资源描述
2021.10 iResearch Inc.2 iResearch I 01 2021 28.3%2021 5 31 90 02 03 04 APP APP 27%40%50%APP 43%3 iResearch I TGI C APP TGI Target GroupIndex TGI=/*100 TGI TGI 100 100,105 TGI 2021 9-10 iClick 1200 4 1 2 3 4 55 iResearch I iResearch I1786172315231465120045%51.2%50%57%50%2016 2017 2018 2019 2020%2020 2019 265 18%2021 5 2021/7/24 2021/7/20 2021 2021/8/20 2016-2020 6 iResearch I iResearch I2016-2020 2016-2020 2020 9%3.3 2021 23.8 26.0 28.2 30.7 32.2 8.4%9.0%8.7%8.9%4.7%2016 2017 2018 2019 2020%2.1 2.4 2.7 3.0 3.3 15.0%12.0%10.0%9.0%9.0%2016 2017 2018 2019 2020%7 iResearch I 2021 90 00 421 4 2 1 80 90 00 421 8 iResearch I iResearch I 90 95 2021 CRM 2021 APP Wi-Fi 9 1 2 3 4 510 iResearch I87.294.424.279.473.947.329.828.3%25.0%24.6%7.9%7.3%-3.9%-4.8%/%2020 40%ECdataway 2021 28.3%ECdataway 2021Q1 11 iResearch I iResearch I ECdataway 2021 187.1%132.1%80.5%ECdataway 187.1%132.1%112.7%80.5%56.4%24.7%16.2%14.6%0.0%-24.2%2021Q1 2021 12 iResearch I iResearch ITOP15 37.0%63.0%TMIC 2020 TOP15 54%2016 10%TOP15 2016 41%2020 37%TMIC Euromonitor International TMIC Euromonitor International TOP15 41.0%59.0%2016 2020 44%41%15%54%32%14%2016&2020 TOP15 2021 63.8%68.8%26.9%23.1%9.4%8.0%12 0-88 88-228 228 52.7%59.1%41.4%36.4%5.9%4.5%12 0-63 63-173 17313 iResearch I iResearch I 90 2011 2020 2021 5 31 90 1 2 2021 5 31 2011-2020 2021-2011 2014 2017 20202017 10 2020 90 14 iResearch I iResearch I84.2%47.1%40.5%37.5%15.8%52.9%59.5%62.5%/2021 618 ECdataway 2021 618 2021 PROSCONS 15 iResearch I 1 2 3-/2021 16 iResearch I KOL KOL 2021 KOL APP KOL/KOL 17 iResearch I iResearch I 2021 2021 01020304-KOC KOL 18 1 2 3 4 519 iResearch I 2020-2021 618 11 iClick 1.0-6 2.*4 2021.9-10 1200*APP 939 iUserTrackerPC mUserTracker 20 iResearch I N=1200 2021 9 iClick 83%26-35 70%86%75%75%3 0.0%5.2%42.8%40.1%9.6%2.3%19 20-2526-3031-3536-4041 69.9%26.4%2.9%0.7%0.1%/3.8%9.8%75.2%8.9%2.3%()/MBA 26.7%29.3%19.2%24.8%67.6%27.3%5.2%()2.6%22.6%31.1%18.7%25.1%0-12 13-24 25-36 3-6 21 iResearch I iResearch I42.1%33.4%16.6%7.9%57.9%54.5%44.8%41.5%32.3%27.9%0.8%/APP/N=1200 2021 9 iClick N=1200 2021 9 iClick 2021 2021/22 iResearch I iResearch I52.7%50.0%43.1%42.9%39.2%37.2%34.3%0.2%/KOL/N=1200 2021 9 iClick N=1200 2021 9 iClick 2021 2021 39.9%36.7%34.3%27.9%27.8%25.5%24.9%22.3%21.3%15.2%/APP TGI=109TGI=10423 iResearch I iResearch I 2000 40%N=1200 2021 9 iClick N=1200 2021 9 iClick 43.8%43.4%/40.9%/34.8%38.2%34.8%/2021 