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2015 1 2 3 35 C High 4 O2O 5 3 3 3 eMarketer 2011 2015 1.78 3.08 35.8%50.4%2011-2015 1.18 2.3.4.5.100%eMarketer 2015.6 35.8%40.5%45.4%48.5%50.4%55.5%51.7%47.6%45.1%43.6%2011 2012 2013 2014 2015 4 4 4 2014 6.48 5.6 11.4%PC PC 2011-2018 5.1 5.6 6.2 6.5 6.8 7.0 7.2 7.3 3.6 4.2 5.0 5.6 6.0 6.3 6.5 6.6 12.3%9.9%9.6%5.0%4.0%3.7%2.9%1.4%17.5%18.1%19.0%11.4%8.4%4.3%3.2%2.2%2011 2012 2013 2014 2015e 2016e 2017e 2018e%2011-2014 CNNIC 5 5 5 PC 2 iUserTracker mUserTracker 2015 5 259 PC 2 PC iUserTracker&mUserTracker-2006 7-2015 5 PC App pad App 06.7 07.7 08.7 09.7 10.7 11.7 12.7 13.7 14.7 15.5 70%1.iUserTracker.2015.7 40 2.mUserTracker.2015.7 15 iOS Android Pad PC 400 200 100 300 6 6 6 3.013 2.736 2.997 3.062 3.327 3.353 2015.1 2015.2 2015.3 2015.4 2015.5 2015.6 App 2015 6 mUserTracker.2015.6 iOS Android 2015 6 App App App mUserTracker-2015 1-6 App 2015 4-6 Top8 4 5 6 2015 4-6 57762 58611 59594 1.8%55215 55905 57082 1.8%55778 56007 56727 1.5%40819 40987 41430 0.6%40047 40234 40994 1.3%33239 33080 33038 0.9%31096 31060 32215 1.9%23168 23359 24308 1.6%1 2 3 35 C High 4 O2O 5 8 8 8 3 40 40 30 6 2020 40 6 25 7-8 25 30 C 50%7-8 30 C 50%59 7-8 35 C 59 9 9 9 2015 8 10 C 14 14 12 11 9 2015 7 8 2015 10 C 22.5 C 10 C 10 10 10 16%20 40 1 C 3.8%65 3.7%33 C 34 C 11 11 11 2015 2015 7 8“”12 12 12 2015 2015 Rank 1 2 3 4 5 6 7 8 9 10 App 2015 7 8 1.2.1 10 1 2 3 4 O2O 5 35 C High 14 14 14 1.mUserTracker.2015.6 iOS Android 2.2015 9 iUserSurvey iClick N=932 App App 2015 6 45.4%65.2%2015 6 45.4%15 15 15 11%3%7%14%64%2015 5 90 1990 00 80 5%13%19%41%22%60 60 70 80 90 34%27%17%8%14%2015 6 4 80 41%90 70 20%2/3 16 16 16 2015 6 43.84%3094.63 56.16%3963.70 iUserTracker 2015 6 App 56%44%mUserTracker.2015.6 iOS Android 17 17 17 56.2%17.6%/MBA/11.1%11.1%A B C D E 4.0%2015 9 iUserSurvey iClick N=1000 96%56%18%22%4%18 18 18 Top3 22.8%2 38.1%17.0%3 1 1.180 iOS 2.2015 5 54%54%19 19 19 18.6%14.5%12.4%12.7%9.0%12.8%17.9%20.5%29.9%31.3%30.1%29.4%16.3%15.4%13.9%14.0%26.1%26.0%25.7%23.4%60 70 80 90 App 2015 5,11.4%,4.8%1 2 3 4 O2O 5 35 C High 21 21 21 35 C High 35 C e 35 22 22 22 35 C High 500 2015 7 1-2015 8 25 35 C 381781 23 23 23 35 C High 381781 281957 188248 150856 121932 2015 24 24 24 35 C High 35 C 35 C O2O 35 C 58-58-e 25 25 25 35 C High 35 C e 35 C 26 26 26 35 C High 35 C 528 4.6 16357 168385 7 1 35 C 168385 1 2 3 4 O2O 5 35 C High 28 28 28 O2O O2O O2O 2010-2017 O2O 447.6 748.2 1184.4 1717.2 2350.8 3091.8 3866.1 4545.1 67.1%58.3%45.0%36.9%31.5%25.0%17.6%1.5%2.1%2.9%3.7%4.4%5.2%5.8%6.2%02000400060002010 2011 2012 2013 2014e 2015e 2016e 2017e O2O%1.O2O O2O 2.O2O=/*100%3.29 29 29 O2O PC O2O O2O O2O 30 30 30 O2O O2O App 31 31 31 O2O APP 4 O2O 32 32 32 33 33 33 2002 400-026-2099
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