资源描述
95 202022020.8 iResearch I 95 95 APP 5 95 APP 6+95/95 95 95 300 95 SMS3 195 295 395 4 54 iResearch I0500010000150002000025000300003500020.1.20 20.2.4 20.2.19 20.3.5 20.3.20 20.4.4 20.4.19 20.5.4 20.5.19 20.6.3 20.6.18 20.7.3 20.7.18 20.8.2 161 200 2 2020 1 20 2020 8 9 8 9 49 8 9 1 8 9 541 2020 1-8 5 iResearch I/GDP 6%2003 2020 2 23 3 4 4.5%5.0%5.8%5.7%5.2-5.3%5-6/7 70 5000 5000 2019 GDP 4.6%62020.8 iResearch I 2020.8 iResearch I 6 2020 3 4-6 0.230.20.190.120.05-0.22-0.45-0.55-0.59-0.7-0.71-0.74 2019-1 1 0 2019 1-1 2020 2 23 4963.7 4824.6 1832.0 2306.6 3013.3 3262.4 4525.0 4421.6 3393.0 3280.7 3631.3 3723.3 9.7%9.1%-46.8%-31.1%-18.9%-15.2%2019.11 2019.12 2020.03 2020.04 2020.05 2020.06()()(%)2 2020 2020 1 272020.8 iResearch I 2020.8 iResearch I 3 2019 2003 3 2020 4 25.6%5 30.6%1832.0 2306.6 3013.3 3262.4 25.9%30.6%8.3%2020.03 2020.04 2020.05 2020.06%2020-0.8-0.7-0.6-0.5-0.4-0.3-0.2-0.100.10.20.3 1 1-3 3 2019-1 1 0 2019 1-1 2020 2 23 2020 1 2 8 iResearch I 3-0.12-0.70 3-0.12 30 2-3 1 1-3 3 1 1-3 3-0.70-0.50-0.34-0.12 30-0.63-0.44-0.32-0.15-0.81-0.57-0.42-0.27 31-40-0.72-0.54-0.35-0.11-0.70-0.50-0.33-0.11 41-0.83-0.55-0.34-0.07-0.70-0.51-0.35-0.13 1-0.74-0.55-0.39-0.18-0.70-0.49-0.32-0.13 1-2-0.73-0.53-0.34-0.10-0.66-0.46-0.28-0.04 2-3-0.64-0.44-0.28-0.07-0.73-0.52-0.38-0.14 3-0.63-0.41-0.32-0.13-0.74-0.56-0.38-0.15-0.71-0.45-0.30-0.14-0.69-0.47-0.30-0.08-0.74-0.64-0.51-0.33-0.72-0.56-0.39-0.17-0.69-0.49-0.31-0.07 1/2/2019-1 1 0 2019 1-1 2020 2 23 9 iResearch I APP APP 10 195 295 395 4 5112020.8 iResearch I 2020.8 iResearch I 37.2%28.3%23.7%N=1840 2019 12 iUserSurvey N=1840 2019 12 iUserSurvey 37.2%28.3%23.7%10.6%2020 69.7%/69.4%41.2%31.0%2020 122020.8 iResearch I 2020.8 iResearch I95 95 95 N=1237 2019 12 iUserSurvey 95 N=485 2019 12 iUserSurvey 95 95 2.6 3.3 4.2 7.0 2.9 3.3 4.2 6.4 2020 95/95 132020.8 iResearch I 2020.8 iResearch I95 95 95 95 95/122.3 112.2 107.2 106.3 TGI=125.6TGI=107.3 TGI=140.9 TGI=107.6 166.6 143.7 104.5 TGI=203.4 TGI=138.7 TGI=123.8 TGI=113.9 TGI=107.0 TGI=110.8 95 N=800 2019 12 iUserSurvey 95 N=400 2019 12 iUserSurvey 2020 95/95 142020.8 iResearch I 2020.8 iResearch I95 S11 11.1%36.8%9.6%43.2%116.2 115.4/114.1/109.5 109.3 134.9 113.5 108.6 106.5 103.2 95 N=800 2019 12 iUserSurvey 95 N=400 2019 12 iUserSurvey 95 95 2020 95/95 152020.8 iResearch I95 95 95 95 95 95 95 95 95*95-*695.7 412.5 242.4 266.6 828.7 684.7 569.5 464.5 927.3 605.6 419.0 361.1 2020 95/95 95 95 95 95-*1 95 1995 1 2 95-1995 1 3 95-1995 1 1.95 N=800 2.95 N=400 2019 12 iUserSurvey 2313.0 2547.4 1617.2 162020.8 iResearch I0%10%20%30%40%50%60%70%80%90%100%95-95-95 95 95100 150 200 250 300 350 400 450 2020*80%95 300 78.9%300 300*20%95 300 300 95 95 300 95 95 1.95 N=800 2.95 N=400 2019 12 iUserSurvey%17 195 295 395 4 5182020.8 iResearch I95 95 N=800 2019 12 iUserSurvey 6752134 8 22.4%9.5%20.8%21.9%4.6%5.2%6.7%/8.5%2020 95 192020.8 iResearch I72.6%51.4%49.2%47.4%43.0%-81.2 TGI=150.4 TGI=114.2 TGI=117.3TGI=113TGI=116 140.6 122.9 121.3 116.6 101.2 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=115TGI=109 TGI=103.5 TGI=146.9202020.8 iResearch I 95 95 95 55 V in 30 15 90 80%DIY DIY 212020.8 iResearch I65.8%48.3%43.9%43.9%43.5%/-88.9 3 TGI=115.0 TGI=151.2 TGI=113.1 TGI=110.3 TGI=102.1 TGI=105.6TGI=110TGI=105/135.0 126.6 115.4/102.5 101.7 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=124.3222020.8 iResearch I 95 95 95 2019 95&232020.8 iResearch I-91.7 2 TGI=112.1 TGI=116.6 