资源描述
2020 22020.12 iResearch I SMS/N=3038 2020 8 iClick 32020.12 iResearch I 2020.12 iResearch I N=3038 2020 8 iClick Euromonitor 2020 6.4%11.3%15.1%6.8%9.6%1.6%9.0%26.0%21.0%8.0%20.0%11.0%2015-2020 2049 2222 2514 2619 2992 2293 2015 2016 2017 2018 20192020 1-9 1 42020.12 iResearch I Euromonitor 2016-2019 2016-2023 2016 2019 2023 2016 2019 2023 149.9%125.9%119.4%108.6%68.4%58.1%47.0%33.0%2019 2019 98.0%74.2%67.4%65.7%54.6%43.9%40.8%35.5%/52020.12 iResearch I N=3038 2020 8 iClick 25-34 18-34 25-29 1.5 18-34 25-39 25-34 25-34 1 25-39 62020.12 iResearch I N=3038 2020 8 iClick KOL 2020 53.2%49.3%40.7%40.5%37.0%32.7%22.5%22.1%20.0%18.8%17.8%15.0%72020.12 iResearch I N=3038 2020 8 iClick KOL 2020 25.0%22.0%15.0%13.0%10.0%9.0%7.0%/11/618 KOL 82020.12 iResearch I N=3038 2020 8 iClick 4 92020.12 iResearch I KOL IP 10 112020.12 iResearch I 2020.12 iResearch I 5 2019 3 2018 Euromonitor 2015-2020 2049 2222 2514 2619 2992 2293 2015 2016 2017 2018 20192020 1-9 2015-2023 1610 1698 1881 2131 2444 2800 253 285 346 433 552 700 6.6%5.5%10.8%13.3%14.7%11.4%12.4%21.5%25.3%27.4%2015 2016 2017 2018 2019 2023e%1 122020.12 iResearch I Euromonitor 2023 41%2013-2023 70.0%67.0%65.0%64.0%63.0%63.0%59.0%30.0%33.0%35.0%36.0%37.0%37.0%41.0%2013 2014 2015 2016 2017 2018 2023e%132020.12 iResearch I 2020.12 iResearch I(CS)40%N=3038 2020 8 iClick N=3038 2020 8 iClick 2020 58.2%29.3%24.3%20.9%17.9%16.1%2020 43.0%42.0%39.0%36.0%23.0%CS KA 1 2 CS 3 KA 4 5 1 2 CS 3 KA 4 5 142020.12 iResearch I Euromonitor 2016 2014-2023 9.1%8.8%9.7%25.0%28.1%31.0%35.0%7.3%5.7%4.7%5.5%7.0%7.9%9.1%2014 2015 2016 2017 2018 2019 2023e%152020.12 iResearch I Wind 2019 1500 500-1500 200-500 50-300 100 162020.12 iResearch I 2019 300 2019 2019 150%100%50%0%-50%50 100 150 200 250 300/T 1 172020.12 iResearch I/2019 20 40 60 80 100 120 100%80%40%0%-40%-20%20%60%/BB/2019 1 2 18 192020.12 iResearch I N=3038 2020 8 iClick 25-34 20.1%29.5%25.2%15.3%6.5%3.5%18-24 25-29 30-34 35-39 40-44 45-50%12.2%21.7%29.3%13.2%20.1%3.4%8.0%24.9%20.1%8.6%22.5%15.9%23.0%21.6%21.9%16.4%17.0%3.5%45-50%2020 2020 2020 2020 202020.12 iResearch I N=3038 2020 8 iClick/11/618 KOL 2020 25.0%22.0%15.0%13.0%10.0%9.0%7.0%/11/618 KOL 212020.12 iResearch I N=3038 2020 8 iClick/2020 54.0%50.0%41.0%44.0%37.0%32.0%21.0%21.0%22.0%19.0%17.0%14.0%222020.12 iResearch I N=3038 2020 8 iClick 2020 27.0%19.0%16.0%15.0%15.0%8.0%28.0%20.0%17.0%15.0%14.0%7.0%24 232020.12 iResearch I N=1825 2020 8 iClick 2020 2020 32 242020.12 iResearch I N=1825 2020 8 iClick YSLDiorSK-IIOLAY 21 2020 252020.12 iResearch I N=3038 2020 8 iClick 2020 SK-IIOLAY DIOR Fancl HomeFaci Bobbi Brown40.0%45.0%50.0%55.0%60.0%65.0%70.0%75.0%80.0%85.0%90.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%262020.12 iResearch I N=3038 2020 8 iClick 68.6%34%1/3 2020 34.6%34.0%31.4%272020.12 iResearch I N=3038 2020 8 iClick 49.8%45.1%38.5%37.2%34.6%31.6%27.9%26.8%24.7%2020 282020.12 iResearch I N=3038 2020 8 iClick APP APP 2020 APP 292020.12 iResearch I N=1825 2020 8 iClick 2020 302020.12 iResearch I N=1825 2020 8 iClick APP APP QQ APP 2020 APP 2020 APP APP 36 312020.12 iResearch I N=1825 2020 8 iClick/322020.12 iResearch I 332020.12 iResearch I AdTracker AdTracker 2019 IT 163508.8 153721.0 62768.6 2019 342020.12 iResearch I/KOL/KOL/KOL/KOL/KOL/KOL/352020.12 iResearch I x xIP x 362020.12 iResearch I AdTracker AdTracker 2020Q1 2020Q2 8885.3 8645.6 8771.9 13490.3 8272.0 19221.8 13503.3 28780.8 14653.9 25039.3 16012.6 14217.4 9405.8 7299.8 22351.2 17906.2 17695.6 20552.7 41992.3 39592.8 29921.5 39325.2 48319.9 57202.0 54683.1 54251.0 29864.1 40218.0 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4 2020Q1 2020Q2%2017Q1-2020Q2 372020.12 iResearch I 1:1 382020.12 iResearch I 392020.12 iResearch I 2020 402020.12 iResearch I 412020.12 iResearch I 2020 18/18-25 22-29 30/422020.12 iResearch I 2019 40 2019 70%2018-2019 32 40 2018 2019 24.5%2 3 2018 2019 2018-2019 67.9%KOL 1 432020.12 iResearch I 2012-2018 CR3 27.2%26.7%25.1%23.8%22.1%21.4%22.4%2012 2013 2014 2015 2016 2017 20182020 8 4047 10551%128%8.97 6054%96%442020.12 iResearch I/CS wow colour 452020.12 iResearch I 462020.12 iResearch I 472020.12 iResearch I 48 Keep Learning 400-026-2099 49
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