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2023.4 iResearch Inc.2023 Q12 iResearch I 1.-2.-APP 1.-UserTracker 2.-2020 1-2023 3 3 iResearch I 01020342023Q1 32023Q1 22023Q1 15 iResearch I Q1 UserTracker 13.76 13.76 13.78 13.77 13.78 13.81 13.82 13.83 13.81 13.84 13.85 13.86 13.87 13.87 13.88 13.88 13.89 13.89 13.90 13.90 13.90 13.91 13.91 13.91 13.91 13.78 13.92 0.8%0.7%0.7%0.7%0.6%0.8%0.7%0.7%0.5%0.7%0.7%0.7%0.8%0.8%0.8%0.8%0.8%0.6%0.6%0.5%0.7%0.5%0.4%0.4%0.3%-0.7%0.3%mUserTracker-2021.1-2023.3 6 iResearch I278.7 304.3 300.0 292.2 309.2 287.7 297.9 304.3 286.0 2021 2022 2023 1 2 3 UserTracker mUserTracker-2021-2023Q1 mUserTracker-2021-2023Q1 72.5 73.4 69.6 73.9 74.1 67.1 75.2 73.7 67.1 2021 2022 2023 1 2 37 iResearch I 23 19 2022 Q1 2023 Q1 2023.3 UserTracker 95.1%90.2%84.3%77.7%76.1%65.1%57.5%54.2%50.4%45.3%44.4%32.6%25.4%22.3%15.3%14.9%14.5%12.0%8.0%0.3%0.7%2.1%1.7%11.7%4.5%10.6%1.4%15.8%9.0%6.3%5.8%11.1%0.5%17.2%17.0%47.5%28.1%11.1%3.1%2.3%-11.1%-9.6%-13.4%-4.9%-2.7%3.4%-2.2%0.9%-8.6%-18.8%-12.0%-5.1%7.2%16.0%7.6%-3.5%-3.2%2023.3%2023.3 2022.3%2022.3 2021.3%mUserTracker-2023 3 8 iResearch I Q1 APP APP TOP10 2023 Q1 1 30 2023 14.4%15.5%13.5%6.4%75.0%9.0%25.1%12.5%11.8%41.7%MOBA%9 iResearch I-2023 2 29%UserTracker mUserTracker-2022.1-2023.3 9.79 8.89 11.53 4.005.006.007.008.009.0010.0011.0012.002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.3 29.6%147.3 102.4 81.5 63.3 61.1 59.3 51.7 49.1 40.9 39.9 2023 2 2023 2 10 iResearch I-UserTracker 5,542.2 2,546.1 1,091.4 867.8 588.1 440.0 314.3 229.7 162.3 146.4 31.3%16.9%-5.5%-19.2%1.4%-27.4%15.9%67.8%-8.0%16.3%mUserTracker-2023 3 TOP10APP 11 iResearch I-40 UserTracker 49.2%39.6%50.8%60.4%2023.12023.2 mUserTracker-2023 2|22.0%19.6%17.3%12.8%28.3%15.5%15.7%16.1%13.6%39.1%24 25-30 31-35 36-40 40 2023.2 2023.1|+9.6 65.4%72.7%34.7%27.3%2023.12023.2 12 iResearch I-Q1 UserTracker mUserTracker-2022.1-2023.3 2023 3 13.2%13.1%13.4%13.6%13.3%53.7%53.4%53.5%55.6%55.8%33.1%33.6%33.1%30.8%31.0%2022Q12022Q22022Q32022Q42023Q1 12.2 12.0 13.0 4.05.06.07.08.09.010.011.012.013.014.02022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.3 Q1 Q1Q113 iResearch I iResearch I-56.2%UserTracker UserTracker 6618.2 5515.7 8617.1 0.01000.02000.03000.04000.05000.06000.07000.08000.09000.010000.02022.1 2022.4 2022.7 2022.10 2023.1 mUserTracker-2022.1-2023.3 2685.2 1606.0 1393.9 4174.8 1929.5 1892.8 Boss 2022.3 2023.3 mUserTracker-2023.3 APP 2+56.2%+30.2%2023 2 9112.5 56.2%2022 30.2%14 iResearch I-UserTracker 339.8 