资源描述
2018 2 2018.6 iResearch I 86.5%16446 2017 PC 32.1%29.7 59.5%SMS3 2018.6 iResearch I01 PC 02 03 04 29.7 86.5%4 2018 iClick 01 iClick/2018.03/250002 2018.6 iResearch I5 12 3 46PC-iUser Tracker 2017 1 2017 12 iUserTracker 11623 10261 11433 11522 11524 11597 12219 13004 12804 12058 11864 11860-11.7%-11.7%11.4%0.8%0.0%0.6%5.4%6.4%-1.5%-5.8%-1.6%0.1%020004000600080001000012000140001600017.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12iUserTracker-2017 1-12%2018.6 iResearch I712746 12123 10131 10795 11406 11175 12383 16089 16803 17142 16045 16829 19807 1.2%-4.9%-16.4%6.5%5.7%-2.0%10.8%29.9%4.4%2.0%-6.4%4.9%17.7%80001000012000140001600018000200002200017.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12 18.1mUserTracker-2017 1-12 APP APP%APP-APP mUserTracker 2017 1 2017 12 APP,32.1%APP mUserTracker 3.0 GAGR=32.1%2018.6 iResearch I8 PC-iUserTracker 2017 1 2017 12 iUserTracker 5686 4221 4474 4536 4575 4598 5377 5603 5683 5411 5501 6316-14.9%-25.8%6.0%1.4%0.9%0.5%16.9%4.2%1.4%-4.8%1.7%14.8%02000400060008000100001200017.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12iUserTracker-2017 1-12%2018.6 iResearch I9 APP-APP mUserTracker 2017 1 2017 12 APP 2017 12 19.0%mUserTracker 3.0 527255 450480 385549 404070 419759 386043 423055 452417 464722 448178 397397 472785 581918 11.1%-14.6%-14.4%4.8%3.9%-8.0%9.6%6.9%2.7%-3.6%-11.3%19.0%23.1%010000020000030000040000050000060000017.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12 18.1mUserTracker-2017 1-12 APP APP%2018.6 iResearch I10 PC-iUser Tracker 2017 1 2017 12 PC iUserTracker 1.01.52.02.53.03.517.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12iUserTracker-2017 1-12 2018.6 iResearch I11 APP-APP mUserTracker 2017 1 2017 12 APP APP APP APP mUserTracker 3.0 1.01.52.02.53.03.517.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12mUserTracker-2017 1-12 APP APP 2018.6 iResearch I12 PC-17 iUserTracker 2017 1 2017 12 PC iUserTracker 67891011121314151617.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12iUserTracker-2017 1-12 2018.6 iResearch I13 APP-APP 17 2 mUserTracker 2017 1 2017 12 APP 2 APP APP 2017 2 6 2017 7 APP mUserTracker 3.0 5.05.56.06.57.07.58.08.59.09.510.017.1 17.2 17.3 17.4 17.5 17.6 17.7 17.8 17.9 17.10 17.11 17.12mUserTracker-2017 1-12 APP APP 2018.6 iResearch I14 2017 1-12 PC 2017 1-12 PC PC 2017 1-12 APP 2 APP iUserTracker mUserTracker 3.0 2018.6 iResearch I15 12 3 416 2017 25-34 29.7-APP MediaPlanner 2018 3 29.7 53.5%46.5%2017 26.3%41.0%20.6%12.1%2425-34 35-44 45 2017%39.7%11.1%49.2%2017%29.7 2018.6 iResearch