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20192 iResearch I 1 2 3 4 IP SMS3 APP 1 2 34 iResearch I 1 2 3 4 5 iResearch I 60%PC 2014-2018 CNNIC 2019-2023 6.5 6.9 7.3 7.7 8.3 8.8 9.3 9.7 10.2 10.7 5.6 6.2 7.0 7.5 8.2 8.7 9.3 9.7 10.1 10.6 6.1%6.2%5.6%7.3%6.3%5.2%4.9%5.3%4.4%11.3%12.2%8.2%8.5%7.1%6.3%4.5%4.3%4.2%2014 2015 2016 2017 2018 2019e 2020e 2021e 2022e 2023e2014-2023%6 iResearch I iResearch I925.6 1151.6 2018.3 2019.3mUserTracker-2018 3 2019 3 APP 126893.9 137919.5 2018.3 2019.3mUserTracker-2018 3 2019 3 APP 2018 3 2019 3 APP 24.4%Usertracker Usertracker 7 iResearch I 1 2 3 8 iResearch I C B C 9 iResearch I APP APP APP APP APP APP APP Hero APP APP APP APP APP 50%&APP 10 iResearch I APP APP 1 APP 2 APP 3 APP 4 APP APP 1324 APP APP APP 11 iResearch I APP APP+PC APP+APP APP PC+WEB APP&APP APP+APP 12 iResearch I APP 13 APP 1 2 314 iResearch I11.4 10.4 7.9 7.8 6.4 7.7 7.3 6.8 7.0 7.2 6.2 6.9 12.4 10.7 8.5 8.3 8.1 7.9 7.9 7.9 7.5 7.5 7.0 7.0 mUserTracker-2018 3 2019 3 APP 2018.3 2019.3+15.2%+26.6%+13.9%APP 2017 2018 2018 3 2019 3 APP APP APP 26.6%15.2%Usertracker 15 iResearch I9.7%11.1%13.3%8.8%10.7%17.8%15.8%7.7%5.1%6.8%8.7%7.1%7.1%9.6%15.7%21.0%13.4%10.7%500 501-1000 1001-1500 1501-2000 2001-3000 3001-5000 5001-8000 8000 2013 2018 2013%2018%2013 2018 5000 24%6382.8 8202.2 28.5%CNNIC2018 5000 24%16 iResearch I I n f o r m a t i o nI n f o r m a t i o nI n f o r m a t i o nI n f o r m a t i o nI n f o r m a t i o nI n f o r m a t i o n 3 1 2 3 I n f o r m a t i o nI n f o r m a t i o nI n f o r m a t i o n17 iResearch I26.9%27.8%45.5%40.8%40.8%45.6%70.9%70.3%68.2%63.9%53.8%38.6%2013 2018 2013 2018 1 2 70.9%70.3%68.2%N=1500 2018 8 iClick+44.0%+42.5%+22.7%18 iResearch I43.4%20.0%12.7%10.8%13.0%32.4%20.2%18.7%14.2%14.6%2013 2018 2013 2018 1 43.4%32.4%11.0%2 5.8%3.4%N=1500 2018 8 iClick+5.8%+3.4%19 iResearch I 55.3%54.3%49.8%N=1500 2018 8 iClick 55.3%54.3%49.8%38.1%34.0%/2018 40%20 iResearch I50.5%44.6%40.7%39.0%37.8%35.8%31.1%29.5%28.7%2018 50.5%44.6%40.7%N=1500 2018 8 iClick 40%21 iResearch I+KOL KOL KOL 22 iResearch I+1 2 1 2 3 1 2 23 iResearch I APP APP APP APP APP XXXXXXXXXXXXXX XX XXXXXXXXX XX XXXXXXXXX XXXXXXXX Feeds Feeds+X Hot Search24 APP 1 2 325 iResearch I 2000 2012 2017 AR AI AI+OTT 26 iResearch I 2013 2018 3663 43.7%AI 2014 Q4 1105.2 1546.0 2184.5 2884.9 3750.1 4844.0 6254.8 7916.4 9682.3 133.7 375.1 997.8 1750.1 2549.6 3663.0 5131.1 6603.8 8248.0 43.0%39.9%41.3%32.1%30.0%29.2%29.1%26.6%22.3%180.6%166.0%75.4%45.7%43.7%40.1%28.7%24.9%2013 2014 2015 2016 2017 2018 2019e 2020e 2021e2013-2021&%27 iResearch I 1997 2018 5000 1 2 AI AI KOL IOT SaaS AI 28 iResearch I 2 3 2016-2018 2012-2015 2019 29 iResearch I 1/2+30 iResearch I 2/2 31 iResearch I 1/2 APP AI BAT+DMP UC+QQ&+APP AI 32 iResearch I 2/2 Omni Marketing Uni Marketing WE+AI BAT WE+WEmpower WEngage WEmbrace Uni Marketing Uni Strategy Uni Communication Uni Operation Omni MarketingAI ID TA TA Intent Always On Omni Platform 33 iResearch I AI AI+AR AI+34 iResearch I 20%+AI 20%DMP oCPC 35 iResearch I 1/5 BAT APP APP 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24+AliOS 36 iResearch I 2/5 APP+Feeds Search 37 iResearch I 3/5 BATAI Targeting Profiling Estimating Lookalike Reaching Reporting D M P BAT D M P D M P&D M P APP Web D M P MP38 iResearch I IP 4/5 IP IP BAT/IP BAT&B r a n d H u b IPFeed39 iResearch I+5/5+DMP AI+|oCPC|40 2019.6 iResearch I IP 1 2+3 4 IP 5 41 Keep Learning 400-026-2099 42
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