310.0 285.1 253.1 209.0 204.0 194.4 168.0 166.3 133.0 45.9%54.0%51.5%43.3%47.1%48.0%46.1%30.3%65.4%43.5%2023 2%24-,30.9%25-30,21.8%31-35,14.8%36-40,9.7%41-50,14.7%51+,8.2%30 TOP2 mUserTracker-2023.3 15 iResearch I-2023 UserTracker mUserTracker-2020.1-2023.3-24.0 24.7 18.8 20.4 0510152025302020.12020.32020.52020.72020.92020.112021.12021.32021.52021.72021.92021.112022.12022.32022.52022.72022.92022.112023.12023.3 2021 82.6%+8.5%16 iResearch I-UserTracker 49.9%45.8%48.5%49.3%50.3%45.1%47.9%42.1%24 25-30 31-35 36-40 41-50 51%81.3%42.8%28.7%46.8%55.1%75.2%mUserTracker-2023 17 iResearch I8.82 6.73 6.23 8.07 3.04.05.06.07.08.09.010.02020.12020.32020.52020.72020.92020.112021.12021.32021.52021.72021.92021.112022.12022.32022.52022.72022.92022.112023.12023.3-2020 UserTracker mUserTracker-2020.1-2023.3+1.84+1.34 137.1 126.6 121.9 89.6 0.0100.0200.018 iResearch I-MOBA UserTracker 20.3 11.0 9.7 5.1 3.1 05101520252022.1 2022.3 2022.5 2022.7 2022.9 2022.11 2023.1 2023.3-MOBA-MOBA-mUserTracker-2022.1-2023.3 APP 8 MOBA 2.4192023Q1 32023Q1 21 2023Q120 iResearch I iResearch I-/APP 2022 Q1 40%UserTracker UserTracker 95.4 17.9 12.7 9.0 14.4%21.5%26.8%22.5%13.6 2.0 1.6 41.7%46.9%77.0%mUserTracker-2023 3 mUserTracker-2023 3 21 iResearch I-UserTracker 050010001500200025002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.3 02000400060008000100001200014000160002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.3 mUserTracker-2023 3 1 2 3 2023 322 iResearch I-APP UserTracker 8461.7 2826.9 2145.3 457.4 365.4 54.4%52.6%28.6%33.4%71.1%mUserTracker-2023 3 APP 52.4%47.6%119.2107.9100.8100.995.39.4%19.9%20.2%20.1%15.7%12.7%110.0 103.9 110.6 91.8 89.0 99.4 18.6%17.4%16.2%12.7%10.9%18-24 25-30 31-35 36-40 41-45 mUserTracker-2023 3 APP 93.8107.8 18-40 APP23 iResearch I iResearch I-APP APP UserTracker UserTracker 840.41306.53169.99154.76104.9799.5%0.7%73.1%46.9%85.7%Airbnb%1099.41181.86125.1784.63 79.7871.9%375.3%6.8%63.7%97.5%mUserTracker-2023 3 APP mUserTracker-2023 3 APP 24 iResearch I-UserTracker 13.18 12.34 12.92 11.70 11.43 11.49 11.53 11.77 11.73 1 2 3 2021 2022 2023mUserTracker-2023 1-3-1.5%2023+3.0%+2.1%25 iResearch I-APP 2023Q1 2022Q1 UserTracker 105.9 47.0 7.9 1.7 1.3 0.7 3.1%8.1%-14.4%2.7%25.6%-33.4%25.6 14.5 9.8 12.4 5.4 5.4 0.1%-9.2%-8.0%-0.9%-19.5%-3.8%mUserTracker-2023 3+8.3%+14.6%26 iResearch I-APP UserTracker 8.10 4.67 3.59 3.93 01234567892022.1 2022.3 2022.5 2022.7 2022.9 2022.11 2023.1 2023.3 mUserTracker-2023 3 APP 3 6 0 App 3+3403.9827 iResearch