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2023-2024 1.2.3.4.01 03 1.TOIPO 2.04 1.2.3.02 1.2.3.1.2.3.4.01 03 1.TOIPO 2.04 1.2.3.02 1.2.3.2010 4 LBS 2010-2010 SEM SEO PPC 2000-2000 2000-2010 1990-2000 AIGC MA CDP 20 90 2010 5 2010-2010 2000-2000 2000-2010 1990-2000 GANs NLG CDP NLP SSP RTB DMP DSP NLP NLU ML 6 2018-2025 6.9 7.5 7.9 9.2 10.5 11.8 13.1 9.4%5.7%15.8%14.1%12.9%10.8%9.7%14.4 2018 2019 2020 2021 2022 2023E 2024E 2025E Questmobile 138.7 146.5 153.9 177.3 2442.9 2542.5 2633 2019.12 2020.12 2021.12 2022.12 2019.12 2020.12 2021.12 2022.12+5.6%+5.1%+15.2%+4.1%+1.8%2589.2+1.7%7/ROI ROI 62%ROI 8 8 2022 954.59 2017-2022 CAGR 23.09%2025 1587 10%5000 334.4 426.2 532.7 1587.0 1289.4 1110.9 945.6 793.5 654.8 27.5%25.0%22.9%21.2%19.2%17.5%16.1%23.1%2017 2018 2019 2020 2021 2022 2023E 2024E 2025E 1.2.3.4.01 03 1.TOIPO 2.04 1.2.3.02 1.2.3.10&11&CDP DMP CDP CDP DMP DMP CDP CDP DMP DMP CDP DMP DMP Data Management Platform CDP Customer Data Platform&CDP DMP 12 2021&2022/2021 11 1 T alkingData Android SDK SDK,Convertlab CPM CDP Data Hub CPM 13&H5 CMS H5 PGC TVC/UGC Content Management System CMS CMS CMS CMS CMS CMS CMS CMS ROI CMS CMS 14 XR XR XR XR XR XR XR XR AR AR 28%36%40%41%47%43%49%51%44%65%50%46%45%41%38%30%25%22%XR VR Meta 2022 70%VR 70%VR VR VR 2015 7 2022 5 2 15 ADX SSP DSP Ad Exchange ADX Demand Side Platform ROI DSP API DSP Sell Side Platform SSP SSP Cookie Cookie ROI Cookie ADX DSP SSP ADX SSP DSP SSP SSP ADX DSP1 DSP2 DSP3 1 2 3 ADX DSP SSP ADX SSP DSP 16 2023 Cookie cookie 2023 Cookie Google 2020 1 Chrome Cookie 2021 6 2023 Cookie Cookie Cookie Cookie Google Cookie First-Party Data Cookie Privacy Sandbox Google Cookie FLoC Trust T oken 17 SEO SEM CPC CPM SEO SEM SEO SEM SEO SEM SEO SEM 18/KOL 69%59%57%49%48%40%32%3 2023-2025 XX%19 SCRM Social CRM CRM SCRM CRM SCRM SCRM Social CRM CRM CRM SCRM SCRM CDP SCRM SCRM CDP SCRM CRM 20 Marketing Automation MA MA MA CRM CRM 21&1.2.3.4.01 03 1.TOIPO 2.04 1.2.3.02 1.2.3.23 T O I P O Growknows Convertlab TOIPO&24 SaaS 44%45%35%43%30%+2-8 130%+2022 10 27 WOS WOS in one One in SaaS+3 697%25 SaaS PaaS 5 5 1000+99.9%allvalue 0 40+ROI 1:3 7000 3 90 26 GrowKnows 2018 500+50%Martech HEART Aware Ask Attract Act Advocate Happiness Engagement Adoption Retention Tasksuccess 5A CDP+X=CDXP GrowKnows+CID CDXP CRM CDP 27 1 8 GrowKnows CDXP N DTC GMV N 2020%D T C G M V%D T C%D T C A R P U 2022 5 GMV 200%2022 1 2023 1 GMV 800%BA CDP CDP N Z-SHOP Z-SCRM CDXP|.DM N OMS CRM|.CDXP|N 2021 2 DTC 8 BA Convertlab Convertlab 2015 Convertlab 300 DM Hub DM Hub AI Hub MA/MOT Always-on 28 AI Hub AI Open Hub Convertlab CDP 0 2 28%84%22%49%29 2014 5G HeadlessEcommerce 4A 80%4A 8+68 114 3 1 APP 15.4 PV 5000 300+100+4000+80%48+Part1 APP APP H5 Part2 1.2.3.4.01 03 1.TOIPO 2.04 1.2.3.02 1.2.3.31 SCRM OA/HCM/ERP Salesforce IT AI RP A 32 5G IoT UGC PaaS AIGC PaaS 1.PaaS 2.PaaS 3.AIGC AIGC AIGC AI AIGC AI AIGC AIGC AIGC 谢谢观看
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