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20192 iResearch I Ad-Tracker 2019 1-11 TOP10 52503.9 2018 70%SMS 83.2%51.7%51.4%2019 44.6%42.5%39.6%3 1 2 3 34 iResearch I K12 K12 2019 5 iResearch I 0-6/7 K12 6/7-18/19 1-18/19 18/19 0 6-7 12-13 15-16 18-19 K12/MBA/EMBA/IT/2019 6 iResearch I 90 90-2005 2006-2012 2013-2017 2018 2017 2018-2013-2017 2006-2012 90-2005 68 1996 101 2017/90-2019 7 iResearch I 2018 2000 2517.6 25.7%2018 1.3 23.3%705.2 846.2 1010.4 1225.4 1565.4 2002.6 2517.6 3133.6 3807.4 4573.9 5433.5 20.0%19.4%21.3%27.7%27.9%25.7%24.5%21.5%20.1%18.8%2012 2013 2014 2015 2016 2017 2018 2019e 2020e 2021e 2022e2012-2022%4228.0 5091.4 6174.0 7320.9 8857.7 10979.9 13539.8 16401.1 19485.3 22823.4 26378.2 20.4%21.3%18.6%21.0%24.0%23.3%21.1%18.8%17.1%15.6%2012 2013 2014 2015 2016 2017 2018 2019e 2020e 2021e 2022e2012-2022%8 iResearch I APP APP 2017Q1-2018Q247.9%2018Q2-2019Q3 Usertracker 2.20 2.40 2.54 3.23 3.09 3.62 3.34 3.98 3.81 4.12 3.99 63.8%41.3%50.3%40.2%40.8%51.0%32.2%23.3%23.3%13.8%20.1%2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3mUserTracker-2017Q1-2019Q3 APP%9 iResearch I iResearch I Ad-Tracekr 2019 1-11 TOP10 52503.9 2018 70%2019 TOP10 K12 2018 K12 2019 2019 AI Martech iAdTracker iAdTracker.2012.1 200 N=90 2019 5 30875.7 52503.9 2018 1-11 2019 1-11 Ad-Tracker-2018 1-2019 11 TOP10 62.5%37.5%33.3%29.2%29.2%20.8%12.5%4.2%4.2%2019 10 iResearch I PC PC PC 2018 PC 360/2019 2006 2006-2012 2016-2012-2016 AI 11 iResearch I 70 80 90 1 2 3 70 80 90 80 90 70 80 90 2019 K12 12 iResearch I C B C B B C C C B C K12 IP 2019 13 iResearch I 1 2 3 2019/14 1 2 3 315 iResearch I 53%TGI 100 87%N=1001 12 iClick CategoryCategory TGI TGI TGI/MBA/2019 0%X1%X15%2019 2019.16 iResearch I 35 50%1 24 25-30 31-35 34.9%22.1%27.1%24 TGI 130.7 31-35 55.9%15001-20000 60%N=1001 12 iClick 5000-10000 30000 5 10001 15000 15001-20000 20001-30000 2425-30 31-35 36-40 41 TGI=130.72019 2019 2019 31.2%55.9%12.1%0.8%2.4%21%41.8%59.6%44.0%31.0%34.9%22.1%27.1%11.0%5.0%17 iResearch I iResearch I 50%1-3 1 45.7%2017 32.4%27.6%3 6 ARPU N=1001 12 iClick N=1001 12 iClick 2.6%10.8%18.8%22.2%45.7%6 5 3-5 6-1 1-3 2019 0.4%12.5%27.6%32.4%16.9%10.3%1 1 3 3 1 1 2 2 2019 12.9%60%27.2%18 iResearch I iResearch I 83.2%63.3%51.7%51.4%N=1001 12 iClick N=1001 12 iClick 1.1%22.3%56.1%56.4%58.3%63.3%83.2%/2019 0.7%35.6%39.3%41.7%46.2%46.8%47.7%49.7%51.4%51.7%2019 19 iResearch I iResearch I 2-6 46.9%2-6 6%1 1 40%1 35.4%21.5%17.5%N=1001 12 iClick N=1001 12 iClick 0.2%1.7%4.8%16.7%29.8%46.9%1 1-4 1 1 2-6 2019 3.6%35.4%22.1%21.5%17.5%2019 20 iResearch I iResearch I 80.9%44.6%8:00-10:00 18 00-20:00 20:00-22:00 18:00-22:00 N=1001 12 iClick N=1001 12 iClick 2.9%26.1%28.5%40.8%44.6%80.9%2019 