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TMT 2023 iResearch Inc.20232 2023.12 iResearch I-AdTracker UserTracker-Sponsorship Value Creator-OneMedia-2020.1-2023.10-AdTracker AdTracker 300-SVC 100 100 100 3 2023.12 iResearch I*-0102 KOL+/KOL/APP 2023 1-10 59.3*3-5 TOP15 OTT 28 4-8 4 CONTENTS01 02 03 Network Marketing Trend AnalysisNetwork Marketing Strategy AnalysisValue List5Network Marketing Trend Analysis016 2023.12 iResearch I 2023 2023 1-10 2023 2576.9 2531.1 2627.5 2686.4 3000-8.2%-1.8%3.8%2.1%11.7%2019 2020 2021 2022 2023e%2019-2023 1-10 2023 10 9 2023 2024 8 2023-2025 7 6 2027 2023/2 7 2023.12 iResearch I 2023.12 iResearch I98 101 112 112-14.0%3.1%10.9%0.0%2020.1-10 2021.1-10 2022.1-10 2023.1-10%AdTracker-2020-2023 1-10*-AdTracker AdTracker 2023 3-5 2023 1-10 20 21 59.3*2023 3-5 6 AdTracker-2023 1-10 4.9 5.8 6.5 6.5 6.3 5.8 6.0 6.2 5.4 5.8 1 2 3 4 5 6 7 8 9 10 2023 1-108 2023.12 iResearch I-TOP 13 AdTracker 50.1 44.8 37.0 34.0 33.9 32.1 31.8 31.2 26.5 23.3 22.1 21.3 17.5 14.6 14.0 BMW 2023 1-10 AdTracker-2022.1-10 2023.1-10 TOP15 61.5 60.0 58.1 43.1 39.1 38.7 37.1 34.0 23.5 22.8 21.7 20.6 13.8 12.6 10.2 2022 1-10 TOP3 2023 13 TOP159 2023.12 iResearch I 2023.12 iResearch I48.6%49.4%48.2%46.6%3.2%4.0%2022.1-10 2023.1-10 PC OTT AdTracker AdTracker OTT 2022 2023 1-10 OTT 3.1%AdTracker-2022.1-10 2023.1-10&30.3%31.4%24.3%24.3%24.3%22.2%9.8%12.9%8.3%7.5%2022.1-10 2023.1-10 10 2023.12 iResearch I PC OTT TOP1 PC AdTracker AdTracker-2022.1-10 2023.1-10 PC OTT 123.5 83.1 74.7 186.0 61.0 9.3 23.9 2023 1-10 136.7 94.1 59.8 193.0 60.7 13.3 20.7 2022 1-1011 2023.12 iResearch I 2022 2023 1-10 TOP AdTracker AdTracker-2022.1-10 2023.1-10 66.5%68.1%7.3%8.3%10.3%6.7%4.9%6.1%5.5%5.1%2022.1-10 2023.1-10 70 66 59 44 41 2023 1-10 TOP5 12 2023.12 iResearch I 1+/AdTracker AdTracker-2023.1-10 13 2023.12 iResearch I 2+AdTracker AdTracker-2023.1-10 14 2023.12 iResearch I 3+AdTracker AdTracker-2023.1-10 15 2023.12 iResearch I 2023 1-10 28 Sponsorship Value Creator 312 21415132 21 2 3 4 5 6 7 8 9 10 11 12 312 21415232 22022 SVC-2022-2023.1-10 1 1536352 21 2 3 4 5 6 7 8 9 10 11 12 1 1536352 22023 24 23 28 4-82816 2023.12 iResearch I&-2023 Sponsorship Value Creator 1311124363253333311111 12022 2022.1-102023.1-10/SVC-2022&2023.1-10 1714191110920222022.1-102023.1-10 SVC-2022&2023.1-10 17 2023.12 iResearch I XR-V 18 2023.12 iResearch I 2023 1-10 28 12 42.9%66.7%60.0%Sponsorship Value Creator NO SVC 1 LYRIQ 174 2023/4/16 2 408X 144 2023/5/283 134 2023/8/114 