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2023.1 iResearch Inc.2/24 35 SMS/3 01 3 02 3 IClick 03 iClick 2022.11 N=1504 18-44/4 TOP 2017 1 2017/.5 1 2 3 4 56 2018-2022 8%25%CAGR 2024 132 618/GMV 76%/303%/22%2022 Q3 app 74 8 18-29 70%+IP 7 3 1.6+7.2+7.0+8 2021 4 2,514 2,619 2,992 3,400 4,026 4,517 14.0%10.0%13.0%10.0%14.0%12.2%-900.0%-700.0%-500.0%-300.0%-100.0%100.0%-1,000 2,000 3,000 4,000 5,000 6,0002017 2018 2019 2020 2021 2022e%.2017-2021 9 20%39%2022 10 22+9+2+16%18%39%15%15%13%10 KOC KOL 11 CPD Web3.0 IP/12 IP 13 1 2 3 4 514+90 24 35 62%4.2 5.4 5.2 1-3 67%64%62%Top3 90%83%(/360(/(/(/(/(/15 90 25-34 6 N=1504 2022 12-24,27.8%25-34,42.7%35-44,29.4%38.1%61.9%29%60%6000 6001-15000 15000 29.1%60.2%10.7%10.6%40.1%20.0%21.2%8.1%&%16 24/35 N=1504 2022 12-17 4-5 37.7%65.2%65.7%66.0%68.5%74.4%81.0%85.0%/%62.7%65.5%68.4%71.0%72.6%88.1%89.1%61.9%65.7%68.7%69.4%77.2%78.1%4.2 5.4 5.2 N=1504 2022 12-18 13.4%26.1%15.3%6.3%2.0%2 1 4-6 1-3 1-3 122 34.4%33.0%14.9%3.9%0.9%2 1 4-6 1-3 1-3 104 23.0%22.2%16.7%10.7%1.2%2 1 4-6 1-3 1-3 63+/N=1504 2022 12-19 6 62.3%55.1%31.3%21.7%N=1504 2022 12-20 80.3%74.3%74.1%54.2%76.4%77.5%N=1504 2022 12-21/TOP1 64.1%68.4%64.1%TOP2/60.6%68.4%62.4%TOP3 59.2%/60.2%61.8%TOP4 59.1%57.3%/54.2%TOP5 50.3%48.8%51.3%TOP6 46.3%43.6%49.2%N=1504 2022 12-22 1-3 21.9%18.7%28.4%21.3%17.9%18.5%37.6%39.1%33.6%9.6%14.8%10.7%9.7%9.4%8.8%1(%)(%)1-3(%)4(%)(%)1.5 1.6 1.5 1.9 N=1504 2022 12-23 62%58%48%46%67%64%62%55%52%62%N=1504 2022 12-24 25 84.7%67.7%51.8%51.8%35.9%/APP%N=1504 2022 12-26 1 2 3 4 527 78.3%65.6%54.0%40.1%39.8%23.9%18.1%/%8 KOL KOC/N=1504 2022 12-28 34.7%36.5%40.6%47.9%50.1%61.5%62.0%69.2%/%N=1504 2022 12-29 30 9 SEO AI,37.0%,57.0%/,5.6%,0.5%N=1504 2022 12-31 89%/2021 9.2 7 AI AI IP MCNKOC/KOL N=1504 2022 12-,36.2%,53.3%/,9.7%,0.8%32 AIGC 68.1%51.9%53.4%43.2%77.5%83.1%AI 2022 AI web3 2021 618 Al 618 1.4 IP,Urban Decay UDPUB Web3 Web3 6 N=1504 2022 12-33 1 2 3 4 534/./35 2023.1 iResearch I+KOL KOC IP/36/37/2022 Q3 app 74 8 38/+76.1%55.4%N=1504 2022 12-39/68.1%63.1%60.3%/65.3%60.1%57.1%63.5%59.4%55.1%57.1%59.5%53.3%50.5%53.4%51.1%41.2%48.1%47.3%44.2%40.3%47.2%/)41.2%41.3%41.9%44.1%34.3%34.2%12.8%15.1%20.4%top1 N=1504 2022 12-40/41 1 2 3 4 542+Always APP 2022+AIGC 500+30+25W+30W+20W+90W+35W+45W+10W+39W+30W+40W+IP AI/CPC/oCPX/eCPM CID AI-T+15 T T+30+376%(T+15 vs.T)+287%(T+15 vs.T)feeds&+944%z+376%+287%Solo Impact 520 43-Solo 2022/2/25 2022/2/26 2022/2/27 2022/2/28 2022/3/1 2022/3/2 2022/3/3 2022/3/4 2022/3/5 2022/3/6 2022/3/7 2022/3/8 2022/3/9 2022/3/10 2022/3/11 2022/3/12 6+Campaign 2022.2.25 2022.3.5 2022.3.1044-IP/banner/IP 1.18 476 3.2 17+&45 Web3.0-IP IP 123446-Mob+PC Mob MobPC+/x1.5 47-+TCV*点击视频可播放ROI0.8-2 10CPUV5-7 sku+48 UGC KOC/KOL KOC 49 KOL KOL KOC 50 UP B UP UP B 51 UP UP UP Aimee 60 B 68 UP UP UP B UP 52/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 53 2002 3000 400-026-Contact Us 54
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