美国纳帕谷案例分析报告.pdf

1 美国纳帕谷案例分 析 报告1 目录一、概况.2二、特色小镇建设分析.3（一）发展历史.3（二）发展特色.5三、特色主题分析.12（一）“品酒列车”（Napa Valley Wine Train）.12（二）自行车谷地游.13（三）豪华轿车游.15（四）婚庆蜜月游.15（五）葡萄酒 SPA.16（六）葡萄园的野餐.18（七）丰富的酒庄活动.19（八）会展服务.19（九）其他特色活动.21四、纳帕谷葡萄酒等级及酒庄介绍.21（一）6 大纳帕谷一级葡萄酒.22（二）13 大纳帕谷二级葡萄酒.30五、成功因素分析.46第二，原产地认证。纳帕的品牌在当地企业的倡议下得到了国家.46第三，产业融合。20 世纪 80 年代开始，纳帕谷的旅游业随着葡.462 美 国纳帕 谷案例分 析 Napa Valley 50 35 5 1830 1/8 Cabernet Sauvignon 95%280 3 SPA,500 6 2 Trip dvisor 2011“”180 1839 1839 4 George CalvertYount 1888 180 20 80 1976 4%27%AVA 16 1 20 80 2000 5 1 8 180 Stag s Leap WineCwllars Opus One Winery Screaming Eagle Winery Castellodi 6 Amorosa,+“+”Calistog+SPA Chateau Montelena ST.Helena+StHelena Winery Yountville+Oakville Chateau Rober Mondavi Rytherford ChateauMerlot Angwun+Napa+American Canyon+7 纳帕谷空间结构图 2 20 80 AVA 8 8 3 2017 500 79.5%20.5%9 6 Chateau Montelena 24.1%23.8%16.1%6.6%72.7%52.6%39.8%36.4%3.1 56.8%2000 10 6 7.25%2014 2015 2016 2017 294 330 350 500 13.9 16.3 19 28 10498 11776 13437 20000 3 3.32 3.87 6 5170 6420 8040 9700“”Napa Valley Wine Train“”36 3 St.Helena 11 2 3()12 13“”14 1989 21 200 SPA SPA 15 SPA SPA SPA SPA“Love for two”16 17 18 6 19 20 6 1 Harlan Estate 21 95.8 15 602 240 40 22 1985 1990 2 Screaming Eagle Cabernet Sauvignon 94.9 15 1914 23 1986 Jean Phillips 1992 Heidi Barrett 2006 Charles Banks Stan Kroenke 3 Colgin Cabernet Sauvignon Herb Lamb Vineyard 24 94.4 334 7.4 1992 Helen Turley 2007 4 Bryant Family Cabernet Sauvignon 25 94.1 10-15 349 Pritchard 1987 Don Jr.Bryant 26 5 Araujo Cabernet Sauvignon Eisele Vineyard 93.8 Pomerol 212 Zinfandel Riesling 1964 27 Ridge Vineyards 1971 1991 6 Heitz Cabernet Sauvignon Marthas Vineyard 92.1 Mouton 109 28 Joe Heitz Tom Martha May 1966 13 1 Dalla Valle Maya 92.7 284 29 1982 Gustav Dalla Valle Naoko Oakville 1988 2 Pahlmeyer Red 91.6 30 87 Waters Ranch 4-5 18 Jason Pahlmeyer 1980 1986 1992 Helen Turley Atlas Peak 1999 Erin Green 3 Abreu Cabernet Sauvignon Madrona Ranch 31 92.3 245 St Helena David Abreu 2 2 1980 32 1980 4 Grace Family Cabernet Sauvignon 90.8 15-20 238 33 Caymus 1983 1994 5 2 5 Shafer Cabernet Sauvignon Hillside Select 91.6 245 34 20 John Shafer 1978 1981 10 Margaux Palmer 6 Joseph Phelps Insignia 91.5 35 109 1977 1989 Merlot Cabernet Franc Bordeaux Blend 1972 1976 1991 7 Dominus 36 91.2 127 Mayacamas Mountains 27 1838 1983 Petrus Christian Mouiex 37 8 Opus One 90.9 30 20 168 Baron Philippe de Rothchild Robert Mondavi 38 1979 9 Dunn Vineyards Howell Mountains Cabernet Sauvignon 90.7 15-20 87 39 Randy Dunn Caymus 5 1979 1984 10 Caymus Cabernet Sauvignon Special Selection 90.7 1980 15 122 40 1906 Wagner Family 1975 1977 1993 1996 1984 11 Chateau Montelena Cabernet Sauvignon Estate 90.7 Saint-Estephe 10-15 41 79 25%1976 1973 Chardonnay 12 23 Stags Leap Wine Cellars Cask 23 Proprietary Red 42 90.5 23 15 108 22 1974 23 13 Rubicon Estate Rubicon Proprietary Blend 43 90.1 71 1882 1879 Inglenook Francis Ford Coppola 44 1975 4 4%1/3 2000 AVA 20 80 2000“”“”