2023523_艾瑞咨询_2023手机服务消费洞察报告（27页）.pdf

20232023.5 iResearch Inc.2 SMS3 01 02 03 4 1 2 35 2021-2023 2018-2020 2015-2017 2010 2014 2000 2009 2G 3G 2010 2013 LG 4G O2O 2016 2017 2017 5G 2018 OPPO OPPO Care+2020 MiCare VIVO 2020 2020/2022+6 1+1 2 2019 25%2022 32%2021 40%2022 44%7 O2O+8 1 2 39 N=2126 2022 6-21%24%26%17%18-25 26-30 31-35 36-40 28%30%21%21%44%40%+4%,52%,48%26-35 2022 202110 63%52%50%46%35%29%15%44%4%N=2126 2022 6-44%2021 4%11 N=2126 2022 6-36%32%29%20%16%15%15%14%10%25%/12 46%36%36%33%28%26%26%25%24%14%6%N=2126 2022 6-63%46%22%53%30%18%13 2022 5/33 31 32 28 24 32/14 1 2 315 30 180 30 16 00 N=2126 2022 6-56%54%53%48%47%42%39%38%29%27%72%60%59%58%57%50%47%43%42%42%30 30 00-75%90-72%80-68%17 45%N=2126 2022 6-.3%8%34%38%13%3%1 211 11 23 15 23 Q1,GMV 60%30 2000/30 18 N=2126 2022 6-3C 3C 10%00 3C 10%11%8%8%00 90 80 22 100%22 11 3C 13 3C 19 7 30 30 N=2126 2022 6-88%81%77%73%71%7 3030 30 30 20 180 N=2126 2022 6-79%79%78%78%53%180 25%-35%iPhone11 P40 4,799-6,099 4,188-4,988 1,499 1,369 25%-31%27%-33%21 22 30%75%1635 70%24K 100 10 22 618 11.11 69 85%22 78%N=2126 2022 6-78%22 100%4k+22 20 3C 30 10 23 75%75%28%15%11%8%4%10%25%100100-199 200-299 300-399 400-499 500 178/75%OPPO Care+MiCare A+N=2126 2022 6-24 N=2126 2022 6-1 2 3 89%25 2002 3000 400-026-Contact Us 26