I17 2017 71.7%46.4%-APP N=1787 2018 3 iClick 8.2%20.1%61.0%9.5%1.2%2017%13.2%46.4%20.5%20.0%2017*%N=17872018.6 iResearch I 2018.6 iResearch I MediaPlanner 2018 3 18 MediaPlanner 9.51%7.88%6.04%6.04%-APP MediaPlanner 2018 3 2017 TOP109.51%7.88%6.04%6.04%5.06%4.68%4.50%4.44%4.33%4%2018.6 iResearch I19 N=1787 2018 3 iClick 8.6%12.8%15.3%29.0%15.8%9.6%8.9%5000 5000 8000 8001 10000 10001 20000 20001 30000 30001-50000 50000 2017%-APP N=1787 2018 3 iClick 8000 2017 5001-8000 8109 10001-20000 22239 17.3%20.8%22.5%17.9%14.7%6.9%30003000 5000 5001 8000 8001 10000 10001 20000 20000 2017%8109 22239 N=1787 N=17872018.6 iResearch I 2018.6 iResearch I2025.5%17.9%6.8%14.0%10.6%8.8%5.9%5.3%0.2%1.6%3.5%/%-APP N=1787 2018 3 iClick 2017 25.5%17.9%14.0%10.6%2017 2018.6 iResearch I21-APP 24 26.3%25-34 41.0%53.5%46.5%71.7%60.3%49.2%2 22239 40.5%APP TOP3 MediaPlanner iClick 2018 3 64.2%10.6%2018.6 iResearch I2017 22-APP 53.7%47.7%77%13.4%49.0%TOP 5 12 42.6%22.9%3000-5000 19.2%10000-20000 19.7%17-21 MediaPlanner iClick 2018 3 2018.6 iResearch I 26.3%25 50.7%28.3%/83.6%67.2%TOP3 12.8%11.4%7.9%TOP3 39.8%12.1%9.5%2017 23-APP25-34 53.5%52.1%64.1%45.7%13.8%45.2%TOP 5 58 30.3%21.2%5000-8000 23.7%10000-20000 32.4%APP 17-20 MediaPlanner iClick 2018 3 41.0%25-34 57.9%30.9%/80.7%63.9%TOP3 13.8%10.9%8.1%TOP3 35.0%13.2%13.0%2018.6 iResearch I2017 25-34 24-APP 64.8%48.9%/86.3%61.9%TOP3 14.1%12.7%11.0%TOP3 30.7%16.9%12.7%54.3%49.6%25-34 29.3 59.5%TOP 5 26.7%20.8%5000-8000 21.4%10000-20000 29.4%24000 APP 10-17 MediaPlanner iClick 2018 3 59.6%2018.6 iResearch I2017 25-APP APP 40.5%MediaPlanner iClick 2018 3 51.4%29.6%/44.3%35.1%TOP3 19.5%10.4%6.6%TOP3 30.9%11.8%11.2%52.9%47.1%25-35 41.1%48.4%61.8%51.2%TOP 5 APP 23.6%14.1%3000-8000 51.7%8000-20000 47.9%65%APP 19-22 2018.6 iResearch I2017 26-APP 49.2%MediaPlanner iClick 2018 3 49.9%33.1%/79.0%48.6%TOP3 15.0%10.7%8.3%TOP3 30.6%13.3%12.9%11080.5 52.9%47.1%35 58.3%50.1%11.7%45.1%TOP 5 22.4%20.1%5000-10000 48.9%20000 38.7%83%APP 11-13 18-20 2018.6 iResearch I2017 27-APP MediaPlanner iClick 2018 3 44.1%37.8%/86.6 70.6%TOP3 17.6%13.7%10.9%TOP3 26.0%18.3%12.6%18000 58.5%25-34 42.1%63.4%13.4%49.0%TOP 5 32.5%30.3%19-23 APP 20-22 21.6%18834 2018.6 iResearch I2017 28 12 3 429123309.1%50.9%23.4%16.6%7.3%48.1%22.7%21.9%2 3-5 6-7 7 2017%30.8%44.5%16.5%8.2%33.7%42.4%14.5%9.5%1-2 3-4 5-8 8 2017%4 2017 3-4 3.7 3-5 5.1 8 7 N1=1769 N2=1787 2018 3 iClick 2018.6 iResearch I 2018.6 iResearch I N1=1769 N2=1787 2018 3 iClick=3.7=4.8=3.7=5.1 N1=1769 N2=1787 N2=1787 N1=17693171.7%82.7%34.5%50.9%79.6%56.1%2017/N1=1787 