TGI=121.6 TGI=115.7 TGI=112.262.5%52.1%43.6%41.8%39.6%TGI=106TGI=106 137.0 119.0 111.1 103.3/102.2 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=112.9242020.8 iResearch I51.5%51.1%50.8%50.8%47.8%-110.3 4 TGI=146.6/TGI=163.5 TGI=142.8 TGI=166.0 TGI=227.5TGI=114TGI=128 202.0 166.1/131.2 123.5 102.6 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=128 TGI=147.6 TGI=124.7252020.8 iResearch I IP IP+4 490 500 2000 15 2 500 100+262020.8 iResearch I44.9%41.2%39.9%38.7%36.4%-112.6 5 TGI=211.7 TGI=200.8 TGI=196.2 TGI=205.7TGI=131 214.9/148.4 148.2 128.4 125.1 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=114.6 TGI=106.8 TGI=139.9272020.8 iResearch I-113.5 2 TGI=183.5/TGI=259.5 TGI=116.1 TGI=139.5 TGI=130.859.9%48.2%46.2%43.2%42.7%TGI=120TGI=122 268.4 169.0 129.9 112.0 109.2 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=124.7 282020.8 iResearch I 95 GODIVA 292020.8 iResearch I73.4%62.6%58.8%45.0%43.5%TGI=147-59.0 2 TGI=149.7 TGI=253.6 TGI=111.1 TGI=127.3 TGI=160.4TGI=117 209.9/189.8 154.7 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=110TGI=127 TGI=116.3 302020.8 iResearch I54.6%48.6%41.4%37.3%36.5%-108.7 6 TGI=215.3 TGI=438.9 TGI=147.9 250.7 193.3/162.1 163.8 118.4 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=151.9 TGI=131.0 TGI=128.0TGI=138 312020.8 iResearch I2020 95 APP 95 N=800 2019 12 iUserSurvey APP 95 TOP1-10 95 TOP10-20 95 TOP20-30 9532 iResearch Inc.95 TGI=95/95 95 N=800 2019 12 iUserSurvey 33 iResearch Inc 129.0 119.8-APP 3 35.3%51.2%48.1%54.9%/19.5%()17.8%12107.3 106.4 15.3%30.1%23.0%89.9 25.2/APP APP 49.4%46.9%44.4%TGI=118.1 95 N=800 2019 12 iUserSurvey TGI=/95 12.1%34 iResearch Inc 10.6%148.9 148.7-/APP 2 33.3%39.0%50.2%58.5%()21.0%8.7%12 37.3%18.1%103.5 29.3/APP 77.6%53.1%51.4%TGI=121.9 95 N=800 2019 12 iUserSurvey TGI=/95 22.2%117.9 116.2 104.9 15.3%35 iResearch Inc 24.0%128.2 114.7-APP 52.5%63.4%41.8%17.2%16.8%12124.4 120.3 117.1 25.9%43.0%DQ 9.7%83.7 24.4/APP 71.5%64.8%55.8%TGI=112.4 95 N=800 2019 12 iUserSurvey TGI=/95 TGI=110.6 47.2%13.2%26.8%10.3%36 iResearch Inc 155.9 153.8-3 47.4%63.4%65.4%69.6%/31.1%17.6%12 16.7%46.1%40.4%112.2 39.9/APP 60.6%59.9%54.8%TGI=108.7 95 N=800 2019 12 iUserSurvey TGI=/95 24.7%130.0 120.2 105.5 4.2%37 iResearch Inc-APP 2 51.2%42.6%54.0%58.3%21.9%()13.6%12 57.8%125.8 28.9/APP 80.9%72.3%61.7%TGI=143.5 95 N=800 2019 12 iUserSurvey TGI=/95 172.0 134.7 112.2 23.1%27.7%TGI=127.166.5 78.5 27.4%38 195 295 395 4 5392020.8 iResearch I 2020 1 2/402020.8 iResearch I 95 61.3%49.0%37.5%13.5%44.5%44.1%29.1%27.9%95%95%95 11.1%APP APP 2020 95 95 N=800 2019 12 iUserSurvey 95 27.1%61.8%95 11.1%95412020.8 iResearch I 2020.8 iResearch I66.7%60.7%52.0%51.9%49.3%46.6%44.6%41.3%95 95 95 52.6%28.4%95 N=87 2019 12 iUserSurvey 95 N=87 2019 12 iUserSurvey 95,52.6%,28.4%,14.3%,4.7%95 422020.8 iResearch I 95app 95 N=87 2019 12 iUserSurvey A I PAwareness Interest Purchase95 APP TGI=139.5 APP TGI=131.1 TGI=125.2 APP TGI=132.0 TGI=179.1 APPTGI=118.1 APPTGI=112.6432020.8 iResearch I 95+2009 2019 15.6 20 5 5 5+2018 app 3.8 3.1+442020.8 iResearch I63.4%48.6%48.6%43.3%38.3%46.1%30.3%17.2%6.4%95 95 95/APP N=800 2019 12 iUserSurvey/APP APP 95/APP APP 452020.8 iResearch I APP APP 7 1 5 8 3 APP 2019 2 3 4 5 6 7 8 910 APP APP APP 46 195 295 395 4 5472020.8 iResearch I95-95 N=800 2019 12 iUserSurvey 41.6%95 48.6%9.9%95/11.1%95 hold/(TGI 110)9548 Keep Learning 400-026-2099 49
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