资源描述
2024 BA IP TMI 2024 2024 1ZCXwPrMtQpOrPpMqNsNnM7N8Q7NtRqQnPnRkPpPqNiNmNnMbRrRzRxNtPtMwMoOrR 3,777 18-54 10+2022 1 1-2023 12 31 NBA 研究说明3指标解释 2 2/Target Group Index()TGI100 TGI100 4 TGI/PFo4zqwYlGvhl8nYRrF7UJKvZxvDHl7CnYBIQwX/6MNl9S6T9RIO965rcmq0 x5mV 核心发现 72 35%78%70%TGI 125 NBA TGI 177 75%61%13.95 238%47%NBA 60%55%NBA IP 40%2.6 34%96%5 2019 2.95 2025 5 9.2%目 录 07 16 28 7212023体育行业呈现持续增长势头，产业总产值和体育赛事规模稳步增长 2019 2.95 2021 2021 2025 2025 5 2019-2025 9.2%2023 200 2025 400 2021 2025 IP 8 2025 5 252 186 219 160 214 303 398 3%-26%18%-27%34%41%31%-200.00%-150.00%-100.00%-50.00%0.00%50.00%-50 100 150 200 250 300 350 400 450 2.95 5 9.2%2.1 3.7 5.0 BA 2023 2022 2023 2023 9 1 2 3 102021(2021 2025)2022 2022 2023 2021 2022 8.7%2022 21%/2021 5 2%2.8 800 2022 2023 16 2021 2022 11+8.7%+21%2022 2021 2022 2021 128K 5.1.4 35%72 35%3.4 39%60%3,695 39%72min 3.4 个 39%3,695 39%TMI X 60%13 CUBA2023 24 72022-52019 18 4 2023 22 35 342022 21 22 272019 17 14 17 2022+238%+47%13.95+7%14 Global Data CTR TMI X TMI X UGC UGC KOL 15 IP 4A Agency 2 24 40 18%24-40 63%37%9%32%42%16%18-23 24-30 31-40 40 29%26%19%27%22Q1 22Q2 22Q3 22Q4 23Q1 23Q2 23Q3 23Q4 9%51%40%31%51%18%TMI X+51%2023 vs 2022 17 53%45%46%21%20%41%18%23%20%KOL/70%63%50%37%TMI X NBA NBL 18 48%78%70%56%47%49%22%20%42%18%24%21%59%49%46%23%19%45%18%23%19%KOL/30%22%48%TMI X 19 NBA NBA CBA F1 ATP ATP 2024 ATP LPGA/LPGA NBA/TMI X 20 96%96%96%46%44%42%38%32%!47 TMI X 21 100%13%TMI X 2281%64%26%19%14%91%/63%TMI X TGI Target Group Index()TGI 61%41%40%38%21%75%/53%50%39%/23 TGI108 TGI111136 TGI TGI=212#NBA#1171472022 2023+25%2022 vs 2023 2023 25%2023 NBA 2023/480w+9800w+1300+1300w+12+1800+NBA1400w+10+7400+24 2023 6 6 TMI X TGI Target Group Index()TGI-20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,0001 2 3 4 5 6 7 8 9 10 2023 188 158 153 145 139 139/11924-30 114 194 135 1w TGI TGI 60%25 KOL 13018-23 300 136 106 111 TMI X TGI Target Group Index()TGI 12%88%21 21&120 106 KOL/TGI 263 NBA CBA F1 ATP ATP 2024 ATP LPGA/LPGA 28 NBA NBA NBA/奥运会：全民关注的体育盛宴NBA：庞大粉丝基础的篮球文化代表小众运动赛事：独特文化属性与高增长潜力 TMI X TMI X 30/奥运会赛事特征 NBA CBA F1 ATP ATP 2024 ATP LPGA/LPGA 2024 IP 2421393144353621362120 20 2024 2024 62%65%62%2024 65%2021 TMI X 20 2016 2024 312022 2004 2006 2008 2010 2012 2014 2016 2018 2022 24-40 24 40 60%40%10%31%42%17%18-23 24-30 31-40 40 31%26%20%24%18%30%52%15%17%33%35%3 3-5 5-1 1 37%12%50%TMI X TGI Target Group Index()TGI TGI 104 32 79%75%6 58%79%75%60%58%31%-TMI X UGC!33/69%65%62%60%52%40%/TMI X UGC 34 67%/67%66%62%56%50%46%/64%61%57%57%TMI X 35 86%7 5 86%53%49%42%&/27%73%TMI X 79%/61%72%36 21 12%18-2312%88%21 21 TMI X TGI Target Group Index()TGI&TGI 12518-23 270 1211133753%TGI104/59%TGI113 TMI X TGI Target Group Index()TGI 38/NBA CBA F1 ATP ATP 2024 ATP LPGA/LPGA NBA TMI X TMI X NBA 赛事特征 40 NBA NBA NBA NBA 52%NBA 2023 NBA 8%NBA NBA NBA NBA NBA 52%2022 2023+8%TMI X NBA NBA NBA NBA 41 31-40 NBA NBA NBA 31-40 NBA 1 NBA TGI 117 TGI 110 70%30%8%50%26%16%18-23 24-34 35-40 40 30%27%19%24%21%34%45%13%16%32%39%3 3-5 5-1 1 