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TMT 2023 iResearch Inc.2 2023.9 iResearch I B2C B2B B2C B2B B2C B2B 3 ABSTRACTS 2022 9.4%6.6-B2C 3C-B2B B2C B2B 4 ABSTRACTS-5 CONTENTS01 02 03 04 WHYWHENWHOWHAT05 WHERE06 HOW6WHY017 2023.9 iResearch I 2023.9 iResearch I 2022 GDP 89.7 3.1%2023 GDP 2.1%2022 50.5 2022 12.5%39.4 38.4 35.5 44.9 50.5 10.2%-2.6%-7.4%26.4%12.5%2018 2019 2020 2021 20222018-2022%WTO 2023e 2.1%2024e 2.4%2025e 3.0%82.6 84.7 82.1 87.1 89.7 3.3%2.6%-3.1%6.0%3.1%2018 2019 2020 2021 20222018-2022 GDP GDP%8 2023.9 iResearch I 2023.9 iResearch I=/eMarketer eMarketer 2022 20.3%2017 2.4 2022 5.5 2022&B2B B2C 2.42.93.4 4.24.95.510.4%12.2%13.6%17.9%19.0%20.3%2017 2018 2019 2020 2021 2022e2017-2022%0.0%20.0%40.0%60.0%80.0%100.0%0.0%5.0%10.0%15.0%20.0%25.0%2022&9 2023.9 iResearch I 2023.9 iResearch I RCEP RCEP(RCEP)2022 3.6 57.0%2021 RCEP 2.3 2.5 2.5 2.6 3.4 3.6 53.8%54.6%55.6%55.5%57.0%2017 2018 2019 2020 2021 20222017-2022 5760.8 1658.1 1488.1 1379.0 1151.8 1024.3 975.1 870.2 786.5 693.5 17.2%4.9%4.4%4.1%3.4%3.1%2.9%2.6%2.3%2.1%2021%10 2023.9 iResearch I 2023.9 iResearch I WTO 2022 3 2022 26.5%WTO 9 17.5%26.5%2001 20222001&2022%15.4%33.3%36.7%60.7%69.7%2022 3%11 2023.9 iResearch I 2023 1 2022 9 2022 7 2022-2025 2021 11 2021 7 2021 6 B2B 2020 5 12 2023.9 iResearch I Google Analytics 13 WHEN0214 2023.9 iResearch I B2B 1992 2004 2012 2020 B2B-B2C-B2C Shopify Shein 15 2023.9 iResearch I2.22.83.74.66.06.67.99.110.424.4%28.2%32.4%26.9%29.8%9.4%19.7%15.2%14.3%2017 2018 2019 2020 2021 2022 2023e 2024e 2025e%CAGR=25.1%2017-2021 20%2021 6 2022 9.4%6.6 16.4%2025 10 2017-2025 CAGR=16.4%16 2023.9 iResearch I75.9%73.4%71.0%68.8%68.6%67.8%67.7%66.9%66.4%24.1%26.6%29.0%31.2%31.4%32.2%32.3%33.1%33.6%2017 2018 2019 2020 2021 2022 2023e 2024e 2025eB2C(%)B2B(%)B2B B2C B2B B2B B2B B2C B2C B B2C 2017-2025 B2B&B2C 17 WHO0318 2023.9 iResearch I-SKU SKU eBay Wish TikTok TEMU SHEIN Marketplace eBay Wish TikTok 19 2023.9 iResearch I-B2C 2022 13.3%2025 16.7%B2B 2022 B2B 8%B2B 2025 B2B 10%B2C 2022 B2C 24.5%B2C 2025 B2C 30%2022 5.5 B2B B2B B2B 8.0%B2C B2C 24.5%B2B B2B 10.0%B2C B2C 30.0%13.3%16.7%2022 2025e2022&2025%20 2023.9 iResearch I-1992-2003 2004-2012 eBay B2C 2013-2018 2017 2019 2021 1992-2003 2004-2012 2013-2018 2019-B2C ToB 2011 2012 2016 2021 2022 3D 2012 2016 2018 2019 2010 2018 2016 2020 2021 2002 2005:2010 M2C2013 2016 FlexiSpot 2022 FlexiSpot BrandZ 50 2007 ToB 21 2023.9 iResearch I-/ERP/CRM/22 2023.9 iResearch I/B2B B2B B2C B2C ERP/CRM 23 2023.9 iResearch I B2C B2B B2C 25-30%B2B B2B 50-60%B2C 25-50%B2B B2C B2B 2022 B2B B2C B2B B2C 50-60%5-8%8-12%8-10%25-50%8-15%10-18%20-28%15-20%25-30%B2B B2C B2BB2C B2B B2B B2BB2C B2B/B2B B2BB2C B2B B2B B2C B2BB2CB2B B2C B2C 24 2023.9 iResearch I B2B-DTB+2017 B2B 2022 DTB DTB(Direct To Buyer)ACES ERP MRO IT FBA B+9 B2B 600+2023 350 1+Business Prime/&/25 2023.9 iResearch I B2B-600+2023 2023 AGL SEND)AMD