资源描述
CBA 2020 22020.10 iResearch I 01 02 2020 CBA CBA CBA:CBA CBA CBA 2020.3 201532020.10 iResearch I 1 1 5 1 5 1 1 CBA(&/CBA/TGI TGI TGI Target Group Index TGI TGI=/*100TGI TGI TGI 100 100 TGI 105 TGI KOL TGI KOL 100 KOL KOL KOL 42020.10 iResearch I CBA CBA 9 CBA CBA CBA CBA CBA CBA CBA2.0 CBA CBA CBA CBA SMS5CBA 1CBA 2CBA 3CBA 462020.10 iResearch I 213 FIBA 4.5 NBA 42 2019 80 1.5 CBA 2019 12 CBA NBA NBA 2019 80 19,1.1 CBA 2019 12 72020.10 iResearch I 2016 2018 2019 2019-2020 2019 2016 2016 82020.10 iResearch I 25 1995 CBA 25 2016 CBA CBA CBA CBA A A 1995CBA 1.0CBA 2.02004CBA 2016CBA 04 1 14 2 3 05-13 17 13-14 18 LOGO 14-15 20 12 95-96 CBA2017-2019 CBA 1 CBA 2 3 4 5 1 2 3 4 1 CBA 2 3 4 CBA 2019CBA 92020.10 iResearch I CBA2.0 CBA 2019 CBA CBA CBA CBA 37.7%10.9%44.1%26.8%19-20 CBA CCTV5 0.73%4132 CBA CBA CBA CBA 340%160%19-20 CBA 19-20 CBA 823 102020.10 iResearch I 2360 1.31 NBA 35 NBA CBA 695 1588 35+NBA 25+1588 412 410 JeremyLin 685 Marbury 685 CBA 112020.10 iResearch I CBA CBA CBA 2017 CBA CBA CBA+2019 CBA CBA CBA CBA/122020.10 iResearch I CBA CBA 28 2019 CBA CBA CBA CBA CBA 132020.10 iResearch I 2020.10 iResearch I58,439 59,313 84,596 85,782 100,265 157,402 182,417 231,431 323,243 1,071,844 2,429,391 CBA 109,211 174,098 182,666 300,371 456,761 473,621 556,428 807,745 1,154,866 1,360,080 16,014,283 CBA CBA CBA 242 CBA CBA 1601 CBA CBA 1.2.CBA 1.2.CBA 2020 CBA TOP10 2020 CBA TOP10 CBA 14CBA 1CBA 2CBA 3CBA 4152020.10 iResearch I 2020.10 iResearch ICBA CBA N=2015 2020 3 74.5%57.7%23.0%41.0%CBA 33.1%22.3%39.4%44.8%19.1%21.7%3.5%5.6%5.5%CBA 5646-55 36-45 26-35 16-25 52.6%39.4%42.2%60.6%CBA 4.2%3.3%31.0%25.8%44.5%50.7%6.3%7.2%CBA 2020 CBA 2020 CBA 2020 CBA 2020 CBA&62.1%31.4%2 45.2%76.5%41.9%46.9%69.7%10 CBA CBA 60%61.2%162020.10 iResearch ICBA CBA 32.4%80%60-80 60%30 CBA 90 44.2%83.7%57.8%412 8090 69.3%3C 172020.10 iResearch I 80 8 82.1%80 80 41.3%6070 19.0%79.0%48.4%30.0%3.8 38%2 2 21%2 60.9%83.7%41.5%40.0%49.0%41.5%22.0%33 8 2842.1 348.5 3191.5 295.4 60.8%55%N=463 2020 3 182020.10 iResearch I 95 90 7 95 90 68.7%31.3%95 90 44.2%80 27.8%19.0%12.1%42.6%42.2%45.3%42.7%2.8 30.8%2 26.7%71.7%45.5%16.3%9 72.8%83.7%,1.5%48.9%48.4%62.9%37.6%51.5%62.9%50.1%N=918 2020 3 192020.10 iResearch I 00 95 7 00 95/62.1%48.7%CBA 3 33.3%60%82.4%CCTV-5 72.5%67.6%32.4%55.4%00 95 90 00 TGI=164 39.2%TGI=13455.9%25.7%36.5%16.3%1.9 42.3%48.6%5 45.0%45.5%37.8%N=222 2020 3 202020.10 iResearch I N=863 2020 3 CBA 52.6%80 27.7%6070 80 45.2%68.8%31.2%45.5%3.1 73.9%1.6 57.8%4-12 87.4%CCTV-5 52.5%CBA 3338.3 45.5%83.4%CBA CBA 212020.10 iResearch I N=515 2020 3 80 90 