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2021 2 iResearch I 1.-2.-1.-AdTracker-Sponsorship Value Creator-OneMedia 2.-2018 1-2021 3 3.-AdTracker 3 iResearch I 0102 2021 1-3 29.9%2020Q2 Q3 KOL KOL KOL 01 CHAPTER5 iResearch I iResearch I IT 2021 1 1 3 31 IT 2021.3.31 2020 2021 Q1 56 250%61092571 7280 8084124564.15 5.340.838.5311.3825.6254.8541.46 43.2778.93102.170.69 0.53 0.09 0.34 0.16 0.36 0.69 0.52 0.52 0.64 1.822011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2011-2021 2021 Q1 3.25 3.18 3.17minayo 3.04 2.08 1 1.25 1000 1.22 1.05 3.22 3.02 1.27 Manner 3.04 SECRE 3.03M Stand 1 1.15 20 1.13 1 1.056 iResearch I Q1 29.9%2 AdTracker AdTracker-2019 1-2021 3 20.35 14.07 18.29 9.0 5.9 5.4 6.6 9.5 10.6 10.4 9.5 8.4 7.3 6.2 6.8 7.0 3.6 3.4 3.6 6.5 7.2 7.5 8.5 7.9 6.7 6.5 5.3 6.9 6.5 4.9 0123456789101112132019.012019.022019.032019.042019.052019.062019.072019.082019.092019.102019.112019.122020.012020.022020.032020.042020.052020.062020.072020.082020.092020.102020.112020.122021.012021.022021.037 iResearch I AdTracker AdTracker-2020 1-2021 3 2-4 5 9 1 3.723.673.941.661.490123452020.012020.022020.032020.042020.052020.062020.072020.082020.092020.102020.112020.122021.012021.022021.03 AdTracker-2020 1-2021 3 5-10 8 iResearch I28.2%15.7%14.0%10.5%8.0%6.8%3.9%3.8%3.5%2.2%1.8%1.1%0.5%0.0%2019 1-3%TOP1 TOP1 2020 2021 2019 AdTracker AdTracker AdTracker-2019-2021 Q1 TOP10 30.0%19.1%16.3%10.0%7.8%4.6%4.5%3.0%1.8%1.6%2020 1-3%27.7%17.4%10.3%9.5%9.4%8.9%5.2%3.3%2.8%2.5%2021 1-3%9 iResearch I TOP15 7 2021Q1 TOP15 7 2019 2 TOP2 AdTracker TOP AdTracker-2019-2021 Q1 TOP15 11.758.557.675.134.953.322.762.442.042.041.751.701.661.501.43 2020 1-3 15.4313.459.127.276.315.515.164.994.713.373.243.223.152.862.39 2019 1-3 24.549.649.024.273.873.683.373.263.202.642.472.342.171.831.79 2021 1-3 10 iResearch I TOP TOP2TOP15 TOP2 5-7 24 AdTracker 10.928.353.953.873.663.373.263.202.942.642.562.47 2.46 2.442.32155.0%71.0%326.1%-21.8%79.6%-56.0%583.7%551.5%19.5%29.6%115.6%2474.0%159.1%33.0%231.8%2021 1-3%AdTracker-2021 1-3 TOP15 11 iResearch I46.9%13.2%11.1%7.1%7.1%5.2%5.2%4.2%/2020 1-3%AdTracker/TOP1/2020 2021 Q1 2019 2020 AdTracker-2019-2021 Q1 TOP9 46.5%15.5%14.0%13.5%7.1%4.7%1.4%1.4%/2019 1-3%53.0%16.8%9.7%7.9%5.0%4.8%1.5%1.2%/2021 1-3%12 iResearch I 2/3 TOP15 10 TOP10 TOP1015 2020 2019 AdTracker TOP AdTracker-2019-2021 Q1 TOP15 7.035.504.103.583.482.912.442.272.171.711.321.100.650.620.60 voss 2020 1-3 11.649.346.273.453.213.182.882.641.931.721.441.150.940.870.68 MAYORA 2019 1-3 7.506.025.253.973.212.962.422.202.111.490.720.690.450.370.32 2021 1-3 13 iResearch I TOP 2021 TOP15 TOP15 TOP2 85 66 20 AdTracker 6.025.254.103.963.212.842.602.202.02 2.001.490.770.72 0.690.4546.8%-25.3%36.2%14.1%-7.8%28.0%79.6%1490.3%-17.1%-31.4%8462.0%-12.9%6585.2%267.8%2021 1-3%AdTracker-2021 1-3 TOP1514 iResearch I TOP1 AdTracker AdTracker-2019-2021 Q1 TOP5 83.9%2021Q1 191.1%2019 270.6%TOP1 44.4%29.0%14.0%6.8%5.8%2020 