资源描述
2020 2 UGC PUGC PGC+2020.9 iResearch I3+2020 1.3+PGC+2020.9 iResearch I41 2 3 5 2020.9 iResearch I C 8848 易趣网、1.0 1997-20022.0 2003-2008 eBay 4.0 2016-6 2018 2020 3.0 2009-2015 2015 PC 6 2016-2017 TV+2018 2019 2016-2017 2018 2019-APP APP 618 CEO TV 10+2020.9 iResearch I7 1/5 150.4 160.7 120.1 412.3 183.1 143.3 333.2 522.6 226.4 312.2 1200.1 1502.9 77.4 530.4 397.2 347.2 102.7 2015(/)2019(/)2018(/)2016(/)2017(/)6.76.97.17.37.57.78.08.38.59.02016.6 2015.6 2015.12 2020.3 2016.12 2017.6 2017.12 2018.6 2018.12 2019.62.9%3.0%2.8%2.7%2.7%3.9%3.8%2.4%5.9%21790026100029160031630034810005101520050,000100,000150,000200,000250,000300,000350,0002017 201511.7%19.8%20168.5%201810.1%20192015-2019 2015 6-2020 3%2015-2019%=/2020.9 iResearch I 2020.9 iResearch I CNNIC 8 2/5 CNNIC 45 2020 3 2.65 29.3%2020 3 29.3%23.5%28.7%22.9%16.6%CNNIC,2020.9 iResearch I 2020.9 iResearch I 9 3/5 3443142209 39676559822020.3 2016.12 2017.12 2018.125940364798 64764773252018.6 2020.3 2018.12 2019.6 2018 6-2020 3 2016 12-2020 3 2016/CNNIC,2020.9 iResearch I 2020.9 iResearch I10 4/5 48.4%47.0%46.4%43.8%38.6%35.4%34.0%2020 N=1999 2020 4 Click 52.8%51.7%29.7%36.3%35.2%36.3%30.8%2020 N=90 2020 5 CMO 2020.9 iResearch I 2020.9 iResearch I11 5/5 60%26.4%36.3%51.7%23.1%34.1%31.9%19.8%2020 2184.52884.93762.74965.26464.37932.49832.112031.441.3%201723.9%201630.4%2015 201832.1%32.0%22.4%30.2%201922.7%2020e 2021e 2022e%2015-2022 1.2.2019 N=90 2020 5 CMO 2020.9 iResearch I 2020.9 iResearch I12/PGC PUGC app/PGC/2020.9 iResearch I13 2020.9 iResearch I/KOL/MCN 141 2 3 15 1/3+C2M+2020.9 iResearch I16 2/3/2020.9 iResearch I17 3/3 90 00 2020.9 iResearch I18 1/4 2020.9 iResearch I19 2/4,2020.9 iResearch I20 3/4 2020 15/2020 2020-2022 2020-2022 2020-2022 2020-2022 2020-2022 2020 5 11 6 8 6 24 7 1 7 15 2020.9 iResearch I 2020.9 iResearch I 21 4/4 25-35+5G AR 5G 2020.9 iResearch I 22123 23 UGC PGC PUGC-2020.9 iResearch I 24+PGC UGC+UGC 2016 2019 Hey 2020 15 50 30 2020 8 90+%50+%2 3/2020 40%GMV 48.7%2020 2%1%/+2020.9 iResearch I25 10000 1000 200 30 B2K2C 25 10 20 45 B C KKOC KOC KOC KOC B2K2C 2020 KOC B2K2C B2K2C 2020.9 iResearch I26 KOL+55%45%-2018201920202016 2020-,70*2020 10+2020.9 iResearch I27 V ZEALER P40&P40 Pro2020 4 8 340 GMV V/V 2020.9 iResearch I28 1.0 2.0 2020 500 SKU 35 3 3-6 2020 5 2020.9 iResearch I29 App 2020.9 iResearch I30 2020.9 iResearch I31 PGC 2020.9 iResearch I 30 10 67 32 Keep Learning 400-026-2099 33
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