I-77.7%Q1 2023 Q1 77.7%84.3%76.1%2022 2021 2022 9 2023 UserTracker 10.9910.4710.6310.5310.7611.08 11.03 11.12 11.0410.89 10.95 10.9411.0411.2810.81-5.0%-8.3%-9.6%-8.8%-8.8%-7.1%-7.3%-5.1%1.7%0.8%0.5%2.2%0.5%7.7%1.7%2022.1 2022.2 2022.3 2022.4 2022.5 2022.6 2022.7 2022.8 2022.9 2022.102022.112022.12 2023.1 2023.2 2023.3%mUserTracker-2023 3 28 iResearch I8.558.04 7.9622.2%-5.9%-1.0%2021.1 2021.5 2021.9 2022.1 2022.5 2022.9 2023.1%5.53 5.24 5.95 60.8%-5.1%13.5%2021.1 2021.6 2021.11 2022.4 2022.9 2023.2%1.25 1.06 1.15 32.0%-15.2%8.6%2021.1 2021.6 2021.11 2022.4 2022.9 2023.2%3 13.5%5.95 2021 UserTracker-mUserTracker-2023 3 1.32 1.17 1.25 65.9%-11.5%6.6%2021.1 2021.5 2021.9 2022.1 2022.5 2022.9 2023.1%29 iResearch I iResearch I15321.8 11550.7 10211.7 7847.1 4972.8 33.9%19.4%17.3%21.1%8.7%-APP APP 1.53 33.9%7047.1 UserTracker UserTracker mUserTracker-2023 3-TOP5mUserTracker-2023 3-TOP57047.1 2772.2 1682.3 1363.7 1146.9 15.7%1.9%29.7%5.9%9.8%30 iResearch I iResearch I-APP APP 400 590.7 TOP2 300 UserTracker UserTracker 330.3 322.8 245.4 200.4 181.4 34.9%92.0%30.2%19.4%37.4%590.7 480.2 462.0 443.1 411.0 18.0%7.4%33.6%10.9%16.8%mUserTracker-2023 3-TOP5mUserTracker-2023 3-TOP531 iResearch I-2023 Q1 13.25 0.3%176.4 7 UserTracker 13.15 13.33 13.27 13.20 13.21 13.15 13.22 13.21 13.28 13.17 13.12 13.16 13.08 13.14 13.25 3.6%-0.2%3.1%4.8%2.9%4.4%2.7%0.3%2.0%0.9%-0.2%-0.5%-1.4%-0.2%0.3%2022.1 2022.2 2022.3 2022.4 2022.5 2022.6 2022.7 2022.8 2022.9 2022.10 2022.11 2022.12 2023.1 2023.2 2023.3%179.8 185.1 183.4 177.3 178.8 182.0 176.9 180.3 175.0 169.2 167.4 152.5 161.6 161.7 176.4 mUserTracker-2023 3 32 iResearch I iResearch I-2022 UserTracker UserTracker 11.4 9.3 3.6 1.4 0.7 0.6 0.2 6.4%-5.3%-2.0%2.4%22.9%6.5%-11.4%154.4 84.6 83.0 43.3 11.1 112.2 46.5 mUserTracker-2023 3 2023 4 7 2022 33 iResearch I-2023Q1=/*100%UserTracker 60.1%Q4+3.08mUserTracker-2023 3 25.0%Q4+1.57 25.8%Q4+1.6334 iResearch I-APP 2023 1 UserTracker 01000020000300004000050000600002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.3 TV mUserTracker-2023 3 APP 1.14-2.2 352023Q1 32023Q1 21 2023Q136 iResearch I2023Q1 TOP10 UserTracker 2023Q1 TOP10 APP APP 2023 3 3%1 12123 14376.07 29.7%2 55158.60 8.5%3 66559.73 6.7%4 18951.53 6.2%5 15321.79 4.9%6 11550.70 4.7%7 12066.90 4.5%8 13949.41 4.1%9 TV 23961.74 4.0%10 14274.80 4.0%37 iResearch I2023Q1 5000 TOP20 UserTracker 2023Q1 5000 TOP20 APP APP 2023 3 3%1 58 5943.72 76.0%2 5542.19 23.5%3 6080.08 21.5%4 7940.39 20.1%5 8461.69 18.8%6 6194.03 16.5%7 7847.05 