中国网络综艺行业报告.pdf

2018.6 j i n g d a t a tanyingjingdata zhiniezhinie zoulinjingdata 309075009 j i n g d a t a 1 1.1 1.2 1.3 1.4 2 3 4 2.1 2.2 3.1 3.2 3.3 4.1 4.2 4.3 4.4 5 5.1 5.2 5.2 5.3 5.4 5.5 6 7 6.1 6.2 7.1 7.2 7.3 7.4 j i n g d a t a 1 1.1 1.2 1.3 1.4 CHAPTER 12018 2018 3 j i n g d a t a 1.1 2018 2018 6 2018 2018 3 j i n g d a t a 2007 1 2 3 4 1.2 2007-2013 2014-2015 2016 2017 2018 2018 6 2018 2018 3 j i n g d a t a 2017 TOP10 70% 2017 TOP10 1.3 , 70% , 20% , 10% , 30% , 20% , 20% , 10% , 10% , 10% 2018 2018 6 2018 2018 3 j i n g d a t a : 1.4 01 02 03 04 05 06 2014 5000 7 30 2.5 140 652 2018 2018 6 j i n g d a t a 2 2.1 2.2 CHAPTER 22018 2018 3 j i n g d a t a 2018Q1 TOP100 187.39 42.29% TOP100 177.92 2017Q1-2018Q1 TOP100 8.56% -25.07% -0.92% -15.66% TOP100 :11.26% 69.61% - 29.45% 6.88% 2017Q1-2018Q1TOP10 TOP100 54.53% 51.57% 56.64% 60.30% 58.23% 2017Q1-2018Q1 TOP100 TOP100 ( : ) 2.1 261.74 284.15 212.9 210.95 177 131.69 146.53 248.52 175.33 187.39 0 80 160 240 320 2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018 2018 6 2018 2018 3 j i n g d a t a IP IP IP TV 2018 2018 6 2018 2018 3 j i n g d a t a tv 1/5 1/2 2017 TOP100 tv 147.8% 109.5% 2017Q1 2018Q1 TOP100 2017 63 46 73% 211 45 36 80% 95 62 46 74% 70 TV 34 23 68% 48 44.1% 109.5% 39.3% 147.8% 19.98 22.41 40.34 22.37 28.2 46.94 56.2 55.44 0 15 30 45 60 tv 2017Q1 2018Q1 2018 2018 6 2018 2018 3 j i n g d a t a 114 15.88 72% 13% A D 9 2 2014 2014 2016 2017 2014 15.88 , 81, 72% , 1, 1% , 14, 12% Pre-A , 1, 1% A , 6, 5% A+ , 1, 1% B , 2, 2% D , 1, 1% , 2, 2% , 3, 3% 1 1 1 1 1 1 2 3 3 4 9 18 26 13 0 7 14 21 28 2001 2002 2004 2005 2007 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2018 6 2018 2018 3 j i n g d a t a IP