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2021 22021.8 iResearch I 93%50%25-39 20%-60%42.4%SMS312 3 44 52021.8 iResearch I 2021.8 iResearch I 16-59 2014-2020 2014-2019 12.4 12.1 13.0 12.4 10.9 10.5 7.2 7.1 7.1 7.1 7.1 7.1 5.2 5.0 5.9 5.3 3.8 3.3 2014 2015 2016 2017 2018 2019 9158391096907479019989729 89640894382014 2015 2016 2017 2018 2019 2020 16-59 62021.8 iResearch I 2021.8 iResearch I 2020 100 2020 GDP 54.5%2015-2020 8.4%8.1%7.5%7.0%7.1%7.7%40.8%39.6%39.9%39.7%38.6%37.8%50.8%52.4%52.7%53.3%54.3%54.5%2015 2016 2017 2018 2019 2020%2014-2019 29.5%28.3%27.7%27.0%26.1%25.1%29.9%29.3%28.8%28.1%27.6%27.5%40.6%42.4%43.5%44.9%46.3%47.4%2014 2015 2016 2017 2018 2019%72021.8 iResearch I 2021/IT/6400 4500 4000 4000 892021.8 iResearch I N=1896 2021 5 iiClick 51.3%48.7%2021 8.1%27.4%28.4%20.6%10.9%4.7%22-24 25-29 30-34 35-39 40-44 45-50 2021 1.5%16.1%70.4%12.0%2021 35.4%31.2%21.1%12.5%2021 25.3%10.4%63.0%2021 25-39 25-39 73.4%63%102021.8 iResearch I N=1896 2021 5 iiClick 2021 8.9%22.8%23.7%22.5%11.3%5.6%5.1%5000 5001-8000 8001-10000 10001-15000 15001-20000 20001-30000 30001 2021 2021 11578.6 68.3%8000 66.8%66.4%11578.6 112021.8 iResearch I N=1896 2021 5 iiClick 1000115000 14745.2 800110000 10568.8 50018000 9718.8 8772.2 2021 2.4%12.4%19.1%29.8%15.9%9.5%10.9%8.1%27.2%28.9%18.8%9.7%4.8%2.5%13.5%27.3%24.0%22.5%8.5%2.5%1.8%22.5%38.7%21.8%12.7%2.8%1.4%0.0%5000 5001-8000 8001-10000 10001-15000 15001-20000 20001-30000 30001 2021 13304.0 13000.0 12827.4 12130.5 12035.7 11962.7 11764.0 11605.3 11451.2 11274.3 11250.0 10837.2 10489.7 9670.9 9611.1/122021.8 iResearch I 32%95 95 22.4%90 N=1896 2021 5 iiClick 2021 54.2%52.7%49.6%44.3%44.0%37.1%36.8%35.1%34.4%32.0%29.8%27.6%26.6%22.5%22.4%22.0%21.9%12.3%95 TGI=12290 TGI=13095 TGI=120 TGI=/*100 TGI 132021.8 iResearch I 55.6%55.1%52.5%N=1896 2021 5 iiClick 2021 142021.8 iResearch I 20-60%42.4%43.4%6396.9 42.0%4441.0 42.2%41.3%4101.3 3630.3 N=1896 2021 5 iiClick 2021 7.0%41.2%38.3%10.6%2.9%20%20%-40%40%-60%60%-80%80%42.2%41.3%43.4%42.0%152021.8 iResearch I 85 90 95 3C N=1896 2021 5 iiClick 2021 43.3%40.0%31.1%30.6%28.2%25.5%25.4%21.4%20.5%19.6%17.5%17.1%14.8%14.2%8.0%/3C/90TGI=122 95 TGI=122 95TGI=1343C 95 TGI=113 85TGI=121 90TGI=148162021.8 iResearch I 3C 3C 3C 3C 80 95 95 95 3C 90 N=1896 2021 5 iiClick 51.4%41.5%36.6%33.2%31.5%29.7%27.4%26.5%24.6%23.8%19.0%13.4%12.6%12.6%2021 3C 80 TGI=11095 TGI=12390 TGI=11495 TGI=146172021.8 iResearch I 2021.8 iResearch I 3C N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 4.5%16.5%22.7%23.3%17.1%10.4%5.5%2000 2001-3000 3001-4000 4001-5000 5001-6000 6001-8000 8001 3 5 OPPO 30015000 33%5000 182021.8 iResearch I 2021.8 iResearch I 3C N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 4.7%14.3%16.5%14.5%14.7%9.3%8.3%7.6%10.1%4000 4001-5000 5001-6000 6001-7000 7001-8000 8001-9000 9001-10000 10001-12000 12001 5 8 50018000 10.1%12000 192021.8 iResearch I 2021.8 