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20202 iResearch I 4132 2019 60%80 90 3 iResearch I 4 1 23 45 iResearch I iResearch I 0-14 0-14 2014 150 2018 2.35 2019 59.5%10 2019 1603 1638 1646 1696 1663 1701 1724 1521 1470 11.912.1 12.112.412.112.312.410.910.5-5-3-113579111302004006008001000120014001600180020002011 2012 2013 2014 2015 2016 2017 2018 2019 2011-2019 2011-2019 0-14 22,164 22,287 22,329 22,558 22,715 23,008 23,348 23,523 23,674 2011 2012 2013 2014 2015 2016 2017 2018 2019 0-146 iResearch I 2018 3000 2019 2019 2013-2019/13220.4 14491.4 15712.4 17110.7 18322.1 19853.1 21559.0 18487.5 19968.1 21392.4 23078.4 24445.0 26112.3 28063.0 10.6%10.6%11.0%11.2%11.4%11.2%11.7%10.8%10.7%11.1%11.4%11.6%11.4%5.0%6.0%7.0%8.0%9.0%10.0%11.0%12.0%05000100001500020000250003000035000400002013 2014 2015 2016 2017 2018 2019%7 iResearch I 53.5%2018 53.6%3-14 14.2%22.9%13.7%6 2018 8 iResearch I 8 92000 9 1 2 3 410 iResearch I 90 21 LED 2008 2018 1997-2007 21 1997 1999 2003 2018 2008-2013 2008 2014-2017 11 iResearch I 80 90 3-14 80 90 12 iResearch I iResearch I 1000 1000-3000 3000-8000 8000/21 AI 13 iResearch I&Ergobag 200-500 1500 100-500 800 PET Kocotree ergobag scout Beckmann14 iResearch I 15 iResearch I iResearch I61.2%60.4%22.0%20.7%16.8%18.9%2019 2025e%2019109.6 2025 400 20%2019-2025 2019&2025 109.6 161.2 216.1 269.5 321.1 365.4 402.1 47.1%34.1%24.7%19.2%13.8%10.0%-160.0%-110.0%-60.0%-10.0%40.0%0.0100.0200.0300.0400.0500.0600.0700.0800.0900.02019 2020e 2021e 2022e 2023e 2024e 2025e%16 iResearch I iResearch I38.2%48.9%61.8%51.1%2019 2025e%2024 200 2019 67.1 2024 200 2019-2025 2019&2025 67.1 97.8 130.4 161.8 193.6 220.5 242.7 45.7%33.4%24.1%19.6%13.9%10.1%-150.0%-100.0%-50.0%0.0%50.0%0.0100.0200.0300.0400.0500.0600.0700.02019 2020e 2021e 2022e 2023e 2024e 2025e%17 iResearch I 2019 24.1 18.4 2025 80 70 2019-2025 24.1 35.7 47.1 58.4 68.4 76.7 83.4 18.4 27.7 38.5 49.2 59.2 68.3 75.9 48.2%32.0%23.9%17.1%12.1%8.8%50.5%39.2%27.7%20.2%15.4%11.2%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%20.0%40.0%60.0%0.020.040.060.080.0100.0120.0140.0160.0180.0200.02019 2020e 2021e 2022e 2023e 2024e 2025e%18 iResearch I 1/3 10 5-10 5000-5 logo 2019 10 5 10 5000 5 19 iResearch I 2/3 3000 3000 2010 3000 2019 20 3000 4000 logo 2019 3000 2500-3000 1500-2500 2500-3000 1500-2500 1500 1500 6020 iResearch I iResearch I 3/3 3000 3000 35-40%2 10 50%CBNData 2019 3000 53.3%29.8%6.4%4.8%3.3%2.5%2 moll OnlineOffline CBNData 2016 10-2019 9 3000 1500 5 51.1%21 iResearch I iResearch I 100-500 1%70%Kocotree UnMe Tiger