2023823_艾瑞咨询_2023年H1中国移动互联网流量半年报告（87页）.pdf

2023 iResearch Inc.2023 H12 DESCRIPTION 1.-2.-APP 1.-UserTracker 2.-2020 1-2023 6 3 CONTENTS012023H1 02 2023H1 032023H1 OverviewSegmentationList4 2023.8 iResearch I 01020352023H1 Overview016 2023.8 iResearch I H1 UserTracker 13.76 13.76 13.78 13.77 13.78 13.81 13.82 13.83 13.81 13.84 13.85 13.86 13.87 13.87 13.88 13.88 13.89 13.89 13.90 13.90 13.90 13.91 13.91 13.91 13.91 13.78 13.92 13.92 13.92 13.92 0.8%0.7%0.7%0.7%0.6%0.8%0.7%0.7%0.6%0.7%0.7%0.7%0.8%0.8%0.8%0.8%0.8%0.6%0.6%0.5%0.7%0.5%0.4%0.4%0.3%-0.7%0.3%0.3%0.2%0.2%mUserTracker-2021.1-2023.6 7 2023.8 iResearch I UserTracker 73.8 67.6 2022.6 2023.6 304.9 289.4 2022.6 2023.6-15.5-6.2 mUserTracker-2023 6 8 2023.8 iResearch I UserTracker 25.7%27.8%30.6%21.9%21.0%19.9%8.8%8.6%8.5%5.9%6.3%5.9%6.5%6.1%5.4%4.3%4.9%5.1%4.6%4.5%4.3%22.3%20.9%20.4%2021.62022.62023.6 mUserTracker-2023 6+2.1-15.5+2.8+0.2+0.69 2023.8 iResearch I 23 14 6-13.7%UserTracker 95.4%90.8%90.1%85.2%79.0%77.4%70.2%64.0%59.0%54.3%54.1%51.2%46.5%44.3%32.5%27.4%24.7%23.0%16.0%15.7%13.9%12.5%7.0%0.5%-1.7%-0.6%-0.5%-0.7%5.9%-2.3%0.2%7.0%0.3%-4.9%13.0%6.5%4.8%4.2%-0.7%2.4%-6.3%4.9%14.8%14.4%20.5%-13.7%4.4%19.0%3.2%-11.2%-7.1%-13.0%14.5%18.9%-0.8%4.1%-2.0%16.0%5.2%2.3%-17.1%-11.7%-8.5%-0.8%-4.1%23.5%29.8%-4.2%0.9%2023.6%2023.6 2022.6%2022.6 2021.6%mUserTracker-2023 6 10 2023.8 iResearch I31.2 32.6 36.6 11.4 11.1 9.6 0.05.010.015.020.025.030.035.02020.12020.22020.32020.42020.52020.62020.72020.82020.92020.102020.112020.122021.12021.22021.32021.42021.52021.62021.72021.82021.92021.102021.112021.122022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 2 3 UserTracker mUserTracker-2020.1-2023.6 2021+17.3%+12.1%97.0%11 2023.8 iResearch I 2023.8 iResearch I UserTracker UserTracker 1 2023 4 5 4700 22.8 47.1 0.05.010.015.020.025.030.035.040.045.050.02022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 mUserTracker-2022.1-2023.6 mUserTracker-2022.1-2023.6 13.4 15.5 15.4 0.02.04.06.08.010.012.014.016.018.02022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.612 2023.8 iResearch IAIGC ChatGPT AI 2023 AI AI 2023 3 ToB-AI AI B;C 3.0 AI AI ChatGPT13 2023.8 iResearch IAIGC AI AIGC AI ChatExcel WPS AI PPT、PDF Uni-ChatGPT AI TigerGPT AI AIGC TV AIGC AI AI MathGPT 50%14 2023.8 iResearch I 2023 H1 4 18 1003 3 APP+377 30 100 80+6 3 APP 5 15 3 4 6 152023H1 02Segmentation162.1 17 2023.8 iResearch I10.25 9.98 9.48 9.18 9.65 10.17 10.34 10.48 10.06 9.95 