15.7%8 7300.31 15.5%9 6359.35 12.5%10 5120.60 11.7%11 9852.40 10.6%12 6576.76 9.8%13 12306 9636.73 7.9%14 6879.12 7.2%15 QQ 9375.93 6.9%16 9439.32 6.1%17 5012.15 4.9%18 7953.08 4.3%19 9744.41 3.9%20 5778.56 1.9%38 iResearch I2023Q1 TOP20 UserTracker 2023Q1 TOP20 APP APP 2023 3 3%1 1492.84 91.9%2-Le123 2685.99 74.9%3 1892.81 23.1%4 1929.45 20.6%5 1376.49 20.4%6 Boss 4174.83 19.3%7 luckin coffee 2168.06 16.7%8 1585.14 16.4%9 3229.56 16.2%10 2323.78 14.7%11 QQ 2651.50 13.7%12 2546.05 13.5%13 1272.56 13.0%14 2429.83 12.3%15 1433.83 12.2%16 2145.32 11.7%17 2826.90 11.6%18 2077.18 11.2%19 Keep 3069.74 11.2%20 4234.92 10.2%39 iResearch I2023Q1 500 TOP20 APP 2023 3 3%1 561.3227.0%2 790.5425.1%3 562.7320.8%4 592.0419.3%5 Metro 765.2017.4%6 840.4116.5%7 649.9915.0%8 588.0814.8%9 555.7614.6%10 832.3014.6%11 785.5614.4%12 953.7013.4%13 582.2113.4%14 508.1812.9%15 792.5412.7%16 510.6712.3%17 775.4211.7%18 615.5510.7%19 767.2110.6%20 527.9110.5%2023Q1 500 TOP20 APP 40 iResearch I2023Q1 100 TOP20 UserTracker APP 2023 3 3%1 438.4-2 356.4 26.8%3 497.8 21.5%4 389.5 18.8%5 457.4 18.4%6 U 465.0 16.9%7 413.4 15.8%8 384.6 15.1%9-375.4 14.9%10 408.7 14.6%11 494.6 13.5%12 431.3 13.2%13 365.4 12.6%14 450.1 11.1%15 432.6 10.7%16 373.9 10.1%17 408.2 10.1%18 428.5 9.2%19 432.5 8.8%20 351.7 8.6%2023Q1 TOP20 APP 41 iResearch I2023Q1-UserTracker APP 1 7140.3 15898.6 14945.3 17616.5 14124.8 9911.9 81021.92 3749.9 8764.1 8469.3 10354.7 8413.1 6049.4 46669.23 4055.0 8338.9 6894.8 7831.6 6631.1 4943.4 39348.24 1048.1 2449.0 2640.3 2459.9 1655.5 900.1 11253.35 551.6 1710.6 1637.3 1916.1 1801.2 1353.2 9176.46 434.7 912.2 779.1 851.4 693.8 462.7 4197.77 362.7 696.2 606.9 674.5 525.9 316.2 3226.18 216.0 619.3 683.0 607.2 515.4 345.4 3023.09 211.6 577.9 587.8 593.9 444.7 215.4 2656.710 226.5 557.2 513.2 544.4 436.6 265.8 2580.42023Q1 TOP10APP 42 iResearch I2023Q1-UserTracker APP 1 1275.1 3067.4 2780.0 3125.6 2730.2 2074.0 15321.8 2 1268.9 2329.3 2145.5 2289.7 1980.1 1367.8 11550.7 3 622.5 1908.5 1853.9 2093.1 1960.1 1596.0 10211.7 4 828.8 2050.4 1920.4 1450.0 1111.4 685.0 8154.3 5 884.1 1731.1 1498.9 1617.4 1237.1 756.6 7847.1 6 420.4 955.6 896.0 1088.0 897.8 626.5 4972.8 7 382.6 749.8 664.3 551.3 293.2 149.1 2823.7 8 206.2 548.8 496.5 496.7 278.6 138.2 2182.6 9 177.2 474.8 335.3 403.4 375.3 244.2 2044.0 10 110.8 333.6 377.1 300.3 223.1 85.7 1443.62023Q1 TOP10APP 43 SaaS Tel:15631156778 44 IPO 45 2002 3000 400-026-Contact Us 46
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