Family CBNData CBNData 2018 10-2019 9 TOP10 1 2 3 4 5 ESAER6 7 8 9 10 1 Kocotree2 3 UnMe4 Tiger Family5 6 UEK7 Beckmann8 9 UNIVERSITY OF OXFORD10 2018 10-2019 9 TOP1022 1 2 3 423 iResearch I 01 02 2020 2 0-12 100024 iResearch I N=1000 2020 2 iClick 80.9%96.7%77.7%/85.0%80.9%77.2%20000 25 iResearch I iResearch I 85.8%0.8%N=1000 2020 2 iClick N=992 2020 2 iClick 65.6%20.2%13.4%0.8%68.6%66.4%54.6%46.0%33.5%14.8%26 iResearch I iResearch I 65.5%15.6%15.0%3.9%80%N=1000 2020 2 iClick N=983 2020 2 iClick 85.2%83.7%82.4%71.7%68.7%27 iResearch I iResearch I 36.5%25.1%23.7%8.0%6.7%44.5%23.7%N=1000 2020 2 iClick N=764 2020 2 iClick 48.7%48.6%36.9%34.2%31.4%28 iResearch I N=990 2020 2 iClick 45%+40.8%37.9%45.3%46.2%43.4%42.6%29 iResearch I iResearch I2000-5000 2000-5000 72.5%2001-3000 26.3%3001-5000 44.2%2000-5000 5000 19.1%5000 N=404 2020 2 iClick N=581 2020 2 iClick 8.4%27.0%45.5%17.1%2.0%1001-2000 2001-3000 3001-5000 5001-7500 7500 8.3%26.3%44.2%17.2%4.0%1001-2000 2001-3000 3001-5000 5001-7500 7500 30 iResearch I N=375 2020 2 iClick 57.6%50%40-50%29.1%31.2%35.2%40.8%42.9%44.3%46.9%47.7%52.0%57.6%2 31 iResearch I N=581 2020 2 iClick 18.2%5-10%13.6%32 iResearch I iResearch I,70.8%,21.7%,3.8%,3.8%,67.0%,15.7%,11.9%,5.5%15.7%67.0%5.5%21.7%70.8%92.5%N=581 2020 2 iClick N=106 2020 2 iClick 33 iResearch I iResearch I201-500 201-500 80.2%201-500 13.1%500-1000 N=501 2020 2 iClick N=701 2020 2 iClick 10.2%77.8%11.6%0.4%101-200 201-500 501-1000 1000 6.4%80.2%13.1%0.3%101-200 201-500 501-1000 1000 34 iResearch I iResearch I20.0%18.5%10.3%10.0%9.7%8.4%4.3%3.1%3.0%2.3%TOP10 10%N=425 2020 2 iClick N=701 2020 2 iClick 66.6%65.2%42.8%39.8%37.9%36.0%34.8%30.1%27.3%26.1%TOP1035 iResearch I iResearch I 88.6%49.0%37.8%N=701 2020 2 iClick N=621 2020 2 iClick 77.5%11.3%11.1%0.1%49.0%37.8%8.5%4.7%36 iResearch I iResearch I201-500 501-1000 201-500 33.5%501-1000 49.2%201-500 21.8%501-1000 N=376 2020 2 iClick N=321 2020 2 iClick 8.0%55.3%33.5%3.2%200 201-500 501-1000 1001-2000 23.7%49.2%21.8%5.3%200 201-500 501-1000 1001-2000 37 iResearch I iResearch I 71.1%28.3%N=340 2020 2 iClick N=321 2020 2 iClick 71.2%48.5%46.5%37.4%34.1%32.1%28.5%27.9%27.1%25.3%UnMeDR MoonRockergobag TOP1028.3%16.5%10.9%10.6%8.1%5.6%5.3%3.7%2.5%2.2%MoonRockDR JanSport TOP1038 iResearch I iResearch I,43.4%,35.8%,13.6%,4.0%,3.3%,83.2%,10.9%,4.4%,1.6%94.1%13.6%N=321 2020 2 iClick N=302 2020 2 iClick 39 1 2 3 440 iResearch I 41 iResearch I B C+42 iResearch I Keep Learning 400-026-2099 43 iResearch I 44
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