38%10%52%NBA TMI X TGI Target Group Index()TGI TGI 111TGI 117TGI 110TGI 103 TGI 104TGI 111TGI 102TGI 102 42TGI 111TGI 104 NBA NBA 64%55%51%19%27%21%KOL/80%59%21%27%TMI X NBA 43/NBA NBA NBA NBA 60%55%42%42%40%37%27%BA/71%61%58%51%42%36%/TMI X NBA NBA 44 NBA 70%25%23%11%TMI X NBA 4588%93%NBA 73%70%58%44%25%21%TMI X UGC NBA NBA NBA NBA NBA NBA NBA NBA NBA NBA 46 ECO/NBA NBA NBA 54%40%35%33%29%28%28%27%23%108 108 121 118 121 112 104 113 110-30-101030507090110 NBA TGI51%47%45%40%38%28%18%16%111 112 122 114 119 104 95 114-30-101030507090110 NBA TGI TMI X TGI Target Group Index()TGI NBA NBA 47NBA 24-40 NBA 24-40 NBA 114 1 12124-30 10931-40 105128 130 121 121/130/129 126 125 TMI X TGI Target Group Index()TGI NBA NBA TGI NBA TGI 48NBA 18-23 TMI X TGI Target Group Index()TGI NBA 7%93%21 21 NBA&NBA TGI 17718-23 300 16810549NBA NBA 79%TGI125 TMI X TGI Target Group Index()TGI NBA 51%TGI12139%TGI144 NBA NBA/50 /TMI X NBA CBA F1 ATP ATP 2024 ATP LPGA/LPGA/+65%+51%+38%+56%+60%+21%2022 vs 2023 5213%13%32%41%3,000 3,001-5,000 5,001-10,000 10,001 68%32%23%34%43%30%27%18%25%9%51%40%TMI X TGI Target Group Index()TGI 8%32%44%15%18-23 24-30 31-40 40 TGI 108 TGI 105TGI 103 TGI 104TGI 103TGI 111TGI 101TGI 128TGI 11053 14%31%35%34%51%35%7%10%28%35%45%42%20%14%172 168 142/TMI X TGI Target Group Index()TGI 54%46%TGI 1w+45%35%1255418-23 24-30 31-40 40 94 113 88 100 100 100 18-23 24-30 31-40 40110100100 84 8897 10510718-23 24-30 31-40 40 1039694 104 10096106100 100 97 10793 18-23 24-30 31-40 40 11010094 96 TGI TGI TGI TGI TGI TGI TGI TGI 107 84 88 125 99 103 TMI X TGI Target Group Index()TGI 50%49%40%59%105 107 116 123 104 101 105 1043.7 3.8 4.1 4.3 551251009893 18-23 24-30 31-40 40 TMI X TGI Target Group Index()TGI 60%50%44%41%/TGI147 TGI114 TGI116 TGI113 TGI116 TGI11156 29%27%20%16%11%11%10%/51%24%+24%2023 vs 2022 57 1/4 18%TGI1=138 TGI1=16240%TMI X TGI Target Group Index()TGI1 TGI2 TGI2=123/8 58/6/1251063 4-6/20%29%70%25%25%15%+63%+17%+67%+67%TMI X TGI Target Group Index()TGI/TGI/33%/TGI=11859 TMI X TGI Target Group Index()TGI 11%89%21 21&TGI 136 141 11118-23 256 113 111 109119 60./99%36%TMI X+1309%+328%+83%/+42%2023 62 8 63%37%13%39%38%11%18-23 24-30 31-40 40 26%27%19%28%18%52%30%TMI X 63%61%60%54%53%52%/6360%44%43%39%TMI X#2010 7 31+10+4.5 carving#get 20 64/TMI X 2.3 2.6 65 55%66%55%3,809 2,966 13%12%44%35%33%41%9%12%18-23 24-30 31-40 4026%25%24%30%20%18%30%26%TMI X 55%45%66 66%34%35%65%27%73%25%75%20%80%19%81%18%82%15%85%23%77%/14%86%TMI X vs 6755%42%34%27%24%/31%/KOL 23%20%TMI X/X 48%42%40%40%38%36%68 19%12%8%8%8%7%6%3%2%X X X X-ootd 694 NBA 认知 兴趣 好感 购买意愿 NBA TGI TMI X Target Group Index()TGI 71 TMI X 1.5 72 IQOO 73 616.5 55%51.5%IP IP IP NBA 2022-23 74 TA-TA-2023 7 Prada#MMA DW Double Wear#DW#24 Prada 75 LPL IP TCL 2018 FIBA 2024 4 10 TCL TCL FIBA 18-25 30.62%50.69%12.94%87.42%31-35 23.64%78.85 27.57%90%CBA 3646.2 3361.8 11418 87.42%8000 61.78%/76 2023 1700 IP 30 77 FIBA NBA+IP TMl:TM 16 2000 200 ECO 79 TMI TMI80
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