9.69 9.73 10.50 10.68 10.59 10.78 10.81 10.78-1.6%-6.8%-13.4%-20.5%-18.4%-13.0%-12.7%-6.9%-4.5%-6.1%-3.8%-2.9%2.4%7.0%11.7%17.4%12.1%5.9%-APP 2023H1 1-4 4 5 6 UserTracker mUserTracker-2022.1-2023.6 18 2023.8 iResearch I-APP APP UserTracker 96.3 19.8 14.1 9.4 6.0%12.9%23.0%6.3%15.4 2.2 1.6 27.8%23.1%30.3%mUserTracker-2023 6 mUserTracker-2023 6 19 2023.8 iResearch I-Q2 2023 1 4 6 1 5 1 2 3 4 5 UserTracker 0200040006000800010000120001400016000180002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 020040060080010001200140016001800200022002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 mUserTracker-2023 6 20 2023.8 iResearch I18.5%17.3%16.2%12.7%10.9%10.5%10.0%18-24 25-30 31-35 36-40 41-45 46-50 51-60-APP APP 9000 TOP3APP APP6 52.1%18-30 APP UserTracker 9065.0 3229.8 3021.5 433.1 386.9 326.8 34.2%26.7%32.9%3.3%4.7%52.1%mUserTracker-2023 6 APP 9.8%20.3%19.4%20.2%15.7%12.4%mUserTracker-2023 6 APP 52.2%47.8%119.0107.5100.7100.995.292.782.7113.9104.1106.093.789.198.593.6108.121 2023.8 iResearch I 2023.8 iResearch I UserTracker UserTracker-APP APP APP APP 883.9 6 46.8%38.7%48.7%APP 2022 135.6%99.9%883.9 315.5 210.2 150.7 128.9 46.8%-0.3%38.7%-1.4%48.7%Airbnb%1251.7 146.5 101.0 80.3 51.2 31.0%23.0%135.6%99.9%-45.9%mUserTracker-2023 6 APP mUserTracker-2023 6 APP 22 2023.8 iResearch I 2023.8 iResearch I UserTracker UserTracker 2037.2 2042.5 05001000150020002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6-APP 1 2 3 4-6 6 2042.5 TOP5 APP APP 850.7 772.7 296.3 42.2 25.6 89.4%38.4%38.9%-30.4%25.7%1905%mUserTracker-2023 6 APP mUserTracker-2023 6 232.2 24 2023.8 iResearch I-2023 6 13.28 0.5%167.2 14.6 UserTracker mUserTracker-2023 6 133.2 132.7 131.9 132.1 131.5 132.1 132.1 132.7 131.6 131.2 131.5 130.8 131.3 132.4 132.3 132.3 132.9 132.8 3.6%-0.2%3.1%4.7%2.9%4.4%2.6%0.2%1.9%0.9%-0.2%-0.6%-1.5%-0.2%0.3%0.2%1.0%0.5%179.6 184.9 183.3 177.2 178.7 181.8 176.6 180.0 174.8 169.0 167.2 152.5 161.5 161.6 176.2 174.2 173.4 167.2 25 2023.8 iResearch I-UserTracker mUserTracker-2023 6 115.3 94.2 35.8 14.1 7.7 5.5 2.3 4.9%-3.3%-2.4%-2.2%22.6%-12.9%-8.9%147.3 80.5 77.3 44.4 11.5 111.3 44.9 26 2023.8 iResearch I-APP APP APP 9 APP APP 109.1 1.7%6.4%UserTracker mUserTracker-2023 6 TOP APP 109.1 92.3 99.9 81.9 102.2 35.7 22.4 74.8 61.7 75.2+6.4%92.3 47.7 14.4 9.6 7.9 5.7 3.2 1.2 1.1 0.6 16.6%1.4%4.2%-14.1%-3.7%-15.2%-11.1%2.0%-8.6%2.8%27 2023.8 iResearch I-APP 01000020000300004000050000600002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 