20201123_艾瑞咨询_2020年中国香水行业研究白皮书1.0(58页).pdf

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1.0&20202 18-45/2 807 iClick,EctrackerTGI/=(%)/(%)*100TGI 2020 iClick n=807 iResearch I3 3,906 2.5%1 2 3+2020 iClick n=807 iResearch I41 1 2 3 45 2019 3,906 2.5%&iResearch I&iResearch I2019 61.6 80.0 99.2 125.7 29.8%24.0%26.6%2017 2018 2019 2020e%,97.5%,2.5%3,906 2017-2020 2.5%6 iResearch I2019 500-800 0.12-0.20 16%70%250 30-50 150-250 0.2 500-8007 iResearch I 8 iResearch I R.E&2020 91 1 2 3 410 5 70%2020 iClick A1 n=807 iResearch I 2020 iClick A4 n=807 iResearch I2020 2020 51.5%15.6%29.5%2.0%0.4%1.0%3 1%79.8%72.1%57.4%55.9%36.3%30.7%17.3%1148.3%39.8%32.8%30.4%18.3%13.4%8.7%7.3%5.8%2.9%2.1%8/7/30%2020 iClick A2 n=807 iResearch I 2020 iClick A5 n=807 iResearch I2020 2020 86.5%81.9%75.2%62.9%54.9%31.0%/%/12 2020 iClick A2 n=807 A3 A6 iResearch I-/86.5%81.9%75.2%30cm 50cm 51.6%34.4%50cm 100cm 48.3%23.0%32.6%47.8%30cm 50cm 34.4%12.9%30.4%27.2%20.1%37.6%12.2%31.1%26.0%17.3%35.6%12.7%27.2%25.6%17.2%/2020 13 90.5%83.2%2020 iClick A10 n=582 iResearch I 2020 iClick A9 n=248 iResearch I2020 2020 TOP390.5%83.2%40.0%36.9%29.7%19.2%56.9%56.9%73.8%71.8%/14 2020 iClick A8 n=140 iResearch I 2020 iClick A7 n=293 iResearch I 75.0%76.4%58.6%46.4%做工细致精巧 77.5%整体外形有视觉冲击力 54.9%造型简约不花哨 50.2%瓶身厚重有质感 49.8%A Ta A2020 2020 15 2020 iClick B7 n=807 iResearch I 2020 42.8%-30ml/61.7%-50ml/15.9%-75ml/15.0%-100ml/75.4%60.6%58.6%27.8%27.5%58.0%36.9%34.7%34.5%66.9%61.2%30.6%51.2%7 50ml/16 2020 iClick D2 n=807 iResearch I 2020 iClick D3 n=807 iResearch I2020 2020 66.0%60.8%57.9%32.1%31.5%25.3%23.3%11.3%9.4%7.4%6.8%6.1%/B 61.2%47.5%43.5%17.3%16.7%10.3%9.0%4.8%4.7%4.3%3.3%2.9%/B 17 iResearch I 11%90 46%11%2020 8 25 7 46%90%2020 2020 181 1 2 3 419 2020 iClick n=807 iResearch I 30 30 16.6%30 16.2%30 33.7%/30 33.5%2020 20 8 2020 iClick/30 n=134 iResearch I TGI:110 8000 88.1%3.0%59.7%35.8%1.5%TGI:11016.4%16.4%26.1%21.6%16.4%3.0%20,000 15,001 20,000 10,001 15,000 8,001 10,000 5,001 8,000 3,001 5,000 TGI:144TGI:136TGI:144TGI:13788.1%6.0%6.0%TGI:17214.4%73.7%11.0%0.8%1 2 3 TGI:1062020-21 48.1%22.1%29.9%400-800 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