N2=439 N3=542 N4=594 2018 3 iClick N1=1787 N2=439 N3=542 N4=59475.2%84.3%51.9%57.1%75.1%73.8%72.9%81.5%32.5%47.5%81.3%55.4%68.0%82.5%23.6%49.4%81.5%43.6%2018.6 iResearch I32 2017 N1=1186 N2=1286 N3=581 2018 3 iClick N1=1186 N2=1286 N3=58135.8%33.6%15.4%8.6%4.4%1.3%0.8%1-3 4-7 8-14 15-30 1-2 2-3 3%6.4%27.1%30.4%23.8%8.4%3.0%0.9%0.5%7.1%18.9%27.2%28.2%10.5%7.6%=9.2=16.4=35.9 2018.6 iResearch I3347.1%45.4%33.2%30.6%28.1%20.0%19.6%18.4%13.3%12.3%11.9%9.0%6.1%0.3%/2017%69.2%43.0%47.1%IP N=1769 2018 3 iClick 2018.6 iResearch I 2018.6 iResearch I N=1769 2018 3 iClick 69.2%27.1%28.3%34.2%43.0%16.7%2017%25%IP 6%34 2017/TOP10 TOP10 N1=1286 N2=1332 N3=1302 N4=1359 2018 3 iClick N1=1286 N2=1332 N3=1302 N4=135938.3%37.6%33.7%26.2%22.7%22.4%21.9%21.5%17.9%16.8%30.7%29.0%26.9%23.2%22.5%22.4%21.3%21.0%20.0%18.5%40.9%37.0%31.2%27.7%25.1%24.3%24.0%23.5%20.1%16.7%32.7%31.1%28.7%27.7%26.3%25.6%23.0%23.0%22.5%20.0%2018.6 iResearch I35 34.4%34.1%30.3%23.0%20.9%20.2%19.5%18.7%18.1%16.7%N4=95736.2%35.5%33.1%24.1%19.1%18.2%18.2%17.1%15.8%15.4%N3=54429.0%25.7%24.8%19.8%18.8%18.5%18.4%18.1%17.9%16.6%N2=92535.3%32.5%24.8%24.1%23.1%20.1%19.4%18.1%17.0%16.0%TOP5 2017/TOP10 N1=581 N2=925 N3=544 N4=957 2018 3 iClick N1=5812018.6 iResearch I36 2017/30.7%32.5%31.8%N1=1575 N2=1707 2018 3 iClick 34.6%33.0%30.7%29.9%29.4%11.7%10.9%9.1%7.7%37.8%33.6%22.5%32.5%31.8%14.2%13.2%7.8%8.5%N1=1575 N2=17072018.6 iResearch I3743.4%45.3%47.1%21.5%24.3%52.0%43.9%49.1%34.7%31.4%47.6%40.8%38.7%32.1%21.4%47.1%49.1%31.4%2017 N1=1516 N2=1787 N3=1302 N4=544 2018 3 iClick 39.6%34.9%31.4%28.5%18.3%N2=1787 N3=1302 N4=544 N1=15162018.6 iResearch I38 2017 5 10 9.5%N1=624 N2=183 N3=222 N4=219 2018 3 iClick 29.5%35.9%26.9%7.7%2-3 3-5 5-10 10%25.7%39.9%28.4%6.0%27.9%34.2%28.4%9.5%34.2%34.2%24.2%7.3%N1=624 N2=183 N3=222 N4=2192018.6 iResearch I39 84.6%SUV 74.1%N=624 2018 3 iClick 2018.6 iResearch I 2018.6 iResearch I N=185 2018 3 iClick 84.6%30.3%29.6%11.1%2.9%2017%74.1%48.6%37.8%27.6%9.7%2.2%SUV MPV 2017%64.3%53.0%50.3%50.3%39.5%2017%40 60.1%51.6%/N=1787 2018 3 iClick 60.1%51.6%43.6%30.1%24.8%12.6%11.7%2.4%/SPA 2017%SPA 30 8000 60%68%32 56%32 66.2%WIFI 2018.6 iResearch I4112342 2017 48.8%47.9%N1=1787 N2=1302 N3=544 2018 3 iClick N1=178748.8%47.9%40.5%39.8%20.9%10.9%4.8%3.3%50.8%48.5%42.0%40.9%23.1%10.8%4.0%2.7%54.2%47.6%43.9%43.0%25.0%14.9%3.5%2.0%N2=1302 N3=5442018.6 iResearch I43 APP 2017/APP APP APP N1=1769 N1=1769 N2=1787 2018 3 iClick 28.9%42.4%18.4%10.3%36.1%34.5%21.0%8.3%N2=17872018.6 iResearch I4453.6%37.1%34.9%32.6%32.3%32.1%30.9%29.2%24.5%23.9%1.6%2017/APP%53.6%N1=1769 