资源描述
2019 22019.12 iResearch I 1 2 1 2 3 4 SMS 1 2 3 3 1 2 3 442019.12 iResearch I MOBA 2019 52019.12 iResearch I Kill Time/+The Art of Game Design Jesse Schell 2019/+/62019.12 iResearch I UserTracker 2017 2019 APP 3 4 APP APP 2017 40%50%APP APP Usertracker 3.23.13.73.53.83.53.93.23.53.33.752.6%50.2%51.2%48.8%48.5%42.3%45.7%40.5%42.3%40.2%44.2%19.4%12.0%3.7%-8.9%-7.7%-5.4%-3.2%2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3mUserTracker-2017Q1-2019Q3 APP%2017 Q1 APP 72019.12 iResearch I APP UserTracker APP 2017 10 2018 10 2019 10 3.6 3.5 3.5 APP TOP10 Usertracker 49.3%42.5%41.2%41.1%32.4%30.9%25.9%23.9%20.8%7.7%16.2%16.8%7.4%5.8%8.5%6.2%6.8%8.1%5.8%7.7%7.6%5.4%7.3%7.2%6.6%6.5%5.4%4.6%5.1%4.0%2017.10 2018.10 2019.10mUserTracker-2017 10-2019 10 APP TOP10 MOBA 82019.12 iResearch I Kill Time UserTracker 2019 10 15 APP 40%56.3 12 Kill Time Usertracker 114.2 84.2 81.5 74.2 74.2 70.1 63.2 60.6 60.6 59.2 56.8 56.3 54.9 51.5 49.7-MOBA-mUserTracker-2019 10 APP TOP15 40.0%33.3%26.7%mUserTracker-2019 10 APP TOP15 92019.12 iResearch I UserTracker 2017 2019 3 APP 41.9 57.9 APP Usertracker 2.83.23.63.83.74.34.94.55.35.25.83.33.73.94.24.45.36.15.76.8 6.77.7mUserTracker-2017Q1-2019Q3 APP APP APP 41.948.443.741.539.246.148.647.454.455.357.953.760.052.650.449.257.560.858.467.668.973.9mUserTracker-2017Q1-2019Q3 APP APP APP 102019.12 iResearch I MOBA B 1.2.2019 SLG 46.3%35.5%41.9%37.9%38.1%38.3%38.5%5.2%24.3%20.6%19.9%20.1%20.3%20.4%9.6%8.2%7.5%7.8%8.0%8.1%8.5%8.5%6.1%7.1%8.8%8.5%8.2%7.9%4.1%4.4%4.7%8.1%8.3%8.5%8.7%3.7%3.2%2.4%2.3%2.3%2.2%2.1%3.8%2.9%2.3%2.2%2.1%2.1%1.9%18.8%15.4%13.5%13.0%12.6%12.3%12.0%2016 2017 2018 2019e 2020e 2021e 2022e MOBA SLG 2016-2022 112019.12 iResearch I 2019 6.5%14.4%59.6%10.5%6.5%6.3%5.5%MMO2019H1 APP Top547.2%14.4%12.8%12.5%5.4%MMO2019H1 APP Top5122019.12 iResearch I 2019 13 1 2 3 4142019.12 iResearch I UserTracker 2019 11 APP 47.8%52.2%TGI TGI TGI TGI TGImUserTracker-2019 9 APP mUserTracker-2019 9 APP mUserTracker-2019 9 APP TGI Target Group Index TGI=/*100 Usertracker 54.7%45.3%54.6%45.4%52.2%47.8%84.6 119.9 79.2 127.7 77.9131.0 152019.12 iResearch I 12.4%22.4%24.8%20.7%14.3%5.4%36 83.1%TGI 24 TGI APP 24 32.7%25-30 21.6%31-35 28.9%36-40 10.8%40 6.1%TGITGI110.1 93.0 103.7 84.1 94.3 24 25-30 31-35 36-40 40 92.6 95.7 99.6 103.2 106.1 106.1 mUserTracker-2019 11 APP TGI Target Group Index TGI=/*100 Usertracker 162019.12 iResearch I 2019.12 iResearch I 5 N=1499 2019 11 Click N=1499 2019 11 Click 2019 2019 5 41.5%3-5 24.8%1-3 24.0%6-1 8.2%6 1.5%1 40.9%1 30.8%23.2%3.9%1.3%66.3%3 4 1 172019.12 iResearch I57.8%56.8%53.0%42.4%38.4%38.4%36.0%32.2%31.2%57.8%56.8%53.0%42.4%N=1499 2019 11 Click 2019 182019.12 iResearch I 2019.12 iResearch I68.3%57.8%52.2%49.6%36.3%/7 N=1499 2019 11 Click N=1499 2019 11 Click 2019/2019 80.3%62.7%46.4%42.2%16.3%7.6%192019.12 iResearch I 2019.12 iResearch I 5 52.8%48.2%N=1499 2019 11 Click N=1499 2019 11 Click 52.8%46.6%46.4%36.5%35.6%20.4%/2019 2019 53.6%27.4%12.5%6.5%202019.12 iResearch I48.6%48.2%44.6%43.0%41.9%40.7%40.5%40.0%+/48.6%+/N=1499 2019 11 Click 2019 212019.12 iResearch I 2019.12 iResearch I52.2%40.1%39.1%38.3%38.2%31.8%28.8%/24.1%101-500 501-1000 52.2%40.1%/N=1499 2019 11 Click N=1499 2019 11 Click 24.1%22.0%17.9%16.2%13.7%4.3%1.9%101-500 501-1000 10 11-100 1001-5000 5001-10000 10000 2019 2019 222019.12 iResearch I 2019.12 iResearch I/53.9%N=1499 2019 11 Click N=1499 2019 11 Click 2019 39.0%33.3%32.6%31.6%27.8%27.5%27.2%26.7%26.3%25.4%24.0%/2019 53.9%43.0%33.4%25.4%15.1%V 232019.12 iResearch I 2019.12 iResearch I50.2%46.8%46.8%42.6%40.2%7 12.1%10.5%50.2%N=1499 2019 11 Click N=1499 2019 11 Click 2019 2019 27.2%23.6%19.0%12.1%10.5%242019.12 iResearch I 2019.12 iResearch I44.8%43.3%41.4%39.2%37.0%76.5%44.8%N=1499 2019 11 Click N=1499 2019 11 Click 2019 2019 76.5%32.9%28.4%20.6%20.2%18.7%252019.12 iResearch I 42.7%/N=1499 2019 11 Click 23.4%40.7%25.60%40.7%33.8%39.4%11.0%42.7%2019 262019.12 iResearch I 2019.12 iResearch I 47.0%5 N=1499 2019 11 Click N=1499 2019 11 Click 47.0%43.8%41.4%40.5%38.4%36.2%35.3%2019 0%10%20%30%40%50%2019 272019.12 iResearch I 28 1 2 3 4292019.12 iResearch I 1 2 3 IP 2019 302019.12 iResearch I Google Rolling sky Google BGM N=1499 2019 11 Click 56.4%48.3%45.8%44.0%42.0%39.6%2019 Creative Intelligence Rolling sky Google 312019.12 iResearch I 2019.12 iResearch I N=1499 2019 11 Click N=1499 2019 11 Click 50.7%49.8%47.8%47.6%46.9%46.2%2019 Kill Time 2019 32 1 2 3 4332019.12 iResearch I 342019.12 iResearch I IP IP IP IP IP 5G IP 35 Keep Learning 400-026-2099 36
展开阅读全文