSurvey iClick 19 19 19 3.1%14.4%12.0%11.0%8.2%12.5%18.8%11.7%6.1%1.1%1.1%5.3%20.6%25.7%18.9%11.9%8.6%5.3%1.8%1.1%0.3%0.5%100 100-500 501-1000 1001-2000 2001-3000 3001-5000 5001-10000 10001-20000 20001-50000 50001-100000 100000 1000 5001-10000 18.8%100-500 14.4%3001-5000 12.5%100-2000 60%501-1000 25.7%2015 N=1000 2015 10 iUserSurvey iClick 20 20 20 75.4%67.2%59.2%52.2%48.9%46.4%46.4%44.1%31.5%26.4%0.2%22.9%19.7%14.1%10.4%7.6%4.8%4.8%9.0%4.5%2.1%0.1%75.4%67.2%22.9%19.7%2015 N=1000 2015 10 iUserSurvey iClick 21 21 21 37.9%33.4%32.3%30.8%30.6%30.1%28.8%28.8%28.6%28.5%/37.9%33.4%32.3%30.8%30.6%2015/N=1000 2015 10 iUserSurvey iClick 22 22 22 63.2%36.8%63.2%63.2%36.8%2015 N=1000 2015 10 iUserSurvey iClick 23 23 23 47.2%30.6%20.8%1.4%N 72 1 N=1000 2015 10 iUserSurvey iClick 2 N=72 2015 10 iUserSurvey iClick 80.7%12.1%7.2%47.2%2015 80.7%7.2%12.1%N 1000 24 24 24 6.4%65.8%28.0%3.2%1.5%93.8%93.8%65.8%28.0%2015 N=1000 2015 10 iUserSurvey iClick 1 2 3 4 5 26 26 26 2015 N=1000 2015 10 iUserSurvey iClick 73.9%35.2%79.6%71.4%57.5%27 27 27 50%2015 N=1000 2015 10 iUserSurvey iClick 75.7%70.6%66.0%64.3%53.0%52.6%47.0%45.5%39.6%37.4%34.6%33.9%29.7%14.0%41.1%13.0%8.1%9.7%2.3%2.2%1.2%1.1%2.9%1.7%2.2%0.5%28 28 28 30.8%27.2%3.8%71.9%52.9%41.2%3.8%71.9%52.9%3.8%2015 N=1000 2015 10 iUserSurvey iClick 29 29 29 89.2%3.7%7.1%12.9%78.3%7.3%1.5%N=1000 2015 10 iUserSurvey iClick 90%/12.9%90%90%2015 2015/App 90%90%1 2 3 4 5 31 31 31 1%7%54%29%7%2%0%18 19-2526-3536-4546-5556-6565 N=1000 2015 19 iUserSurvey iClick 26-35 56.7%43.3%56.7%43.3%26-45 26-35 50%2015 2015 43.3%56.7%32 32 32 2 2.9%1.5-2 1.6%1-1.5 7.3%3 12.1%3-5 34.2%5-8 28.1%8-1 13.8%2015 3000-5000 34.2%5000-8000 8000 25.6%CNNIC 2015 6 8000 5.0%2015 N=1000 2015 10 iUserSurvey iClick 33 33 33 18.0%22.7%20.3%15.3%7.7%7.0%3.7%2.7%2.6%6.4%25.0%56.2%/MBA/10.9%1.5%68.6%N=1000 2015 10 iUserSurvey iClick 80%70%25%6.4%CNNIC 2015 6 11.8 2015 2015 34 34 34 2015 50%2015 N=1000 2015 10 iUserSurvey iClick 15.1%3 35.8%11.3%4 1 16.4%2 Rank 1 2 3 4 5 6 省 占比 13.3%9.1%8.7%6.5%5.7%5.4%2015 1 2 3 4 5 36 36 36 1 1 37 37 37 13.0%24.2%62.8%N=500 2015 10 iUserSurvey iClick 500 82.0%38.8%34.4%62.8%2015 年中国医药电商潜在用户顾虑分布 2015 82.0%38.8%34.4%11.6%9.8%1.0%38 38 38 65.8%46.6%43.4%41.0%30.4%15.8%0.6%66%47%43%2015 N=500 2015 10 iUserSurvey iClick 39 39 39 0.0%1.6%7.4%27.5%45.8%16.1%1.6%0.3%1.8%7.1%28.5%53.8%7.2%1.3%65 56-65 46-55 36-45 26-35 19-25 18 2635 19-25 7.2%16.1%2015 N=500 2015 10 iUserSurvey iClick 40 40 40 2.9%1.6%7.3%13.8%28.1%34.2%12.1%20000 15001 20000 10001 15000 8001 10000 5001 8000 3000 5000 3000 0.8%1.8%5.4%7.2%18.8%41.2%24.8%5000 3000 5000 5000 60%3000-5000 41.2%2015 N=500 2015 10 iUserSurvey iClick 41 41 41 2002 400-026-2099
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