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20192 iResearch I 54.4%+QQ 54.9%2018 153.5 20.3%SMS3 1 2 3 4 54 iResearch I QQ PC Advertiser Agency Audience Mobile Publisher QQ 5 iResearch I 201720182019 QQQQ 2018 x 4 15 X 20196 iResearch I 2018 7 iResearch I logo 2 3 APP 360 1 2 APP1QQ 8 1 2 3 4 59 iResearch I 1/4 PEST 1 2014 2 2018 2018 2226 2017 6.7%3 2018 2018 2018 4.3 12.4 71.3 4 PESTPolitical 2014 2019 Social2018 4.3 12.4 71.3 EconomicTechnological2018 2.1%2.2%2226 2017 2086 6.7%1.2018 2.2018 2018 24 2018 10 iResearch I 2/4 2018 153.5 20.3%2015 IP 2018 2012-2020 24.6 34.2 43.7 65.9 96.6 127.6 153.5 180.5 206.3 23.0%39.4%27.7%50.7%46.6%32.1%20.3%17.6%14.3%(300.0%)(271.0%)(242.0%)(213.0%)(184.0%)(155.0%)(126.0%)(97.0%)(68.0%)(39.0%)(10.0%)19.0%48.0%77.0%106.0%2012 2013 2014 2015 2016 2017 2018 2019e 2020e%11 iResearch I2018 4.3 14.3%3/4 2019 2020 CNNIC 2.0 2.3 2.7 2.9 3.0 3.3 3.8 4.3 4.7 5.1 14.8%17.6%7.3%1.0%12.1%13.5%14.3%9.4%7.6%2011 2012 2013 2014 2015 2016 2017 2018 2019e 2020e%2011-2020 2018 2019 10%12 iResearch I19.928.029.22017 2018 2019 4/4 mUserTracker 2018 2017 8.2 2019 2018 1.2 2017-2019 9 Usertracker mUserTracker-2017-2019 13 1 2 3 4 514 iResearch I 15 iResearch I31.4%27.7%26.7%10.9%3.3%24 25-30 31-35 36-40 40 mUserTracker 54.9%44.1%24 95 31.4%30 35 85.8%55.9%44.1%2018/Usertracker 16 iResearch I iResearch I 7 7 4 N=1000 2019 9 iClick N=1000 2019 9 iClick 69.5%17.3%7.8%3.3%1.5%0.5%2019 39.8%14.5%11.1%10.1%7.1%6.0%4.7%1.8%/2019 17 iResearch I mUserTracker mUSerTracker-2018 TOP10TOP1 TOP6 TOP2 TOP7 TOP3 TOP8 TOP4 TOP9 TOP5 TOP10 Usertracker 18 iResearch I 19 iResearch I iResearch I 64.3%3 22.4%3 7.4%1-3 4.5%7 1 7 2/3 4 30-1 N=670 2019 9 iClick 2019 N=1000 2019 9 iClick 2019 2019 30 1 39.2%1 2 30.3%15 30 17.8%65.7%56.2%52.5%49.0%47.2%38.5%37.4%28.6%13.9%1.6%/20 iResearch I iResearch I 50.7%48.6%44.2%1 2 19-25 26-35 36 N=1000 2019 9 iClick N=1000 2019 9 iClick 22.2%24.1%14.3%4.0%26.9%32.5%22.6%16.0%35.7%34.5%27.1%24.0%36.8%35.0%33.8%16.0%44.4%37.1%20.3%12.0%30.4%37.7%37.6%32.0%34.5%39.9%29.3%16.0%33.9%45.0%52.6%56.0%47.4%49.9%45.9%44.0%46.8%52.4%50.4%48.0%19-25 26-35 36-45 46-55 50.7%48.6%44.3%36.6%36.3%35.4%34.3%33.3%29.6%21.7%2019 2019 21 iResearch I iResearch I 1 54.9%2 50%N=1000 2019 9 iClick N=1000 2019 9 iClick 54.9%54.9%39.5%38.4%37.8%34.9%34.8%25.8%2019 2019 50.6%50.2%;50.1%39.9%38.0%;26.7%22 iResearch I iResearch I 6 64.2%57.0%40.2%36.1%34.7%34.3%28.1%26.8%2019 2019 41.2%42.0%20.3%40.0%42.7%20.7%44.8%42.9%16.8%44.1%37.8%23.1%45.3%43.0%16.5%44.7%43.1%15.1%64.2%30.4%9.5%N=1000 2019 9 iClick N=1000 2019 9 iClick23 iResearch I 24 iResearch I iResearch I 5 78.5%44.7%10.3%3.3%N=1000 2019 9 iClick N=1000 2019 9 iClick 44.7%24.6%15.8%10.3%3.3%2019 2019 78.5%35.9%28.6%21.3%21.1%19.6%25 iResearch I54.4%5 54.4%54.0%2019 51.9%50.0%42.4%54.0%N=1000 2019 9 iClick26 iResearch I iResearch I 5 57.8%51.3%57.8%51.3%47.0%45.1%43.4%30.0%2.1%2019 51.7%47.2%32.6%30.3%29.2%25.8%22.5%22.5%19.1%2019 N=1000 2019 9 iClick N=90 2019 9 iClick27 iResearch I 6 56.1%2019 56.1%50.8%49.4%44.3%43.0%39.0%N=1000 2019 9 iClick28 iResearch I20.5%40.9%25.6%32.1%40.9%26.6%11.0%44.9%/1 44.9%65.7%2 40.9%3 2019 N=1000 2019 9 iClick29 iResearch I iResearch I 46.8%47.3%47.0%43.7%50%N=1000 2019 9 iClick N=468 2019 9 iClick,51.5%46.8%46.6%41.4%40.9%39.7%34.6%34.2%27.6%27.0%,56.8%2019,46.4%49.8%47.3%47.0%43.7%37.5%37.3%33.7%32.5%31.6%29.9%24.0%,58.4%,51.3%2019 2019 30 iResearch I 1 5 46.%2 49.4%46.2%38.6%37.5%34.4%31.6%25.5%25.1%20.7%20.0%2.1%0.0%10.0%20.0%30.0%40.0%50.0%60.0%2019 N=1000 2019 9 iClick31 1 2 3 4 532 iResearch I Google Ads&0.89%0.43%0.81%0.45%0.2%17.91%CTR CVR 8 0.56%9 0.38%10 0.24%8 0.95%9 0.62%10 1.18%33 iResearch I Google Ads Google Ads 2015 Google Ads Universal App Campaign UAC UAC Google Ads SLG Google Ads Google Ads UAC Google Ads Google Ads CPC 34 iResearch I Triton 2014 4 800 1500 APP Triton KOL 35 iResearch I&QQ/36 iResearch I 2018 6 ACI Dou Ad Dou Content Dou Infinity KOL 2019 KOL MCN Dou Content Dou Infinity Dou Ad37 iResearch I AI+2008 2016 8 OPTIMUS AI DMP/MIP Marketing Intelligence Platform B 5 AI 100%AI AI AI AI Lab-DAAT 6000 AI-38 1 2 3 4 539 iResearch I 1/3 2018 24 2018 24 40 iResearch I 2/3 40 IP 41 iResearch I 3/3+123 123 42 Keep Learning 400-026-2099 43
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