资源描述
20202 iResearch I 2020 200 4 3C 74%IP 36.5%IP 34.8%SMS 67.5%30 80%iclick 2020 iClick 01 iClick 1 2 QQ 2020.08-2020.09 199702 iUserTracker PCmUserTracker 32020.10 iResearchI 42020.10 iResearchITGI TGI TGI Target Group Index TGI TGI=/*100TGI TGI TGI 100 100,TGI(4)15 30 70 5 1 2 3 46 iResearch I BBS PC IP 1987-20022003-20092010-20142015-20172018-PC APP 7 iResearch I 2014 7 2014 2015 20162017 2018 2019 2020 2020-2021(2020 2014-2020 8 iResearch I 2019 288.8 275.3 IP 2018 149.1 192.6 233.3 275.3 17.5 20.1 21.2 13.5 27.7%19.7%13.5%2016 2017 2018 20192016-2019%166.6212.7254.5288.89 iResearch I 4.72019 4.7 8.8%2015 2015 IP CNNIC 29 31 35 37 39 41 43 44 22.32.72.933.33.84.34.74.0%15.2%17.6%7.1%1.0%12.3%13.4%13.8%8.8%2011 2012 2013 2014 2015 2016 2017 2018 2019e2011-2019%10 iResearch I319865.9335716.9377378.2350795.5421737.86.8 7.8 7.6 7.7 8.1 7.8 2018.72018.82018.92018.102018.112018.122019.12019.22019.32019.42019.52019.62019.72019.82019.92019.102019.112019.122020.12020.22020.32020.42020.52020.6mUserTracker-2018.7-2020.6 2018Q32018Q4 2019Q1 2019Q2 2019Q3 2019Q4 2020Q12020Q2 1 2 7 8 2020 Q1 Q2 6.6 7.8 UserTracker11 1 2 3 412 13 iResearch I(1/3)N=1997 2020 8 iClick26.6%54.4%9.7%9.3%25 26-35 36-45 45 60.5%39.5%26-45 81%11.0%4.9%68.2%16.0%79.1%26.1%9.0%25.0%27.9%/60.1%5.0%7.0%2020/14 iResearch I(2/3)1 61.6%3 73.9%56.7%1 5 N=1997 2020 8 iClick2020 2020 2020 23.4%5.6%35.7%20.2%12.4%2.8%5001-10000 15001-30000 2000 2001-5000 10001-15000 30000 2020 2020 10000 49.2%11.9%20.2%29.5%30.8%7.6%1000 1001-3000 3001-5000 80005001-8000 23.3%18.5%10.3%21.9%16.4%9.6%8000 15001-25000 8001-10000 25001-35000 10001-15000 35000 15000 56.8%60.6%73.9%3000 61.6%73.9%22.8%3.3%7.4%14.2%17.9%25.1%35.5%15 iResearch I(3/3)N=1997 2020 8 iClick.TOP3 68.2%66.5%65.6%64.6%58.6%41.9%21.1%15.1%45 49%46%25/52.7%44.6%41.4%26-35/55.6%46.6%45.5%36-45/72.9%52.4%50.9%/75.1%58.0%47.7%16 17 iResearch I(1/4)N=1997 2020 8 iClick40.6%44.8%41.4%39.5%41.4%41.2%65.8%2020 18 iResearch I(2/4)App 84.6%PC 50%N=1997 2020 8 iClick App 84.6%53.2%54.3%48.6%47.5%2020 1 2 3 4 519 iResearch I(3/4)/6:00-8:00,12:00-14:00,18:00-24:00/69.2%59.0%55.3%42.4%40.4%2020 Top58:00-10:000:00-6:004.0%25.3%6:00-8:0020.4%18.1%10:00-12:0031.4%16.9%39.9%12:00-14:0013.3%14:00-16:0016:00-18:0045.1%34.4%18:00-20:0020:00-22:0022:00-24:002020 