2021 27%2000 49%10%11-30%31-50%51%-60%61-70%70%24 iResearch I iResearch I59.9%57.0%51.2%50.9%45.0%41.1%37.8%36.2%33.3%29.2%27.8%27.1%26.0%25.3%24.3%23.8%/N=723 N=490 2021 9 iClick N=553 N=490 2021 9 iClick 60.8%54.6%53.2%49.4%48.6%46.3%43.4%37.8%35.6%32.7%30.4%27.9%26.4%26.4%26.0%/2021 2021 25 iResearch I iResearch I N=688 N=490 2021 9 iClick N=647 N=490 2021 9 iClick 73.0%64.8%59.3%50.9%44.0%34.5%32.6%30.7%28.8%27.6%27.2%/66.2%66.0%55.5%54.9%45.6%41.7%40.5%38.3%35.2%29.5%25.2%24.4%/2021 2021 26 iResearch I N=1200 2021 9 iClick 2021 TGI/TGI=127TGI=125TGI=120TGI=117TGI=115TGI=111/TGI=117TGI=115TGI=109TGI=108TGI=104/TGI=138TGI=128TGI=124TGI=122TGI=117/TGI=140TGI=136TGI=120TGI=117TGI=110TGI=10827 iResearch I N=1200 2021 9 iClick APP 47.8%40.8%6.9%4.4%/2021 APP TGI=11528 iResearch I 4.373.884.223.864.373.954.334.00 4.393.784.283.944.303.774.263.913.73.94.14.34.5/N=1200 2021 9 iClick 2021 29 iResearch I 2020-2021 618 11 N=1200 2021 9 iClick 2021 TOP1536.4%33.9%33.7%33.1%32.0%31.7%30.6%29.8%28.3%27.9%27.8%27.6%27.6%26.6%25.4%TGI=114 TGI=112#U#30 iResearch I iResearch I APP N=577 2021 9 iClick N=831 N=453 2021 9 iClick 2021 2021 APP 3.83.944.14.2/APP 59.8%58.8%57.8%55.7%54.2%61.2%57.6%58.5%56.1%55.0%/V/APP31 iResearch I iResearch I N=1200 2021 9 iClick N=1200 2021 9 iClick 42.1%40.1%37.8%36.8%34.1%33.7%33.0%30.6%29.1%27.5%27.3%26.4%25.9%25.3%23.4%22.5%/42.5%41.7%40.3%34.1%32.3%32.0%31.8%29.4%28.8%27.8%27.4%25.7%22.3%19.7%/2021 2021 32 iResearch I iResearch I16.4%17.0%17.0%15.3%18.6%16.2%19.5%27.5%28.1%33.2%36.1%34.6%37.0%46.2%31.9%36.9%31.9%33.0%31.0%30.5%21.3%24.2%18.0%17.9%15.5%15.8%16.2%13.0%/62.1%49.3%44.8%38.0%37.9%34.3%32.5%(/)APP()()()()/N=1112 2021 9 iClick N=1112 2021 9 iClick 2021 2021 33 iResearch I iResearch I N=1112 2021 9 iClick N=1200 2021 9 iClick 2021 2021 47.9%41.8%39.8%38.6%36.4%29.6%28.8%26.2%9.0%52.9%50.7%49.6%47.3%44.2%43.4%/QQ 34 1 2 3 4 535 iResearch I X IP UGC UGC X#xUGC KOL IP 36 iResearch I X AIRS C-Hub 2021-Tag KOL 21 5W+3.5W+KOL C-Hub&37 iResearch I X Mom KOL Mom Mom Mom MomKOL 2021 38 iResearch I 2021 39 iResearch I APP APP APP 20%3%APP 2020 9-2021 8 APP/APP APP 1 APP UserTracker 2020 9-2021 8 3%X 20%Usertracker 75%40 1 2 3 4 541 iResearch I KOL 90 95 2021 42 iResearch I 2021/43 iResearch I KOL KOL KOL KOC KOC IP KOC IP IP KOLKOC 2-IP1-3-4-44 IPO 45 2002 3000 400-026-Contact Us 46
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