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2021.11 iResearch Inc.2 iResearch I 16.8%Z 2020 3000 2021 6 39%1 10 80%SMS3 1 2 3 4 54 iResearch I iResearch I51.0%46.0%11.2%9.8%7.3%6.2%725 1072 1545 1991 2521 2988 3488 3960 4456 47.9%44.2%28.8%26.7%18.5%16.7%13.5%12.5%2015 2016 2017 2018 2019 2020 2021e 2022e 2023e%2020 2020 1 6294 2.8%2020 3000 14.2%Pethadoop 2020 2021 2015-2023 2020 1 1.7%5222 4862 6294 2.8%5 iResearch I iResearch I 2021 6 39%TGI 109 2021 1-6 18%3.3 10%2021 1-6 2021 3%#/#39%843 998 20202021+18%3.0 3.3 20202021+10%2020 6 2021 66 iResearch I 2021/VLOG 2021 7 iResearch I iResearch I 43.0%22.0%18.0%/12.0%/3.0%2.0%2021 43%20%/vlog/2021 1-6 8 iResearch I 50-70%5-15%10%2021 0%20%10%30%40%2021 1-6 TOP101 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 9 iResearch I 10 1 2 3 4 511TGI TGI TGI Target Group Index TGI TGI=/*100TGI TGI TGI 100 100,TGI(4)15 30 70 12 iResearch I N=500 2021 8 iClick 80 TGI TGI=100 TGI=10080/85 TGI=106 TGI=120 TGI=115 TGI=98 TGI=10290/95 TGI=101 TGI=113 TGI=120 TGI=102 TGI=9880/85 TGI=108 TGI=109 TGI=110 TGI=102 TGI=9890/95 TGI=104 TGI=105 TGI=1082021/TGI TGI TGI 80 TGI/TGI 90/95 TGI13 iResearch I 78.4%59.6%57.0%56.8%52.4%45.8%/)100%N=500 2021 8 iClick 2021 TGI=116TGI=11314 iResearch I iResearch I76.8%74.4%64.2%61.8%52.2%44.4%/80.4%66.2%57.4%51.4%46.0%100%N=500 2021 8 iClick 100%N=500 2021 8 iClick Vlog/2021 2021 15 iResearch I iResearch I38.1%31.2%31.1%27.1%33.1%34.5%30.0%26.1%19.7%21.1%26.5%21.1%7.0%10.2%10.6%12.0%2.1%3.0%1.9%13.7%/N=500 2021 8 iClick N=500 2021 8 iClick 48.0%35.4%13.2%2.6%0.8%83.4%2021/2021/16 iResearch I/66.2%65.0%62.4%58.2%54.4%50.2%48.6%47.4%/vlog/100%N=500 2021 8 iClick 2021 TGITGI=114TGI=136TGI=12317 iResearch I iResearch I N=500 2021 8 iClick N=500 2021 8 iClick 43.6%27.6%19.4%6.6%2.8%2021 71.2%37.0%31.5%29.4%30.7%34.2%28.2%22.6%21.2%22.0%8.2%10.5%9.9%1.4%2.7%/2021 10.5%18 iResearch I iResearch I N=500 2021 8 iClick 100%N=500 2021 8 iClick 38.8%23.0%19.6%13.0%5.6%2021 2021 52.4%51.2%45.2%44.0%41.8%/Ta Ta19 iResearch I iResearch I49.0%45.4%45.2%44.4%44.0%41.2%40.2%38.6%30.8%/KOL/100%N=500 2021 8 iClick 100%N=500 2021 8 iClick 2021 2021/61.2%58.8%56.8%54.6%35.2%20 iResearch I iResearch I 100%N=300 2021 8 iClick N=300 2021 8 iClick 65.7%55.3%54.3%49.0%45.3%44.7%42.0%38.7%35.0%KOL(/)/2021 41.3%33.0%20.7%4.7%0.3%2021 21 iResearch I iResearch I 100%N=300 2021 8 iClick 100%N=300 2021 8 iClick 2021 2021 78.7%68.3%52.3%49.0%()58.0%55.3%53.3%52.0%50.0%48.7%44.3%43.0%39.3%39.0%30.7%29.3%28.7%/22 1 2 3 4 523 iResearch I MCN MCN MCN MCN 1 2+PGC+3 2021 3C MCN LEO papi CatLive zoo 38 MCN 24 iResearch I iResearch I 1 10 100 3-5%15-25%2021 1 10+10 100+2021 3-5%15-25%25 iResearch I iResearch I 2021 9 14.1 46%80 90 2021 2021 1-6 80 90 14.1+59%41%46%27%22%6%8%33%46%13%00 90 80 70 26 iResearch I iResearch I 1.3 79%90 2021 9 1.3 65%90 79%2021 1.3+2021 1-6 65%35%34%45%17%4%00 90 80 70 20%32%46%2%27 iResearch I iResearch I 1 4 5 6 2021 1-6 TOP10#amu#2021 28 iResearch I 1 3 7 7&6 4 5 5 7 2021 1-7 TOP10 5 29 iResearch I70 80 90 00 90#nba#00#amu#70 802021 1-6 30 iResearch I 60%N=88 2021 8 89.8%/6.8%3.4%5.7%5.7%27.3%39.8%21.6%1-6 7-12 1-2(2)3-5(5)6 72.7%59.1%52.3%31.8%27.3%22.7%9.1%5.7%2021 45.5%25.0%11.4%12.5%4.6%1.1%31 iResearch I N=88 2021 8 42%2021/55.7%43.2%50.0%37.5%25.0%42.0%32 iResearch I iResearch I N=88 2021 8 N=88 2021 8 2021 36.4%36.4%25.0%19.3%11.4%6.8%2.3%34.1%()()(/)2021 NO.160.2%NO.258.0%33 iResearch I N=88 2021 8 2021 80.7%14.8%/50.0%/()77.3%/53.4%50.0%()44.3%34 iResearch I KOL X 2021 35 iResearch I 2021 5 1 V V#1.5 6 36 iResearch I 7 9 Siri siri#2021 Siri 723 37 iResearch I 2021#2020 1.#2.3.#2406 920 31881578 57 6+433838 iResearch I#V V V VLOG 39 iResearch I V V V40 iResearch I KOL IP KOL V+41 1 2 3 4 542 iResearch I B C B IP 43 iResearch I iResearch I#170+12+28+2021 A C B 44 iResearch I iResearch I x GiGwi GiGwi 45 iResearch I Sally Kiwi IP Sally Kiwi IP IP x x Sally 200+Kiwi 110+130+46 iResearch I x#PK 2020 1 2-10#+KOL 10.7 10 3.2 62.1 x#6 37 600 1260 660 Banner 47 iResearch I x#x#2021 1 20-2 18#KOL icon PK PK 24+5+65+400 48 1 2 3 4 549 iResearch I iResearch I CNNIC 2018 74%2021 88%Z CNNIC N=563 2021 8 iClick 36.2%35.1%34.5%59403 64798 64764 77325 81786 87335 88775 74.1%78.2%75.8%85.6%87.0%88.3%87.8%2018.6 2018.12 2019.6 2020.3 2020.6 2020.12 2021.6 2018-2021 Z 66.6%45.5%16.8%2021 Z Z TOP3%50 iResearch I iResearch I 4 3 2 1 B up OPPO 51 IPO 52 2002 3000 400-026-Contact Us 53
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