N=1997 2020 8 iClick20 iResearch I iResearch I2020 2020(4/4)60.6%14.4%67.5%30 N=1997 2020 8 iClick N=1997 2020 8 iClick 10.9%3 3 1-3 1 25.0%60.6%2.9%0.6%2-5 15 15-30 30-1 5 1-2 4.8%27.7%37.0%21.5%7.1%2.0%21 22 iResearch I iResearch I2020 2020 Top10(1/5)1/3 N=1997 2020 8 iClick N=1997 2020 8 iClick 34.1%46.2%65.7%54.8%51.4%43.7%30.6%2.0%()()()35.1%()()()()()()()34.4%44.6%39.9%42.1%34.7%40.4%39.2%38.8%33.9%23 iResearch I iResearch I2020 2020(2/5)/N=1997 2020 8 iClick N=1997 2020 8 iClick 1.9%/60.3%56.0%46.7%45.5%43.9%41.9%37.9%48.6%23.3%27.2%42.9%36.5%25.7%23.3%14.4%12.7%1.0%24 iResearch I(3/5)(60%)N=1997 2020 8 iClick2020 10 987654321 7.3%62.9%29.7%7.7%29.7%62.5%7.7%61.6%30.7%7.5%32.8%59.8%55.2%36.0%8.8%7.66 7.65 7.62 7.55 7.41 25 iResearch I(4/5)IP N=1997 2020 8 iClick2020 34.6%46.9%46.7%26.0%40.4%38.4%49.0%26 iResearch I iResearch I(5/5)/1/3 IP N=1997 2020 8 iClick N=1997 2020 8 iClick/51.6%44.5%70.0%60.5%54.0%52.0%48.6%48.6%45.3%45.2%/39.1%40.1%50.1%40.9%42.7%40.4%39.2%36.4%33.6%33.5%2020 27 28 iResearch I iResearch I2020 2020(1/3)80%80%5 N=1997 2020 8 iClick N=1997 2020 8 iClick 5 5-10 31-50 21-30 11-20 51-100 100 29.5 31.3%26.6%37.1%26.7%26.1%19.4%11.9%15.2%11.1%21.4%14.8%16.9%19.5%14.4%6.3%6.7%29 iResearch I(2/3)/89.2%N=1997 2020 8 iClick50.0%54.0%45.5%38.6%35.2%5.4%1 1 11.7%28.6%6.3%21.5%18.6%13.2%22.8%7.3%12.6%26.3%19.2%11.8%2020/39.8%48.9%45.7%2.0%34.9%10.8%33.0%/30 iResearch I(3/3)7.77 8-10 61.2%1-4 4.2%N=1997 2020 8 iClick2020 61.2%34.5%4.2%1-4 5-7 8-10 7.7710 987654321 31 32 iResearch I N=1997 2020 8 iClick2020 17.0%21.5%26.9%23.9%9.5%25.4%11.5%17.7%16.0%11.1%13.0%19.8%22.4%14.2%9.2%33 1 2 3 434 35 iResearch I iResearch I 5 1-3 60%5 50%1-3 4 3 N=1766 8 iclick N=1096 8 iclick 63.7%49.4%2020%18.8%44.7%26.8%7.1%2.6%1 113 335 5510 1010 2020%2942436 iResearch I 10-20 1 10 15%2 10-20 50%2 20 35%10-20 3 20-50 10-20 N=1766 8 iclick 2.8%11.9%49.1%30.9%3.7%1.5%5 5 510 10 1020 15 2050 50 5080 80 80 2020/%22.837 iResearch I 20-80 50%40%N=1977 8 iclick 2.4%2.4%2.2%4.2%4.8%5.2%11.2%13.2%18.7%23.8%41.4%55.2%51.5%49.5%53.1%43.4%26.9%27.5%24.7%13.6%5.5%3.4%4.2%2.5%3.4%5 5 510 10 1020 15 2050 50 5080 80 80 2020 38 iResearch I 3.5 20 70%N=1977 8 iclick 31.2%8.3%5.2%2.6%2.1%27.9%31.7%21.9%15.1%7.8%4.0%8.3%32.8%44.8%57.3%60.9%57.3%47.4%24.6%32.4%18.2%12.5%6.6%11.7%13.0%19.8%32.2%42.8%65.0%57.4%36.4%35.4%2.1%2.1%2.3%4.6%8.6%7.4%33.3%16.7%2.9%12.1%25.0%5 