TV APP APP 2023 1 4 5 5 4.5%UserTracker mUserTracker-2023 6 APP 1.14-2.2 4.22-5.1 28 2023.8 iResearch I-UserTracker/UserTracker 7.3 7.2 7.2 7.2 7.3 7.7 7.6 7.7 7.6 7.5 7.8 7.7 7.8 8.0 8.0 8.0 8.1 8.2-6.3%-5.7%-2.7%-2.9%-4.1%-0.7%-3.8%-2.7%1.5%-0.2%8.3%8.6%7.7%10.7%10.7%10.8%10.6%7.0%mUserTracker-2023 6 56.7 57.6 59.1 57.9 58.7 59.0 56.6 56.6 56.1 55.6 55.6 52.6 51.9 51.2 55.6 54.1 53.1 51.4 6+5337.5 2022 11 2023 H1 9.6%2023 6 59.0%8.2 7.729 2023.8 iResearch I-APP59.4 20.3 6.6 3.5 11.2%23.2%2.8%1.3%45.6 37.4 25.1 52.1 mUserTracker-2023 6 APP 2023 6 5.94 11.2%6 23.2%UserTracker/UserTracker 30 2023.8 iResearch I-2023 1.4%4 4.0%2023 1-6 0.9 UserTracker mUserTracker-2023 6 65.4 63.1 62.9 62.2 64.2 63.6 64.8 64.7 63.8 64.0 63.2 61.4 64.2 63.7 64.5 64.7 64.9 64.7 0.7%2.8%6.5%3.8%2.8%4.8%6.0%2.0%-1.9%-2.9%-0.1%-4.3%-1.9%1.0%2.6%4.0%1.1%1.7%29.0 29.0 30.1 29.5 29.9 29.4 28.8 30.4 30.3 28.3 28.7 25.6 25.7 27.7 29.3 30.0 30.1 28.6 2-6 31 2023.8 iResearch I 2023.8 iResearch I0500010000150002000025000300002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.6 QQ UserTracker UserTracker-APPTOP5APP 6 TOP5APP 2022 QQ 4.9%5.3%1.5%14.7%26.7 24.3 15.7 14.8 2.4 4.9%5.3%-3.4%1.5%-14.7%QQ%mUserTracker-2023 6 APP 32 2023.8 iResearch I-2023 1 2-6 2022 UserTracker mUserTracker-2023 6 38.3 36.7 36.6 36.6 37.6 38.4 36.9 37.0 35.7 35.3 35.0 34.4 34.8 36.6 35.7 36.7 37.7 38.1-3.9%-16.2%-9.8%-9.0%-13.1%-11.7%-15.9%-13.9%-15.4%-15.8%-10.3%-5.9%-9.1%-0.4%-2.6%0.3%0.3%-0.7%65.3 68.0 73.0 70.4 69.1 68.1 65.4 61.9 63.0 64.1 65.6 58.0 57.7 61.8 68.3 70.1 69.0 66.0 2-6 33 2023.8 iResearch I 2023.8 iResearch I UserTracker UserTracker-6 2.2 TOP5APP 9470 33.4 5.5 1.6 0.2 3.9%-27.2%-5.6%-6.6%69.0 29.3 15.7 11.1 mUserTracker-2023 6 94.7 61.3 54.1 30.7 19.7 48.7%-4.6%-1.7%13.2%5.6%mUserTracker-2023 6 APP-2.2342.3 35 2023.8 iResearch I19.7 18.3 18.1 17.8 19.4 21.3 21.6 22.4 20.7 20.6 20.4 20.3 19.3 20.7 21.3 21.5 21.9 22.3-2.7%7.4%7.2%7.0%6.4%-4.1%-3.3%-0.8%-2.9%-4.1%1.1%1.9%-2.2%13.4%17.2%20.7%13.2%4.9%mUserTracker-2022.1-2023.6 2-6-APP 1 2-6 4 20.7%6 UserTracker 36 2023.8 iResearch I-APP 6 6 TOP5APP 2022 6 2023 6 APP UserTracker 8605.8 5793.8 948.4 407.0 232.5 10.4%-3.9%-7.0%-6.1%-14.9%mUserTracker-2023 6 APP 2022 APP 2023 6 21 2023#APP 2023 APP 37 2023.8 iResearch I-APP TOP5APP 6 90.3%6 9 APP UserTracker 2567.7 2078.0 1245.5 873.6 698.6 90.3%-9.5%-13.5%-6.3%-5.4%mUserTracker-2023 6 APP 9 9 