62.7%60 70 13.0%44.1%52.4%34.4%45.8%3.1 70.7%1.6 52.2%36.9%48.7%49.4%48.5%51.5%41.4%3646.2 56.0%222020.10 iResearch I N=290 2020 3 81.4%00 95 94%45.2%34.8%35.5%29.7%59.6%69.3%28.9%1.8 2.9 25.9%2 92.8%CBA 54.8%74.7%54.5%CBA 2949.4 77.9%85.0%69.1%232020.10 iResearch I 4 85 90 1.2.N=234 2020 3 CBA 58.8%41.3%37.4%25-34 85 90 44.3%40.4%65.7%70.9%IT 11.0%9.7%9.6%7.3%7.1%6.3%6.2%IT 009 69.2%2019-2020 68.4%CBA 52.6%50.0%3646.2 3354.5 2461.9 CBA%242020.10 iResearch I CBA CBA CBA CBA CBA 252020.10 iResearch I 2020.10 iResearch I55.3%48.3%41.3%36.7%35.3%30.4%30.4%115 122 97 99 120 102 128 120 111 111 92 105 140 110 120 128 88 99 140 87 120 129 106 99 CBA CBA CBA CBA CBA 4 62.6%CBA CBA N=2015 2020 3 N=1015 2020 3 61.2%48.5%43.9%42.8%36.9%36.3%32.6%30.1%2020 CBA 12.3%25.1%27.6%18.8%16.2%1 2-3 4-5 6-10 10 2020 CBA CBA 2020 CBA CBA 262020.10 iResearch I 2020.10 iResearch I19.1%33.4%24.4%9.0%14.1%3 1-2 1-2 1-2 9.0%7.3%11.3%26.2%55.3%23.0%34.5%35.9%39.6%26.3%25.0%27.4%30.6%19.3%13.8%11.0%13.7%8.9%5.9%1.3%32.0%17.1%13.3%9.1%3.3%60/70 80 90 95 00 3 1-2 1-2 1-2 CBA 76.9%CBA 95 00 1 65.8%81.6%60/70 80 1 CBA N=1015 2020 3 N=872 2020 3 2020 CBA 2020 2020 CBA TOP536.2%44.8%56.4%74.5%78.7%272020.10 iResearch I30.8%42.7%46.6%47.0%49.6%65.4%65.4%68.4%DJ%8 CBA CBA 37.1%CBA N=2015 N=1936 N=234 2020 3 2020 CBA 2020 CBA 37.1%41.4%17.6%2.5%1.4%3.8%6.0%6.8%7.7%12.4%27.8%14.5%20.5%2020 CBA 73.2%64.6%49.9%37.0%36.8%35.2%282020.10 iResearch I 2020.10 iResearch I/58.7%76.8%/57.7%41.1%27.7%22.4%15.4%3.1%57.6%45.4%37.5%17.8%5.7%3.7%/%N=2015 2020 3 N=906 2020 3 CBA/CBA CBA/CBA 2020 CBA CBA 74.9%48.9%36.8%30.9%6.2%/2020 CBA CBA/CBA/2020 CBA CBA 2020 CBA 292020.10 iResearch I 2020.10 iResearch I CBA 81.4%CBA CBA CBA N=863 2020 3 N=515 2020 3 2020 CBA 50.2%31.2%12.5%4.8%1.4%51.6%54.7%52.1%46.1%59.5%45.0%46.3%56.6%59.2%62.1%62.4%65.3%2020 CBA 50.9%51.8%2020 CBA CBA CBA CBA 302020.10 iResearch I/CBA CBA 42.7%CBA CBA 40%CBA CBA CBA CBA N=2015 2020 3 2020 CBA CBA CBA 34.2%41.2%35.5%38.9%42.0%35.8%40.0%32.0%33.3%23.8%45.8%42.7%38.9%37.4%37.0%36.6%35.1%33.2%31.2%25.1%31CBA 1CBA 2CBA 3CBA 4322020.10 iResearch ICBA CBA/00 95 90 80 6070 N=2015 215 393 417 654 336 222 918 463 115 114 103 91 87 76 102 114/APP 83 94 98 104 114 75 102 110/APP 112 115 100 96 82 67 102 116 119 121 87 100 79 60 97 122 84 79 100 106 122 83 96 121 134 120 95 86 88 74 112 101 130 114 97 94 81 90 108 94/107 117 105 89 90 77 101 110/70 73 105 120 106 51 88 134 75 77 106 116 105 95 91 1112020 CBA TGI46.4%46.2%41.5%41.3%35.8%31.6%25.5%20.4%13.3%9.9%N=2015 2020 3 332020.10 iResearch I 00 95 90 80 6070 N=2015 215 393 