N1=1769 N2=948 N3=571 2018 3 iClick 2018.6 iResearch I4552.1%22.4%9.4%5.5%4.1%4.0%2.5%/2017%68.9%30.5%23.8%18.5%13.6%12.1%1.8%13.9%QQ/2017%8 68.9%QQ 52.1%N=1787 N=1787 2018 3 iClick N=15392018.6 iResearch I 2018.6 iResearch I N=1539 2018 3 iClick 4612347 2017 2017 20000 N1=1186 N2=1286 N3=581 2018 3 iClick N4=1129 N5=1302 N6=544 2018 3 iClick N1=118641.0%27.2%13.7%10.1%5.8%1.3%0.8%45.5%25.4%12.0%7.4%6.3%2.6%0.8%3000 3001-5000 5001-8000 8001-10000 10001-20000 20001-50000 50001%5.4%20.6%28.5%23.5%15.2%5.4%1.4%7.4%22.2%26.6%21.0%14.1%6.9%1.8%0.3%2.4%8.1%16.0%33.6%28.9%10.7%1.3%2.8%10.1%13.6%30.5%31.3%10.5%N2=1286N3=581N4=1129 N5=1302N6=5442018.6 iResearch I4864.8%50.6%40.8%36.2%35.6%35.4%33.0%16.1%1.5%2017%65.0%64.7%64.1%53.0%41.2%34.9%23.5%1.0%2017%64.8%50.6%65.0%64.7%64.1%N=1787 N=1787 2018 3 iClick N=1787 APP 2018.6 iResearch I 2018.6 iResearch I N=1787 2018 3 iClick 49 2017 86.5%20.5%10000 10000 N=1787 2018 3 iClick N=178713.5%13.4%18.2%13.6%11.0%9.8%9.8%7.5%3.2%1000 1001-3000 3001-5000 5001-8000 8001-10000 10001-20000 20001-50000 50001%20.5%9114.510197.5020004000600080001000012000 2018.6 iResearch I 2018.6 iResearch I N=1787 2018 3 iClick 50 2017 1000-3000 10000 10000 46.5%16000 N1=1009 N2=1167 N3=512 2018 3 iClick N1=1009 N2=1167 N3=51215.6%20.1%15.6%11.2%12.1%11.4%9.6%4.5%1000 1001-3000 3001-5000 5001-8000 8001-10000 10001-20000 20001-50000 50001%13.6%19.5%16.1%13.4%11.8%11.7%9.6%4.2%5.3%9.0%11.3%13.7%14.3%19.7%18.0%8.8%=10140.5=10152.5=16446.0 2018.6 iResearch I5168.7%56.9%36.2%28.4%25.7%23.2%14.9%13.1%8.8%3.6%/2017%23.7%22.4%14.4%8.6%6.8%3.7%0.5%2017%68.7%56.9%23.7%22.4%N=1546 N=1546 2018 3 iClick N=15462018.6 iResearch I 2018.6 iResearch I N=1546 2018 3 iClick 52 APP 86.5%2018.6 iResearch I53 12 3 45412 3 43C 55 73.5%/N=1787 2018 3 iClick 2018.6 iResearch I56 2017 2017 73.5%61.2%48.8%N1=1787 N2=1302 N3=544 2018 3 iClick N1=1787 N2=1302 N3=54473.5%61.2%48.8%44.8%39.3%34.4%24.4%9.7%3.2%/%73.7%63.7%48.5%44.9%41.6%36.9%25.9%10.1%2.6%76.3%67.6%41.9%50.9%50.2%43.8%28.1%11.9%1.3%2018.6 iResearch I57 48.6%/48.0%41.9%N1=1518 N2=1099 N3=450 2018 3 iClick N1=1518N2=1099N3=45048.6%48.0%41.9%40.6%36.8%30.8%28.7%23.5%13.5%/2017%64.1%28.8%5.1%2.1%57.1%32.2%6.9%3.8%2017 2018.6 iResearch I581 2 3 43C 59 74.3%1-2 3 N=1787 2018 3 iClick 2018.6 iResearch I60 3 2017 74.3%42.9%1-2 3 34.6%61.1%83.8%N1=1787 N2=489 N3=617 N4=681 2018 3 iClick N1=1787 N2=489 N3=617 N4=68142.9%25.0%4.3%1.2%26.6%1-2 3-5 6-10 10%49.7%27.2%6.1%1.2%15.7%40.2%24.3%3.6%1.9%30.0%40.5%23.9%3.7%0.4%31.4%2018.6 iResearch I611 2 