6 5 9 9 APP 38 2023.8 iResearch I-1 2022 12 2 3 4 5 6 8.7%9.3%UserTracker 90.3 94.4 95.1 92.9 100.4 106.7 105.8 108.2 103.1 97.8 93.9 82.4 85.8 110.7 106.3 97.2 91.7 96.8-4.2%3.3%-8.3%-18.0%-12.0%-4.0%-6.6%0.8%-5.0%-5.4%-6.8%-16.9%-5.0%17.3%11.7%4.7%-8.7%-9.3%mUserTracker-2022.1-2023.6 2-4 5 6 39 2023.8 iResearch I-APP APP 5 6 TOP5 APP 14.9%17.0%APP APP UserTracker 4413.7 2353.3 1015.3 980.8 468.0-8.5%0.8%-16.1%-33.0%-28.2%mUserTracker-2023 6 APP mUserTracker-2023 6 APP 53.5%46.5%57.7%42.3%TGI95.8103.4105.395.763.6%36.4%67.3%32.7%14.0%31.8%20.9%14.4%10.3%7.4%8.7%23.5%19.9%19.7%16.8%10.3%89.194.4127.0113.9101.0162.0120.1162.8108.6114.491.466.695.558.681.859.040 2023.8 iResearch I-UserTracker 13.1 12.5 12.1 12.2 12.8 13.2 13.2 13.4 12.7 12.1 11.9 11.5 12.0 12.6 13.0 12.8 12.8 12.3 2.4%5.9%-9.0%-8.8%-4.3%-1.2%-2.3%0.1%-5.4%-12.0%-10.2%-14.2%-8.7%0.7%6.8%5.0%0.0%-7.5%mUserTracker-2023 6 20.6 21.0 18.5 17.6 18.3 20.6 21.0 18.5 17.6 18.3 18.1 16.7 17.3 17.4 17.8 17.5 17.9 17.3 2023 3 4 6 7.5%1.2341 2023.8 iResearch I 2023.8 iResearch I 2023 6 2022 12 UserTracker-APP TOP2APP APP 5700 2022 12 10.1%APP 14.6%57.5 28.6 19.7 14.2 5.2 10.1%14.6%-1.4%1.9%-5.8%mUserTracker-2023 6 APP&2023 H1 Z 5 IP+4 4 2 2023 3 APP 3 7 2023 CPS()20%42 2023.8 iResearch I-2023H1 2023 APP 1-4 4 26.3%5 6 UserTracker mUserTracker-2023 6 33.7 31.1 30.3 29.0 31.5 34.6 34.2 34.6 33.9 32.3 32.0 33.0 36.1 35.7 35.8 36.7 37.0 37.1 15.4%2.9%-6.6%-18.2%-14.0%-4.0%-1.0%6.1%-3.1%-7.0%-3.2%-2.9%7.2%14.9%18.2%26.3%17.4%7.2%43 2023.8 iResearch I-APP e 6 TOP5APP 1100 APP e 71.8%e APP APP UserTracker 1101.8 682.9 281.1 192.0 189.2 12.7%8.8%71.8%-13.6%-20.2%mUserTracker-2023 6 APP 18.6%16.6%14.8%13.0%10.5%9.7%9.4%18-24 25-30 31-35 36-40 41-45 46-50 51-60 9.8%28.7%21.7%17.6%13.7%7.5%mUserTracker-2023 6 e APP 55.5%44.6%119.4102.892.1103.192.485.877.7113.7147.2118.781.777.560.099.4100.844 2023.8 iResearch I-2023 H1 18.4%UserTracker mUserTracker-2023 6 19.5 18.4 17.7 17.8 18.5 19.1 19.0 19.3 18.8 18.8 18.7 21.8 22.5 23.1 20.8 21.2 21.8 21.9 27.7%21.8%16.0%15.7%15.7%23.5%18.4%18.1%-3.4%-3.7%8.6%30.1%15.7%25.7%17.0%18.9%18.1%14.8%24.2 26.1 26.5 25.4 25.0 25.3 25.5 25.1 24.7 24.6 24.4 20.6 22.0 21.6 22.0 21.9 21.7 21.4 45 2023.8 iResearch I 2023.8 iResearch I UserTracker UserTracker-APP APP 6 20.5%2023 2021 APP mUserTracker-2023 6 mUserTracker-2023 6 15697.0 7422.6 1015.7 597.7 29.2 20.5%-5.1%-8.9%-18.3%-10.9%8248.5 4191.5 13031.6 7824.2 15697.0 7422.6 