5 510 10 1020 15 2050 50 5080 80 80 2020 39 iResearch I 10-20 80 13.5%N=1977 8 iclick 5.6%1.7%1.7%2.7%15.8%8.3%13.8%21.6%45.6%50.6%50.5%21.6%26.8%35.4%28.0%16.2%4.5%3.3%4.2%24.3%13.5%5 5 510 10 1020 15 2050 50 5080 80 80 2020 40 iResearch I 5 5 50%3-5 12.9%1-3 12.1%10-20 N=1766 8 iclick 6.8%7.7%9.5%12.1%12.9%51.0%3 3-6-1 1-3 3-5 52020%41 iResearch I 10-50 1-3 5 51%42 iResearch I 33%N=1766 8 iclick 13.5%33.3%33.0%13.3%5.1%1.9%1 1 1 2020%43 iResearch I 3 1-5 1 0-100060%1000 2 1001-5000 30%3 5001 3%N=1766 8 iclick 34.7%28.7%23.6%10.6%1.4%1.0%500 501-1000 1001-2000 2001-5000 5001-10000 10000 2020%131844 iResearch I 80%TOP3 46.2%80%N=1766 8 iclick 46.2%42.2%38.9%30.7%19.1%17.6%13.4%12.5%12.1%11.2%2020%45 iResearch I 33%1000 62.4%81.1%46 iResearch I 36.1%23.4%N=1766 8 iclick 14.3%23.4%36.1%18.5%6.5%1.2%1 1 1 2020%47 iResearch I 1000 38.3%500 31.9%501-1000 1000 N=1766 8 iclick 38.29%31.94%20.43%6.76%1.64%0.93%500501-1000 1001-2000 2001-5000 5001-10000 10000 2020%119048 iResearch I 50%50%27.4%N=1766 8 iclick 50.7%36.8%35.5%27.4%21.8%18.5%16.5%14.8%13.0%11.9%2020%49 iResearch I 36.1%1000 7 1000 500 4 50%50%40%50 iResearch I iResearch I 63.8%44.3%25.7%N=1766 8 iclick N=1766 8 iclick 63.8%46.8%2020%44.3%25.7%24.8%16.8%15.0%12.8%11.8%9.6%9.4%8.5%2020%51 iResearch I iResearch I 5 31.9%5 N=1766 8 iclick N=1766 8 iclick 9.08%10.74%14.36%17.99%15.95%31.87%3 3-6-1 1-3 3-5 5 2020%34.2%27.2%24.4%14.2%2020%52 iResearch I 1-3 24.8%1/5 5-1 1/5 1-3 N=1766 8 iclick 19.1%18.06%19.1%12.3%6.6%24.8%37.8%21.4%17.2%6.0%2.4%15.3%43.3%20.4%12.7%5.3%1.5%16.8%20.2%16.0%22.7%24.8%10.7%3.6%2.1%3000 3001-5000 5001-10000 1-3 3-5 5-10 10 2020%1694316.3%16.7%21.9%17.1%6.7%21.4%30.2%20.6%17.5%8.4%1.7%21.6%3000 3001-5000 5001-10000 10001-30000 3-53 iResearch I 5 1-3 17.9%34.2%1-3 1-3 24.8%17%44.3%25.7%TOP254 iResearch I 25.4%1 18.3%21.4%N=1766 8 iclick 10.8%12.6%21.4%18.3%11.4%25.4%1 1 1 2020%55 iResearch I 500 50%500 501-1000 22.5%N=1766 8 iclick 56.4%22.5%14.1%4.8%1.5%0.7%500 501-1000 1001-2000 2001-5000 5001-10000 10000 2020%100956 iResearch I 41.5%70%50%N=1766 8 iclick 41.5%30.8%29.3%19.4%16.7%15.0%10.9%10.7%10.1%9.2%2020%57 iResearch I 25.4%21.4%500 56.4%500 70%58 iResearch I iResearch I 