B 26 2023.9 iResearch I-2022 103 2022 142.5 13.3%146+1.2 2022 2022 72.5 28.3 18.0 7.6 5.2 10.9 50.9%19.9%12.6%5.4%3.7%7.6%2022%79.7 8.0 6.8 48.0 56.0%5.6%4.8%33.7%2022%2022 eufy Nebula 3D 2022 10.8 38.8%2022 1820 50.4%AI VOC 2022 103 636 462 48.3%30.8%19.8%27 2023.9 iResearch I-&SaaS 2023 AI AI AI 2013 2015 1000 A 2017 CRM 5000 2019 OKKI AI 1 2020-2021 D 2022 OKKI Leads2023OKKI OKKI Shops SEM OKKI Leads OKKI CRM Lite OKKI LeadsOKKI CRMOKKI CRM SmartOKKI CRM Pro-12 B2B28 2023.9 iResearch I-OKKI CRM B2B AI B2B CRM 150+AI AI CRM AI AI 98+%250+35+29WHAT0430 2023.9 iResearch I B2C 2022 B2C 2022 B2C TOP3 3C Statista 3C&2025 8%23.3%3C 21.8%17.4%11.4%6.5%19.7%31 2023.9 iResearch I B2B 2022 B2B B2B B2B 27.0%17.5%13.0%11.0%8.5%23.0%32 2023.9 iResearch I B2B B2C 2022&2025 2022 B2C B2B B2C B2B 2025 B2C B2B 20-30%13-20%2022 40%15%2022 20-30%2025 B2C10%2022 13-20%2025 B2B33WHERE0534 2023.9 iResearch I 2022 2022 1 1.5 7000 1 1000 6 1+4.3 2022 253 335 2022 2.48 4400 2022 195.73 200+2022 1.3+7000 8 2022 1200+313 52.1%/2022 991.8 2000+2022 767 600+2022 46.3 2022 950 84.8%2022 2400 80%2022 318 7500 1000+35 2023.9 iResearch I 2023.9 iResearch I66688912131621 2022 2022 2022 2022 165 31 2022 2 2022 165 2022 10 TOP20 12.6 2022 7 TOP10 50%2022 TOP536 2023.9 iResearch I 2023.9 iResearch I eMarketer TOP10 34.3%6.5%4.6%3.9%2.9%47.8%2022 15.9%18.0%18.0%18.3%18.6%19.0%22.2%23.0%25.5%25.9%2022 TOP102022 TOP10%37 2023.9 iResearch I-TikTok TEMU SHEIN similarweb CIRP 2022 6 CPI 9.1%80%TikTok TEMU SHEIN TEMU 2023 7 2023 3 1.5 3.3 2020 50%2023 7 Apple Store APP TOP12023 6 35.5%SHEIN TikTok TEMU SHEIN 2023 3 Prime 1.7 2022 300 2023 8 29 10 FBA 20%2018 B2B 2021 2023 800 38 2023.9 iResearch I-2025 B2B 1.8 41%B2B C 2022 75%79.4%B2C 2021 63%EUROPEAN E-COMMERCE REPORT 2022 63.0%16.0%10.0%9.0%2.0%2021 B2C 2022 B2B B2B B2C B2BB2C 41%B2B 95%B2B CAGR=10.6%2021 B2C 1.3 1.8 2022(e)2025(e)2022&2025 B2B B2B VAT EPR CPI B2B B2B 66.0%69.0%74.0%73.0%75.0%2018 2019 2020 2021 2022(e)2018-2022%39 2023.9 iResearch I-GMV 1 2022 GMV 131 2025 211 CAGR 17%1 e-Conomy SEA 2022 Statista 1 3.6 4.0 4.4 4.6 2019 2020 2021 20222019-2022 43.0 74.0 112.0 131.0 211.0 2019 2020 2021 2022 20252019-2022&2025 GMV GMV|CAGR19-22:45%22-25:17%2016 2017 Lazada Shopee 2021 TikTok 12 RCEP 90%RCEP 82%1 2 40HOW0641 2023.9 iResearch I 2023 The Wall Street Journal I 2022 9 5-30 TKShop TikTok 2022 9 TEMU 11 iOS 2023 TEMU III 2023 4 Shein 1.4 2.88.120.130.097.2%192.4%147.5%49.1%2018 2019 2020 2021 2022GMV%II 2023+2022 Lazada+2023 4 42 2023.9 iResearch I 2023 2022Q2 TikTok Youtube Instagram 95 74 51 2023 2022 Q2 2023 23%11%10%01 02 03TikTok Youtube Instagram 1 43 2023.9 iResearch I AI/2023 1996 2004 20122019 2014 SaaS 44 2023.9 iResearch I/2023/-/45 2023.9 iResearch I20.0%22.0%28.0%32.0%39.0%2023 2021 FOB 70%46BUSINESS COOPERATION 400-026-47LEGAL STATEMENT THANKS
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