2021.6 2022.6 2023.6 vs 2021 90.3%vs 2021 77.1%46 2023.8 iResearch I-APP APP TOP10APP 6 APP APP 28.5%APP 9.5%5.0%13.8%UserTracker mUserTracker-2023 6 TOP APP 888.7 750.6 603.1 496.6 414.8 388.4 384.2 299.3 298.3 294.3-18.5%0.0%9.5%5.0%6.4%-5.5%13.8%-34.1%28.5%-25.9%472.4 48 2023.8 iResearch I2023 6+0.5%2022 6+2.1%-2 UserTracker mUserTracker-2021 2022 2023 1-6 2023 618 6 11.86 2021 6 88.4%2022 6+2.1%2023 6 0.5%118,611.7 1000001100001200001300001400001 2 3 4 5 6 2021 2022 2023 2021 88.4%49 2023.8 iResearch I-APP 2022 0.7%10.84 UserTracker 1084.9 454.0 77.8 19.0 7.1 0.7%-6.4%-9.6%-5.2%-29.7%24.3 15.6 9.5 13.2 4.9-4.5%-7.2%-3.7%3.1%1.7%mUserTracker-2023 6 50 2023.8 iResearch I-APP UserTracker mUserTracker-2023 1-6 APP 3 3C APP 3 9.5%4 618 3 2.6%0100002000030000400005000060000700008000090000 3+9.5%3+2.6%-51 2023.8 iResearch I-2023 6 UserTracker 10.99 10.48 10.63 10.53 10.77 11.08 11.03 11.13 11.04 10.89 10.95 10.95 11.04 11.28 10.82 10.98 11.09 11.00-5.0%-8.3%-9.6%-8.7%-8.8%-7.1%-7.2%-5.1%1.7%0.8%0.6%2.3%0.5%7.7%1.7%4.3%3.0%-0.7%mUserTracker-2023 6 6.4 6.4 6.5 6.4 6.3 6.4 6.3 6.3 6.0 5.7 5.9 5.1 5.1 4.9 6.2 6.2 6.1 5.9 52 2023.8 iResearch I8.3 7.9 8.0 8.4 8.5 8.1 1.2%0.7%-1.0%3.8%0.6%-7.2%2022.1 2022.4 2022.7 2022.10 2023.1 2023.4%-6 11.7%6.06 UserTracker mUserTracker-2023 6 5.8 6.0 6.0 5.9 6.0 6.15.7%15.9%13.5%14.7%12.5%7.8%2022.1 2022.4 2022.7 2022.10 2023.1 2023.4%|1.1 1.2 1.2 1.1 1.2 1.2-1.5%13.5%8.6%9.9%6.5%1.0%2022.1 2022.4 2022.7 2022.10 2023.1 2023.4%|1.2 1.3 1.2 1.2 1.2 1.2-3.1%14.4%6.6%9.0%6.3%-1.5%2022.1 2022.4 2022.7 2022.10 2023.1 2023.4%-0.3%11.7%5.8%6.3%53 2023.8 iResearch I 2023.8 iResearch I-APP 2023 6 TOP4 1.55 18.6%6 8400 10.3%9.5%1376.9 UserTracker UserTracker 15530.4 11902.1 10460.0 7923.7 4244.7 18.6%15.7%8.7%11.5%-14.5%mUserTracker-2023 6-TOP5mUserTracker-2023 6-TOP58425.7 2895.6 2207.8 1425.1 1376.9 10.3%-0.5%-13.7%-2.5%9.5%54 2023.8 iResearch I 2023.8 iResearch I-APP 2022 6 TOP 369.8 88.4%582 16.2%UserTracker UserTracker 369.8 346.7 293.0 285.2 209.2 88.4%33.5%26.2%51.1%19.0%582.0 485.9 482.5 468.8 425.1 16.2%11.7%16.4%6.9%15.8%mUserTracker-2023 6-TOP5mUserTracker-2023 6-TOP555 2023.8 iResearch I 2023.8 iResearch I851.5 573.8 488.0 450.2 418.7-11.8%-1.1%-18.4%3.4%-5.5%-APP 2585.1 6 2.7%6 450.2 UserTracker UserTracker mUserTracker-2023 6-APP TOP52585.1 1963.5 626.4 602.8 126.6 2.7%-5.7%8.2%-38.3%5.0%mUserTracker-2023 6-APP TOP5562.5 57 2023.8 iResearch I-UserTracker 8.3 