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2021 2 1 2 3 4 532021.5 iResearch I 2021.5 iResearch I 2020 39.2 GDP 2020 38.6%22.627.231.335.839.2 30.3%32.7%34.0%36.3%38.6%2016 2017 2018 2019 20202016-2020 GDP%6.2%6.5%7.3%8.2%8.9%16.8%17.2%18.3%19.5%21.0%29.6%32.6%35.9%37.8%40.7%2016 2017 2018 2019 20202016-2020%42021.5 iResearch I 2021.5 iResearch I iProspect 2021:2020 10 2020 CMO 61%58%57%57%2020 53.9%50.6%46.2%46.2%39.6%2020 52021.5 iResearch I 2003 POS ERP WMS DMP CRM CDP 1990 1991 2002 2003 2015 2016 2003 C2C B2C B2B POS ERP WMSCRM RDWDMP CDP2005 POS ERP WMS POS ERP WMS CRM RDW DMP CDP 62021.5 iResearch I 2021.5 iResearch I 2020 39.2 3.9%30%2020 22.3%14.5%10.8%2020 31.634.737.840.839.25.2 7.2 9.0 10.6 11.8 16.5%20.7%23.8%26.1%30.0%10.2%10.0%8.8%8.0%-3.9%2016 2017 2018 2019 20202016-2020()%3.4%4.9%5.5%6.2%6.3%6.7%7.6%10.8%14.5%22.3%2020 TOP1072021.5 iResearch I 82021.5 iResearch I CLV 92021.5 iResearch I 6 Growing IO GrowingIO OversightHindsight Fullsight Insight Foresight Mindsight Level 0Level 1Level 2Level 3Level 4Level 5 10 1 2 3 4 5112021.5 iResearch I CNNIC 2016-2020 2020 9.89 70.4%9.86 70.2%CNNIC 7.37.78.38.59.97.0 7.5 8.2 8.5 9.9 53.2%55.8%59.6%61.2%70.4%50.6%54.4%58.8%60.6%70.2%2016 2017 2018 2019 20202016-2020%122021.5 iResearch I 2021.5 iResearch I Wind,2019-2020 5.2%5.0%5.2%6.1%7.0%2.6%2.7%3.0%3.7%4.3%2015 2016 2017 2018 20192015-2019%1.7%22.4%72.4%81.0%93.1%96.6%/132021.5 iResearch I 2021.5 iResearch I IT 42.6%IT 41.2%11.8%IT IT GrowingIO 2018 142021.5 iResearch I 1.1%8.8%39.6%35.2%15.4%1 2 3 4 5 2020 15 1 2 3 4 5162021.5 iResearch I 172021.5 iResearch I 2021.5 iResearch I CLV GMV CLV CLV 2020 GMV100.0%62.5%62.5%50.0%37.5%37.5%12.5%2020 CLV 182021.5 iResearch I CLV GMV CLV CLV CLV CLV GMV=/1.0 2.0 3.0/CLV/=192021.5 iResearch I&CDP CMPCRM/SCRM&C2M DMP CEM 202021.5 iResearch I 2021.5 iResearch I 2020 CMO 2020 CMO 60.4%52.8%51.7%50.6%45.1%59.3%57.1%50.6%50.6%46.2%45.1%37.4%24.2%2020 2020 212021.5 iResearch I 1 2 3 IT IT 222021.5 iResearch I CDP DMP Martech/CDP/DMP/CDP/DMP&+(SaaS)23 1 2 3 4 5242021.5 iResearch IGrowingIO GrowingIO GrowingIO GrowingIO GrowingIO 201520162017201820192020 GrowingIO Greylock NEA GrowingIO V1.0 Greylock NEA 2000 A GrowingIO V2.0 GrowingIO GrowingIO V3.0 NEA GreylockB 4 GrowingIO 1000 GrowingIO GrowingIO GrowingIO CDP IML 2021252021.5 iResearch IGrowingIO GrowingIO&CRM GrowingIO RFM AI AI GrowingIO 262021.5 iResearch IGrowingIO APPWebH5/(S)CRM CDP Data Processing Data OperationID Mapping CLV CLV ROI GrowingIO 272021.5 iResearch IGrowingIO GrowingIO Level 0Level 1Level 2Level 3Level 4Level 5282021.5 iResearch ILevel 1 2 10W 50W 2/3 GrowingIO 1.2.3.KOC GrowingIO KOC ROI 292021.5 iResearch I 14 ID Level 2 GrowingIO POS APP CRM/Id Id mapping-/KOC POS SQL 6.KOC 5.3.1.2.4.302021.5 iResearch ILevel 3 Top GrowingIO-CLV GrowingIO-180 M6 M5 M18 M15 M21 M3 M17 M20 M15-M10 M9 M7 M2 M4 312021.5 iResearch ILevel 4 GrowingIO 1.APP 2.+3.GrowingIO GMV GMV+ROI 200%+60%+4%+GMV 500%+GMV 70%+AB POC 16%2 322021.5 iResearch ILevel 5 GrowingIO GrowingIO Quick win GrowingIO 60 30%M GDM-.CRM O S 5 VIP A B C F-score K-means 1 2AB 33 1 2 3 4 5342021.5 iResearch I 2021.5 iResearch I DTC DTC DTC DTC DTC DTC 1.0 2.0 3.0 1 2 DTC DTC 352021.5 iResearch I 36 IPO 37 2002 3000 400-026-Contact Us 38
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