3 43C 62 53.0%65.9%SUV 45.4%28.2%8-15 N=1787 2018 3 2018.6 iResearch I6312.3%17.5%23.2%16.8%30.2%53.0%65.9%43.0%65.9%34.1%2017 N=1787 2018 3 2018.6 iResearch I 2018.6 iResearch I N=947 2018 3 53.0%2017 43.0%64 2017 2017 56.8%36.3%N1=947 N2=313 N3=298 N4=336 2018 3 iClick N1=947 N2=313 N3=29856.8%36.3%27.3%19.9%18.2%17.5%11.0%10.5%6.2%3.4%61.7%36.1%26.8%20.8%19.8%19.2%8.6%12.5%6.1%3.5%49.0%34.6%25.8%25.5%19.5%15.1%10.7%7.4%7.0%3.4%59.2%38.1%29.2%14.0%15.5%18.2%13.4%11.3%5.7%3.3%N4=3362018.6 iResearch I6545.4%28.2%14.6%5.1%2.5%2.1%2.1%SUV MPV%52.2%30.4%19.6%16.7%10.1%SUV2017 45.4%SUV 28.2%14.6%N1=947 N2=138 2018 3 iClick N1=947N2=1382017 TOP52018.6 iResearch I66 2017 58.4%53.2%N1=947 N2=313 N3=298 N4=336 2018 3 iClick N1=947 N2=313 N3=298 N4=33645.7%34.4%58.4%53.2%6.3%8.1%49.8%28.8%65.2%60.7%7.3%4.8%49.0%32.6%55.0%50.0%6.0%9.4%39.0%41.4%55.1%49.1%5.7%10.1%2018.6 iResearch I67 8-15 2017 8-35 24.1 60.0%48.6%47.3%N=947 2018 3 iClick N1=9472017 N2=9475.3%32.0%26.7%20.6%8.6%4.3%2.5%8 8-15 15-25 25-35 35-50 50-80 80%60.0%48.6%47.3%42.2%35.5%34.6%33.5%33.4%20.4%0.4%=24.1 2018.6 iResearch I 2018.6 iResearch I N=947 2018 3 681 2 3 43C 69 3C 49.6%2001-4000 35.0%29.3%N=1787 2018 3 2018.6 iResearch I70 3C 2017 2017 49.6%68.9%N1=1787 N2=489 N3=617 N4=681 2018 3 iClick N1=1787 N2=489 N3=617 N4=68121.4%28.2%19.3%31.2%27.6%28.8%16.0%27.6%20.3%26.1%21.1%32.6%17.9%29.7%20.0%32.5%2018.6 iResearch I71 3C 2017 63.1%44.0%35.6%N1=1230 N2=354 N3=416 N4=460 2018 3 iClick N1=1230 N2=354 N3=416 N4=46063.1%44.0%35.6%31.1%20.9%19.2%15.4%6.1%5.0%4.6%0.7%/%58.8%34.2%35.6%31.1%24.9%22.0%17.5%6.8%6.2%5.4%0.8%65.4%48.3%35.6%32.7%17.3%15.4%14.9%5.3%5.0%4.1%1.0%64.3%47.6%35.7%29.8%21.1%20.4%14.3%6.3%3.9%4.3%0.4%2018.6 iResearch I72 3C 2001-4000 2017 2000-4000 5000 39.6%N1=1230 N2=354 N3=416 N4=460 2018 3 iClick N1=1230 N2=354 N3=416 N4=46012.0%25.4%21.3%13.7%11.4%8.0%8.3%2000 2001-3000 3001-4000 4001-5000 5000-6000 6000-7000 7000%5.4%15.5%23.4%16.1%16.1%10.5%13.0%13.0%30.3%19.0%9.4%12.0%7.9%8.4%16.3%28.5%21.7%15.7%7.2%6.1%4.6%2018.6 iResearch I73 3C 2017 TOP5 OPPO N1=1230 N2=354 N3=416 N4=460 2018 3 iClick N1=1230N2=354N3=416 N4=46035.0%29.3%13.5%7.2%5.0%OPPOvivo%36.7%33.9%9.9%4.8%4.5%OPPO%35.1%30.3%13.9%5.8%4.3%OPPOvivo%33.7%25.0%15.9%10.2%6.7%OPPOvivo%2018.6 iResearch I74 3C 2017 67.7%/63.5%62.4%N=1787 2018 3 iClick N=178767.7%63.5%62.4%49.9%43.3%30.6%26.4%23.7%23.6%23.0%2.1%/%2018.6 iResearch I75 74.3%3 53%24.1 3C 68.8%3 2000-4000 2018.6 iResearch I76 Keep Learning 400-026-2099 77
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