118 2023/8/135 3 116 2023/1/76 XR-V 116 2023/7/147 2023 114 2023/5/58 V MPV 112 2023/8/259 112 2023/8/2610 109 2023/4/811 G90 107 2023/3/1612 103 2023/7/16SVC-2023.1-10 100 1902Network Marketing Strategy Analysis20 2023.12 iResearch I+21 2023.12 iResearch I/APP/22 2023.12 iResearch I+B C/IP C B 2023 23 2023.12 iResearch I 2023 to C-1 C 60 5 150 20+60 18 IP IP IP IP 24 2023.12 iResearch I 2023 to C-2 C VR VR 360+25 2023.12 iResearch I VR 2023 to C-3 C 10+10+95%26 2023.12 iResearch I C 2023 to C-4 9 2023 12 Top 27 2023.12 iResearch I+2023 to B 2.0+One 2.0 2023 IP+5.0 3D 28 2023.12 iResearch I KOL/KOL/KOL+vlog/29 2023.12 iResearch I IP IP Z Sponsorship Value Creator x Q4e-tron IP IP Q4e-tron IP Z 64.3%34.1%27.3%69.4%43.8%37.7%SVC-x+5.1%+9.7%+10.4%30 2023.12 iResearch I&x x&31 2023.12 iResearch I x x 9 1 10 31 49999 618 60 7 5000 618 32 2023.12 iResearch I KOL+AdTracker 2021 1.62 33.68%2020 1400 1.25%2020 22.28%22.00%21-30 20172022 14%mUserTracker-2023 10 35 18-24 74.0%TGI=167.517.6%16.9%15.9%18-24 25-30 31-35 KOL KOC UGC 33 2023.12 iResearch I OneMedia KOL-1 2023+/OMODA 5 SUV 1.6T Polo Plus+#ta ps N Line N Line/Q6 Q6 quattro 34 2023.12 iResearch I OneMedia/+MINI MINI 520#30*ootd ABB(30 dream car)A7L VLOG 25#Vlog#KOL-235 2023.12 iResearch I APP/1V1 DIY APP/APP+/36 03Value List37 2023.12 iResearch I APP 2023 10 TGI TGI=/*100-APP TGI 100 APP APP UserTracker mUserTracker-2023.10 1 APP APP 2023.10 2023.10 TGI()%1 QQ 11184.8 29.2%119.2 2 11346.1 29.1%118.7 3 15012.6 28.7%117.3 4 13012.9 28.2%115.3 5 11347.6 28.0%114.3 6 12401.4 27.8%113.7 7 QQ 15811.2 27.3%111.4 8 16970.8 27.3%111.3 9 18318.1 27.2%111.1 10 20428.6 27.1%110.7 38 2023.12 iResearch I APP 2023 10 mUserTracker-2023.10 5000 APP APP 2023.10 2023.10 TGI()%1 5139.1 32.0%130.8 2 5279.0 30.1%122.8 3 8509.8 30.0%122.7 4 WiFi 5150.7 30.0%122.5 5 8105.0 30.0%122.4 6 UC 9099.0 29.9%122.3 7 6058.7 29.9%122.2 8 WPS OFFICE 7546.3 29.9%122.2 9 5910.6 29.2%119.1 10 7116.6 29.0%118.4 TGI TGI=/*100-APP TGI 100 APP APP UserTracker 39 2023.12 iResearch I APP 2023 10 mUserTracker-2023.10 1000 APP APP 2023.10 2023.10 TGI()%1 1247.5 36.6%149.6 2 1038.8 34.8%142.0 3 2010.4 33.7%137.5 4 1654.5 33.5%136.8 5 1037.7 33.3%136.2 6 58 1470.5 33.1%135.3 7 1397.5 33.0%134.7 8 QQ 1286.8 32.9%134.5 9 1066.8 32.6%133.1 10 1347.3 32.4%132.3 TGI TGI=/*100-APP TGI 100 APP APP UserTracker 40PRODUCTINTRODUCTION 41BUSINESS COOPERATION 400-026-42LEGAL STATEMENT THANKS
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