7.9 7.7 7.3 6.8 6.4 6.0 5.8 9.1 9.6 9.2 9.2 9.6 14.1%7.7%14.6%7.8%2.9%0.1%-2.6%-4.8%30.2%30.0%30.7%20.4%16.3%2022.6 2022.7 2022.8 2022.9 2022.10 2022.11 2022.12 2023.1 2023.2 2023.3 2023.4 2023.5 2023.6%mUserTracker-2023 6 17.8 18.7 18.1 18.1 17.9 17.5 16.1 15.8 16.5 18.5 18.3 17.9 17.2 3 9630 2 4 30.7%58 2023.8 iResearch I-APP Boss 4178.1 1958.4 33.5%45.9%APP 6 643.2 UserTracker mUserTracker-2023 6 TOPAPP 643.2 65.6 19.7%182.1154.1143.2-4.4%7.2%-43.3%4178.11958.41811.8694.533.5%45.9%-12.8%18.3%BOSS%59 2023.8 iResearch I-APPBOSS APP BOSS 30 62.0%UserTracker mUserTracker-2023 6 BOSS&APP|TOP3 22.1%24.6%29.7%36.6%17.9%18.5%20.1%25.4%12.9%15.4%15.3%14.0%13.0%11.3%10.6%7.6%10.1%9.4%8.2%5.6%10.6%8.9%7.5%5.2%13.5%11.9%8.6%5.6%BOSS24 25-30 31-35 36-40 41-45 46-50 51 BOSS 30 62.0%60 2023.8 iResearch I8.1 8.1 8.3 8.1 7.9 7.8 7.8 8.1 7.9 7.9 7.8 7.8 7.9 7.9 7.8 7.6 7.7 7.8 7.6 7.7 7.8 7.6 7.6 7.7 7.5 6.6%6.6%9.9%7.2%3.9%2.6%1.8%4.4%2.8%2.8%0.1%-2.6%-2.0%-3.6%-6.3%-5.8%-3.1%-0.2%-2.7%-4.6%-1.0%-4.3%-3.3%-1.6%-4.9%-6 4.9%UserTracker mUserTracker-2023 6 90.2 88.6 90.2 90.1 90.5 94.5 93.4 89.5 91.4 93.4 91.0 93.1 94.4 94.8 94.0 92.3 89.7 90.7 90.5 89.8 85.4 92.3 94.3 93.0 91.8 61 2023.8 iResearch I-7.1 UserTracker mUserTracker-2023 6 710.9 69.9 33.9 19.0 3.6 1.1 1.0 0.6-5.9%13.5%8.4%-9.4%13.0%-7.9%-8.7%-35.6%92.6 23.8 23.6 15.9 3.5 6.6 4.0 62.3-1.7%-1.9%-6.8%-1.9%-4.0%-0.2%2.1%-35.6%62 2023.8 iResearch I-APP UserTracker 33.5 27.5 15.8 9.2 6.0-15.2%-4.4%7.3%-3.0%4.5%80.1 51.5 74.2 69.8 57.5-1.6%2.0%10.9%3.4%-0.7%mUserTracker-2023 6 APP 63 2023.8 iResearch I-APP6 vs 36.6%UserTracker 51.6 5.7 5.5 3.3 1.8 36.6%-2.4%-2.0%-25.3%-58.9%PP%24.0 13.6 16.7 45.4 7.1-0.3%8.5%-2.0%1.3%-3.3%mUserTracker-2023 6 APP 64 2023.8 iResearch I-2023 UserTracker mUserTracker-2023 6 23.8 22.7 22.1 21.7 22.8 26.3 27.0 23.5 25.6 29.3 28.7 27.2 25.6 23.6 22.4 24.5 24.0 23.7 17.1 17.3 18.5 20.9 20.3 19.6 18.2 5.2 4.9 4.4 4.8 5.0 4.7 4.3 4.3 4.1 4.3 4.3 4.4 4.3 4.0 3.9 4.3 4.5 4.6 4.6 4.1 4.8 4.5 4.4 4.5 4.5 5.5%6.3%4.3%5.6%4.6%-8.0%-19.9%-12.6%-11.4%-18.8%-22.7%-19.3%-17.1%-18.5%-11.0%-9.5%-11.3%-2.4%6.9%-5.7%17.0%5.8%4.1%0.9%4.2%65 2023.8 iResearch I-2022 6 K12 10.6%UserTracker 240.6 205.4 45.1 45.5 240.2 207.1 49.9 43.2-0.1%0.8%10.6%-4.9%K12 2022.6 2023.6%mUserTracker-2023.6 66 2023.8 iResearch I-APP APP 2023 6 APP 12.4%12.9%UserTracker 6.8 3.6 2.3 2.0 2.0 1.9%4.5%12.4%-14.5%-4.1%-16.0 40.4 9.7 18.2 32.1 2.8%1.3%12.9%-12.5%-5.7%mUse