3C 80%1-3 3C APP 82.5%31.6%1-3 3C 3 N=1766 8 iclick N=1766 8 iclick 82.5%41.3%2020 3C%8.8%12.8%18.6%31.6%18.2%9.9%33-6-1 1-3 3-5 5 2020 3C%59 iResearch I17.4%21.0%17.5%8.5%3.9%-3C 3001-5000 3C 3001-5000 5001-10000 29.5%5001-8000 16.1%8000 3001-5000 N=1766 8 iclick 23.1%32.7%29.5%10.4%2.7%0.9%0.8%3000 3001-5000 5001-10000 1-3 3-5 5-10 10 2020 3C 22.8%36.4%25.5%7.0%2.8%3000 3001-5000 5001-8000 8001-10000 1-%6.9%27.0%34.4%11.6%4.5%-22.3%29.6%17.8%6.4%3.1%-60 iResearch I 3C 3C TOP3 51.7%31.2%26.5%N=1766 8 iclick 51.7%31.2%26.5%25.1%16.5%14.2%11.0%10.9%10.2%9.4%2020 3C%61 iResearch I 3C 1-3 31.6%3C 1-3 3-5 32.7%3-5 34.4%5-8 51%62 iResearch I 3-5 41.2%3-5 1-2 N=1766 8 iclick 41.2%28.66%23.6%6.5%10.6%19.3%37.1%32.9%3-5 3-5 2020%63 iResearch I 47.8%1500 47.8%1500 26.4%1501-3000 11879 N=1766 8 iclick 11.2%20.0%21.0%26.4%14.5%4.7%2.2%500 501-1000 1001-1500 1501-3000 3001-5000 5001-8000 8000 2020%11879 212564 iResearch I 3-5 41.2%37.1%3-5 47.8%1500 26.4%1501-3000 50.7%51.7%65 66 iResearch I iResearch I 74.3%43%37%31.6%N=1365 8 iclick N=1014 8 iclick 31.3%30.9%12.1%21.5%4.3%2020/App 37.0%31.6%31.5%31.3%30.5%30.5%28.4%27.3%26.4%19.3%19.2%18.4%H5 2020%67 iResearch I 55%42.6%N=525 8 iclick 54.5%42.6%41.2%40.7%28.0%25.7%7.1%/2020%68 iResearch I()71.8%N=525 8 iclick 53.7%66.1%48.2%71.8%67.1%55.1%65.3%61.1%61.5%62.9%60.6%41.1%28.6%45.9%21.0%25.0%36.4%23.8%26.3%22.9%20.6%19.6%/2020%69 iResearch I iResearch I TOP10 N=1014 8 iclick N=1014 8 iclick 58.9%56.9%55.4%53.5%53.3%52.7%52.6%52.2%51.4%51.0%3C()/2020 TOP10%38.0%36.4%35.3%35.2%34.5%31.8%31.4%30.3%27.1%26.3%3C()/2020 TOP10%70 71 iResearch I IPIP 36.5%IP 34.8%N=1997 8 iclick 36.50%34.75%32.10%31.25%31.05%28.39%25.84%3.25%()IP 2020%72 iResearch I 40%52.5%24%23%N=1997 8 iclick 5.87%15.87%30.65%24.04%17.56%6.01%2020%73 1 2 3 474 iResearch I(1/2)UI MarTech+banner UI Ad Load 75 iResearch I(2/2)KOL FM 76 iResearch I(1/4)KFC U+banner Chizza X KFC U+banner U+KFC KFC KFC pizza KOL Chizza U+C 5000w+2000w+157.6%77 iResearch I(2/4)Kindle x x KOL KOL,KOL,KOL KOL,KOL 5 1.8 39 2000+78 iResearch I(3/4)+110 2.8 APP banner banner 4500w+63.5w APP VIP APP 587wAPP 20.1w 325w 15.4w 2055.4w65 443w+x 79 iResearch I/KOL(4/4)x/KOL+-1000+10+6 24 15.9 3747 515 80 Keep Learning 400-026-2099 81
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