2.6%6.9%26.9%17.5%25.8%18.4%19.7%45.8%38.1%9.0%0%10%20%30%40%50%0:00-6:006:00-8:008:00-10:0010:00-12:0012:00-14:0014:00-16:0016:00-18:0018:00-20:0020:00-22:0022:00-24:002019 21 iResearch I 21-30 28.5%21-30 26.4%31-1 1-2 13.2%1-2 10.4%6-10 12 iClick N=526 K12 N=639 N=554 N=524 N=620 N=457 N-639 N=701.2.5%5.3%2.4%2.9%1.6%3.5%2.2%4.6%8.9%8.5%7.9%6.3%6.5%8.8%7.2%10.4%29.3%15.5%23.3%24.1%18.4%30.6%21.8%29.7%31.0%30.7%29.1%27.3%27.1%25.6%30.1%27.1%22.2%30.1%27.3%26.2%30.0%24.1%30.2%21.4%4.4%7.8%8.7%9.7%13.2%4.8%6.3%4.6%1.7%2.2%1.4%3.6%3.2%2.6%2.4%2.3%2019 1-5 6-10 11-20 21-30 31-1 1-2 222 iResearch I iResearch I 7 2-3 38.7%2 34%3 82.7%10%5 6 6 2-3 76.4%iOS N=1001 12 iClick N=1001 12 iClick 2 38.7%3 34.0%1 9.8%4 8.9%6 5.6%5 3.1%2019 35.0%43.5%48.6%56.2%76.4%iOS ipad Android 2019 23 iResearch I iResearch I TOP3 50%49.8%/46.5%58.1%55%N=1001 12 iClick N=1001 12 iClick 0.5%34.7%38.0%38.5%40.8%44.3%46.4%46.5%49.8%50.0%/2019 0.4%38.6%47.4%51.5%53.1%55.0%58.1%2019 24 iResearch I 50%101-1000 2018 1.3 50%101-1000 26.3%101-500 26.4%501-1000 100 36.6%1001 K12 20%K12 12 iClick N=526 K12 N=639 N=554 N=524 N=620 N=457 N-639 N=701.7.2%8.3%6.0%8.0%6.6%11.6%6.6%15.8%14.6%9.2%12.3%9.2%10.5%12.5%14.2%20.8%31.6%25.2%25.6%26.3%22.6%27.8%25.5%26.1%26.6%28.2%26.5%28.8%29.7%23.4%25.7%22.1%14.3%21.9%22.7%20.0%23.2%17.5%19.3%10.3%3.4%6.1%5.2%5.3%6.0%5.0%6.6%3.9%2.3%1.1%1.6%2.3%1.5%2.2%2.2%1.0%2019 10 11-100 101-500 501-1000 1001-5000 5001-10000 10000 101-500 26.3%501-1000 26.4%25 iResearch I iResearch I 2019 44.6%42.5%39.6%TOP3 N=1001 12 iClick N=1001 12 iClick 0.8%21.4%21.8%30.7%31.0%33.1%35.8%36.0%36.7%39.6%42.5%44.6%/2019 38.4%41.5%45.7%51.2%V 2019 26 iResearch I iResearch I 40%45.9%42.8%N=1001 12 iClick N=1001 12 iClick 6.9%23.3%24.2%27.3%28.5%29.6%42.8%45.9%2019 40.0%37.4%33.4%30.1%29.9%27.9%27.8%27.2%26.6%25.5%24.4%24.2%23.1%22.6%22.0%21.4%15.1%2019 27 iResearch I iResearch I 48.2%N=1001 12 iClick N=1001 12 iClick 1.5%32.7%39.3%41.0%41.2%43.4%48.2%2019 flash AR VR 0.4%47.7%48.3%48.3%49.0%53.8%54.8%2019 28 iResearch I 20-30 2019 29 1 2 3 330 iResearch I Attention Interest Desire Action Use Share 31 iResearch I 01 02 32 iResearch I 132 33 iResearch I 34 iResearch I 0.2%1.7%4.8%16.7%29.8%46.9%1 1-4 1 1 2-6 2019 35 iResearch I 49.9%53%11.0%39.2%49.9%2019 K12/47%53%2019 2019 1 2/36 iResearch I 18:00-22:00 8:00-10:00 12:00-14:00 N=1001 12 iClick 2.6%6.9%26.9%17.5%25.8%18.4%19.7%45.8%38.1%9.0%0%10%20%30%40%50%0:00-6:006:00-8:008:00-10:0010:00-12:0012:00-14:0014:00-16:0016:00-18:0018:00-20:0020:00-22:0022:00-24:002019 18:00-22:00 8:00-10:00/12:00-14:00/2019 37 iResearch I APP+/APP PC 2019 38 iResearch I&1 2 1 2 1 2 1 2 1 2 3 4 1 2 3 1 2 3 1 2 32019 39 1 2 3 340 iResearch I/1 2 AI SaaS 41 iResearch I 1 2 3 2019 42 Keep Learning 400-026-2099 43
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