1-3%50.6%20.5%20.5%4.8%3.1%2019 1-3%)49.3%34.6%13.2%2.8%0.1%2021 1-3%71.1%73.4%83.9%15 iResearch I8.424.703.173.172.782.382.361.521.060.970.850.450.350.340.34 2021 1-3 2021 Q1 TOP15 10 9 TOP2-4 3 TOP1 AdTracker TOP AdTracker-2019-2021 Q1 TOP15 6.801.671.491.301.291.211.090.990.960.660.600.460.380.290.18 LVMH 2020 1-3 5.792.941.661.551.531.291.171.090.880.780.780.560.380.310.30 LVMH 2019 1-3 02 CHAPTER17 iResearch I 2021 Q1 KOL KOL slogan KOL 2.1 19 iResearch I AdTracker AdTracker-2021 Q1 TOP5 48.9 43.6 4.5 2.4 1.8 32.6%29.9%84.5%68.9%49.8%IT%22.3 13.9 2.7 1.5 1.2-4.8%-17.5%271.3%425.5%151.9%IT%20.0 13.0 1.0 1.0 0.3 140.4%22.5%526.7%37.0%-44.6%IT%|TOP5|TOP5|TOP5 20 iResearch I AdTracker AdTracker-2021 Q1 91.83 9.40 2.75 0.21 0.21 35.4%34.8%475.9%-83.7%-71.1%35.87 4.70 1.61 0.25 0.03-2.2%17.2%220.8%98.3%-95.7%31.25 2.75 1.29 0.37 0.09 77.5%51.2%126.3%29.3%-72.2%|TOP5|TOP5|TOP5 21 iResearch I 2021 Q1 BATJ/AdTracker AdTracker-2019Q1-2021Q1 AdTracker-2019Q1-2021 Q1 4996259433023354001892262722019Q1 2020Q1 2021Q1 3.904.936.821.342.422.491.001.723.432019Q1 2020Q1 2021Q1 22 iResearch I slogan1 2 AdTracker AdTracker-2020.1-2021.3-23 iResearch I AdTracker AdTracker-2020.1-2021.3-24 iResearch I 1 2 3 AdTracker 2 AdTracker-2020.1-2021.3-TNO PLA 2.2 26 iResearch I iResearch I 40.8%4.4 30.9%Sponsorship Value Creator 25%50%25%50%Sponsorship Value Creator 19.6%21.8%18.7%8.4%3.1%27.1%17.5%22.0%6.7%4.1%30.9%15.5%11.2%6.7%6.7%2018 2019 2020SVC-2018-2020 TOP5 SVC-2020 32.5%28.3%31.2%31.0%36.4%40.8%20192020+4.4 27 iResearch I38325533 2020Q2 Q3 5 585169147 79751 2 3 4 5 6 7 8 9 10 11 12 2020 SVC-2019 1-2021 2 714111231213016916107 9379 95611311731 2 3 4 5 6 7 8 9 10 11 12 2019 731 2 3 4 5 6 7 8 9 10 11 12 2021 186121814101122520117133193624422038211016 2 3064182821 Sponsorship Value Creator Q2 Q3 2019 2020 Q2 Q3 5 7 3 7 5 4 3 3 50%28 iResearch I 2020 134 97 72.9%2019 2020 2020 Sponsorship Value Creator SVC-2019&2020 TOP7|47 4727 2671611131112 98562019 2020/32342023713665976432019 2020/29 iResearch ITOP 2020 Sponsorship Value Creator SVC-2020 4 8 10 7 12 Myfoodie 5 11 RIO blueriver Myfoodie 5 11 2020 5 13 ffit8/4 8 4 14 4 7 4 12 superX 30 iResearch I,TOP10 7 Sponsorship Value Creator SVC-2019&2020 TOP10+5+6+3+1+1ffit8+1341410351124 4926201811 1197 7 7 7 2019 2020 31 iResearch I/0%10%20%30%40%50%60%70%80%60 70 80 90 100 110 120 130:,100 100 Sponsorship Value Creator SVC-2020 TOP10 2020 76.9%23.1%2020|2.3 KOL 33 iResearch IKOL KOL KOL KOL OneMedia KOL KOL KOL CP/OneMedia 4.0%4.0%4.0%5.0%5.0%7.0%10.0%16.0%21.0%22.0%/CP/%OneMedia-2021 2 TOP100 KOL 20.2%10.0%18.0%22.6%29.2%41 36-40 31-35 25-30 24%45.6%54.4%OneMedia-2021 2 34 iResearch I KOL KOL X KOL X KOLB X KOL X KOL:2021 KOL 1 35 iResearch I KOL KOL KOL KOL/X KOL 2021 KOL 2 X KOL X KOLB X KOL 36 iResearch I KOL KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia 4.OneMedia OneMedia-2021 2 KOL TOP10-KOL TA%1Lookocherry.88.92 0.94%2 88.61 3.21%3?88.43 1.33%4 Austin 88.19 