417 654 336 222 918 463/APP 106 116 96 97 89 71 104 106 90 81 93 103 132 76 97 116/APP 88 85 106 104 109 58 101 116 113 127 98 92 78 83 89 119 120 114 103 89 88 72 97 124 123 116 98 92 85 94 106 98 122 105 101 99 81 92 110 104/107 116 100 98 80 101 106 93 76 86 108 108 107 78 98 122/94 97 124 95 87 76 90 122CBA 54.4%45%/54.4%44.8%32.4%31.7%30.6%23.9%21.0%15.6%9.8%8.9%2020 CBA N=2015 2020 3 TGI342020.10 iResearch ICBA 00 95 90 80 6070 N=2015 215 393 417 654 336 222 918 463 109 115 108 91 84 76 99 113/APP 87 97 92 104 113 73 103 115/APP 113 115 100 92 90 67 96 118 108 123 97 97 77 53 97 121 100 76 105 101 120 78 93 128 132 124 95 89 80 79 107 96 135 109 97 93 85 82 102 104/85 105 112 103 84 71 103 111/63 91 105 97 134 32 92 142 90 73 110 100 125 92 86 12644.8%42.8%41.4%39.2%31.7%30.4%30.2%24.2%14.0%9.8%2020 CBA N=2015 2020 3 TGI352020.10 iResearch ICBA 25 26%35%40%25.1 29.0 33.0 28.4 30.3%19.8%16.0%22.9%43.2%45.7%43.3%43.7%18.2%25.1%24.9%23.4%8.3%9.5%15.7%10.0%1 31-1 11-30 10 2020 CBA N=243 N=337 N=380 2020 3 362020.10 iResearch ICBA 9 9 CBA CBA 68.7%73.9%N=2015 273 258 633 597 122 101 100 108 105 103 132 106 109 91 100 121 105 120 123 120 124 103 118 112 112 148 108 171 129 11876.5%41.9%34.3%33.6%17.4%2020 CBA 89.3%CBA 15.4%20.6%53.3%68%74%TGI N=2015 2020 3 372020.10 iResearch I 00 95 N=906 815 153 690 216 342 136 171 100 117 97 108 109 112 95 102 113 101 98 99 106 112/101 120 101 96 88 126 118 102 123 104 86 108 101 103 103 115 104 88 88 144 122 104 116 99 102 94 114 117 104 132 103 92 97 102 126/104 122 95 115 125 81 95 105 112 95 115 119 123 85 106 143 92 125 126 57 87CBA 108 136 87 142 129 54 72CBA CBA CBA TGI 100 CBA 00 95 61.3%59.9%59.2%51.5%45.5%45.0%43.9%28.9%23.4%14.1%8.2%2020 CBA TGI N=2015 2020 3 382020.10 iResearch ICBA TGI N=1015 847 160 194 337 103 115 122 97 106 99 120 102 104 128 120 111 106 111 92 105 105 140 110 120 106 128 88 99 104 140 87 120 107 129 106 9961.2%48.5%43.9%42.8%36.9%36.3%32.6%30.1%2020 CBA N=2015 2020 3 TGI392020.10 iResearch ICBA 56.6%KOL/V KOL N=1015 415 337 243 907 160/101 104 103 101 122 93 110 102 101 118 93 113 111 103 123 91 106 117 102 120 90 115 106 104 126 104 104 103 102 120 99 108 95 105 117 99 100 98 102 127KOL/V 98 105 120 104 109 113 95 151 104 11956.6%38.0%34.1%34.0%31.7%30.2%30.0%22.7%21.2%16.8%2020 CBA CBA N=2015 2020 3 TGI402020.10 iResearch I 00 95 90 80 6070 N=1015 152 187 248 328 100 772 243 106 100 98 93 118 97 110 90 88 99 101 135 97 111 100 122 89 100 86 106 82 71 100 98 120 83 94 119KOL/V 82 81 111 110 101 93 122VR/AR 84 111 99 105 91 96 114CBA 50%95 90 80 KOL/V 6070 KOL 