iResearch I SUV 80 70 95 SUV 70 SUV N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 41.6%34.9%33.5%32.5%29.8%26.5%22.3%22.3%18.8%18.0%18.0%17.8%17.6%30.6%28.8%14.0%10.3%4.7%4.3%2.6%2.4%0.8%SUV MPV70 TGI=15370 TGI=13495 TGI=13180 TGI=112202021.8 iResearch I 2021.8 iResearch I N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 5.5%19.0%24.1%29.7%15.8%5.5%10 10-15 15-20 20-30 30-50 50 20 30 20 30 21.3%30 212021.8 iResearch I 85 90 95 N=1896 2021 5 iiClick 2021 57.5%54.4%46.8%42.7%41.3%38.8%18.3%15.0%14.3%12.1%11.5%10.7%85 TGI=11090 TGI=10895TGI=12395 TGI=124222021.8 iResearch I 2021.8 iResearch I N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 9.3%12.1%13.7%14.5%12.6%11.4%8.4%4.7%4.2%2.5%2.3%4.4%500 501-1000 1001-2000 2001-3000 3001-4000 4001-5000 5001-6000 6001-7000 7001-8000 8001-9000 9001-10000 10001&SK-II 1 20003000 232021.8 iResearch I 2021.8 iResearch I 10-20 N=1896 2021 5 iiClick N=1896 2021 5 iiClick 2021 2021 65.6%51.3%50.6%28.2%21.3%14.0%12.3%3.5%6.9%9.7%20.9%23.1%21.8%8.5%5.6%1 1-3 3-5 5-10 10-20 20-50 50-100 100 242021.8 iResearch I 95 75 N=1896 2021 5 iiClick 2021/95 TGI=11395 TGI=12175 TGI=115252021.8 iResearch I 95 95 N=1896 2021 5 iiClick 2021 95 TGI=13395 TGI=110262021.8 iResearch I 1 95 1 3 95 1 3 95 95 1 2 3 N=1896 2021 5 iiClick 14.5%34.8%26.2%7.0%7.3%10.3%1 2 3 4 5 1 1 1 26.9%21.0%14.3%4.4%5.4%28.0%1 2 3 4 5 28.6%32.5%26.3%7.8%4.9%5000 5001-10000 10001-20000 20001-30000 30001 95 1 3 TGI=19295 1 3 TGI=14795 2 3 TGI=1522021 75.3%1 2 272021.8 iResearch I N=1896 2021 5 iiClick 2021 69.1%51.5%49.8%44.3%40.5%38.0%32.0%28292021.8 iResearch I 43%90 93%N=1896 2021 5 iiClick 2021+43%50%TGI=115 90 TGI=112302021.8 iResearch I N=1896 2021 5 iiClick 2021 93%92%90%89%88%81%312021.8 iResearch I 50%70 95 95 90 N=1896 2021 5 iiClick 2021 55%52%47%45%44%43%42%36%33%33%31%/70 TGI=12070TGI=11595 TGI=12090 TGI=11195 TGI=114322021.8 iResearch I 53%N=1896 2021 5 iiClick 2021 51.8%51.7%46.7%42.4%51.7%53.0%KTV 332021.8 iResearch I N=1896 2021 5 iiClick 2021 TOP351.9%50.5%49.0%62.9%59.6%50.6%56.9%56.2%54.2%9556.6%52.6%52.4%KTV 9053.6%52.5%52.1%85 55.6%50.0%47.7%80 KTV 75 70 KTV 95 85 80 90 75 70 342021.8 iResearch I N=1896 2021 5 iiClick 2021 50%49%48%46%44%44%43%41%40%352021.8 iResearch I 95 90 85 N=1896 2021 5 iiClick 2021 49.0%47.1%46.4%9548.2%46.6%46.1%9051.0%50.8%50.5%85 51.0%51.0%50.8%80 75 70 54.4%50.0%49.5%55.1%55.1%52.8%362021.8 iResearch I95/90 N=1896 2021 5 iiClick 2021 54.0%32.7%13.3%95 TGI=13090 TGI=11475 TGI=15070 TGI=118 90 95 75 70 37382021.8 iResearch I APP 2004 PC 2013 APP 2014 2018 2021 2004年2013 年2014年2015-2017 年2018年及以后 PC APP APP D 2 392021.8 iResearch I UserTracker 2020 7 APP 3157 59078 272602021 4 APP APP APP APP APP APP APP APP APP APP402021.8 iResearch I 2021 APP 412021.8 iResearch I 2021 24/IT/422021.8 iResearch I+()43 2002 3000 400-026-Contact Us 44
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