5.11%5 88.14 1.62%6 87.95 1.61%7 87.7 3.19%8 87.67 1.41%9 6 10:30 87.66 2.45%10 87.63 2.30%OneMedia-2021 2 KOL TOP10-OneMedia-2021 2 KOL TOP10-KOL TA%1Lookocherry.87.73 0.826%2 87.61 2.978%3 87.34 1.533%4 Austin 87.17 4.805%5 87.11 2.419%6 87.06 0.976%7 _Babe 86.84 2.817%8 MEIYANG 86.84 1.514%9 86.77 1.331%10 PanYR 86.66 0.959%KOL TA%1Lookocherry.85.52 0.631%2 85.28 0.804%3 84.77 1.61%4 84.67 1.861%5 0110 84.53 4.987%6 84.47 0.722%7 Ashlee 84.38 1.499%8 84.38 0.743%9 84.34 2.083%10 real 84.33 1.339%37 iResearch I KOL KOL KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia 4.OneMedia OneMedia-2021 2 KOL TOP10-KOL TA%1 87.94 1.75%2 87.09 0.27%3 86.96 0.99%4 86.85 0.23%5 86.76 1.55%6 86.69 1.88%7 86.5 0.98%8 86.28 1.00%9 86.18 1.45%10 85.96 0.17%OneMedia-2021 2 KOL TOP10-OneMedia-2021 2 KOL TOP10-KOL TA%1 86.23 1.421%2 86.07 0.832%3 85.88 0.21%4 85.79 1.361%5 85.68 1.538%6 85.52 0.173%7 85.32 0.841%8 it 85.14 0.298%9 85.13 0.783%10 85.08 0.412%KOL TA%1 84.58 0.74%2-84.53 0.367%3?84.44 0.282%4 84.39 1.155%5 84.28 0.689%6 84.09 0.169%7 83.96 0.965%8 83.93 0.253%9 83.89 0.162%10 83.74 0.526%38 iResearch I KOL KOL KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia 4.OneMedia OneMedia-2021 2 KOL TOP10-KOL TA%1 85.24 0.35%2 85.13 0.64%3 84.74 0.14%4 84.44 0.23%5 84.33 0.15%6 84.29 0.47%7 84.19 0.22%8 84.19 0.13%9 BB 84.06 0.22%10 Aurora 84.02 0.31%OneMedia-2021 2 KOL TOP10-OneMedia-2021 2 KOL TOP10-KOL TA%1 85.91 0.092%2 84.87 0.387%3 84.85 0.767%4 84.79 0.189%5 84.73 0.15%6 84.73 0.29%7 84.72 0.163%8 Famiglistimo 84.70 0.137%9 84.60 0.226%10 84.55 0.248%KOL TA%1 86.94 0.143%2 85.38 0.291%3 84.61 0.079%4 84.34 0.079%5 84.23 0.04%6 84.11 0.172%7 83.64 0.081%8 83.51 0.137%9 83.47 0.03%10 GAGA 83.45 0.031%39 iResearch I KOL KOL 1.TGI TA KOL 0 100 KOL 2.TA KOL/TA*100%3.OneMedia 4.OneMedia OneMedia-2021 2 KOL TOP10-KOL TA%1 viya 86.76 10.57%2 Austin 86.49 9.44%3 85.73 1.04%4 85.58 1.18%5 _Cherie 85.56 4.64%6 85.41 0.92%7 85.1 0.89%8 84.81 0.75%9 84.8 1.28%10 84.77 0.68%OneMedia-2021 2 KOL TOP10-OneMedia-2021 2 KOL TOP10-KOL TA%1 viya 86.26 10.599%2 Austin 86.02 9.818%3 85.40 1.026%4 _Cherie 84.98 4.393%5 84.85 1.182%6 84.77 0.915%7 84.54 1.923%8 84.50 0.736%9 84.30 1.291%10 eve 83.97 0.786%KOL TA%1 viya 84.80 7.132%2 83.36 0.774%3 83.32 0.621%4 83.29 0.646%5 Austin 82.88 6.394%6 82.55 0.862%7 82.40 1.198%8 baby 82.05 0.56%9 Cheney 81.95 0.537%10 81.89 0.272%03 CHAPTER41 iResearch I 1 2 B 1 2 N 1 2 1 IP B IP 1 N 2 1 2 42 iResearch I X B B 1 IP 2 IP IP BML BML UP 3 IP B IP TVC 1 TVC 2 3 Call B 2020.7-9 1.OneMedia 2.OneMedia-2020 7-9 2020 7-8 B BML x 2233 UP 2020 7 25 BML live x 2233 x 2233 x2233 BML|IP TVC|BML UP call IP B|10.5%11.1%14.9%39.0%39.9%45.4%19.7%22.2%16.9%7 8 9 17-18-24 25-30 31-35 36-40 41+B B 43 iResearch I X 2021 N 1 IP 2 3 1 N IP 2 B X 2021-B B B 100+44 iResearch I X 1 2 3 1 2 2021 TA 45 IPO 46 2002 3000 400-026-Contact Us 47
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