64.4%50.9%37.3%32.5%25.7%24.1%2020 CBA N=2015 2020 3 TGI412020.10 iResearch ICBA CBA CBA 60%00 95 CBA CBA CBA CBA 2020 CBA CBA 00 95 90 80 N=1015 152 187 248 328 415 337 110 116 92 90 96 102 112 105 92 96 100 101 112 111 97 90 97 102 104 103 99 98 95 101 106 105 95 94 98 102 116 106 95 89 92 10767.5%67.3%63.1%55.7%52.5%45.2%TGI N=2015 2020 3 422020.10 iResearch ICBA 3C 4 20 70.6%4S 8 1 5 50%25.9 31.3 3C 61.0%5 7 25%5 4.8 54.7%2500 432020.10 iResearch I N=222;N=918 N=463;2.N=891 2020 3 CBA 4 20 7 4S 38.9%10-20 23.4%20-30 30 15%36.3%CBA 70.6%4S 38.9%10-20 23.4%20-30 10.6%30-50 3.8%50 2020 CBA 36.3%13.1%70.6%4S 10.4%8.4%10 TGI:221)10-20 TGI:113)50 TGI:126)20-30 TGI:103)30-50 TGI:124)442020.10 iResearch I11.1%39.5%33.2%12.9%3.3%5 5-1 1-2 2-5 5 N=395 2020 3 CBA 8 66.1%1-2 12.2%3 33.2%1-2 16.2%2 15%51.4%44.1%66.1%12.2%1-2 3 2020 CBA 21.3%8.9%5.1%3 2020 CBA 29.5%11.1%30.1%35.2%23.5%7.1%150-300 300-500 500-800 800 2020 CBA/15.2%51.4%44.1%30.6%3.3%12.4%2020 CBA/452020.10 iResearch I N=203 2020 3 CBA 7 55%44%50%1-5 25%5 4.8 3.8 3.5 68.5%57.6%57.1%55.2%46.8%44.8%2020 CBA 2020 CBA 7.4%16.7%49.3%20.7%3.9%5 5-1 1-5 5-10 10 17404 35000 48258 38485 350002020 CBA 462020.10 iResearch I N=439 2020 3 CBA 3C 6 3C 5 87.2%51.5%1-2 61.3%49.4%/61%5 2 7 7554 87.2%61.3%49.4%23.7%18.2%/1 1 13.9%1-2 1 51.5%2-3 1 27.6%3 1 7.1%6.6%32.3%39.6%21.4%2000 2000-5000 5001-10000 10000 7448 7125 6650 6635 7554 6349 6962 6359 6737 72672020 CBA 2020 CBA 472020.10 iResearch I N=414 2020 3 CBA 50%25 00 90 95 50%10-50 12.1%50-100 25 80 84.1%64.5%44.0%21.5%16.9%7.0%5.3%2020 CBA 2020 CBA 71.5%65.9%54.1%50.0%21.5%16.4%10 10-50 50-100 38.2%49.8%12.1%25.9 80 29.1 6070 27.4 29 31.3 00 90 80 95 TOP3482020.10 iResearch I N=1318 2020 3 CBA 5 90%58.2%CBA 90 76.9%PC 38.9%58.2%90.4%39.4%38.0%34.1%31.9%30.5%TGI 150 125 123 122 TGI 110 TGI 114 114 1112020 CBA/2020 CBA 1773 90 1925 2575 2442 2020 CBA 2020 CBA 20.9%24.9%18.5%15.2%21.0%5 5-1 1-2 2-3 3 492020.10 iResearch I68.6%52.7%51.2%41.1%TGI80 112 125 126TGI00 13695 117 127TGI95 111 128TGI 133 133 1 N=2015 2 N=1000,2020 3 CBA 2020 CBA 2020 CBA IP 48.3%40.6%59.3%47.3%61.2%55.1%53.5%47.5%37.5%2020 CBA 2020 CBA 95 60%IP 47%40.6%50CBA 1CBA 2CBA 3CBA 4512020.10 iResearch ICBA CBA CBA CBA CBA 1 2 3 CBA 4 CBA 55%00 82%80 41%2 14%CBA 49%52%CBA 65%CBA 522020.10 iResearch ICBA CBA/1 2 3 4 CBA CBA 532020.10 iResearch ICBA CBA CBA CBA CBA N=697 2020 3 17%34%34%42%76%CBA 542020.10 iResearch ICBA CBA CBA CBA CBA CBA N=1015 2020 3 CBA 2020 CBA CBA 57.2%61.1%46.1%52.4%55 Keep Learning 400-026-2099 56
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