2023-2024年中国互联网保险消费者洞察报告.pptx

2023-2024 年 中 国 互 联网 保 险 消 费 者 洞 察 报 告 02 03 04 07 06 05 08 01 8000-2023 01 02 03 04 01+7%+8%+14%/73%82%85%76%65%70%75%80%85%2023 1-2+5%vs 70%25%25%54%32%24%6%61%27%28%61%46%32%11%/2023 1-2 2022 2023 2022 vs 2023 2022 vs 2023 74%78%73%63%77%78%74%72%50%60%70%80%90%100%20-30 31-40 41-50 51-60 2022 2023 91%90%89%91%80%83%86%89%50%60%70%80%90%100%20-30 31-40 41-50 51-60 2022 2023 2023/72%71%64%26%25%21%27%25%24%52%56%54%30%34%35%21%24%30%6%7%5%68%71%69%71%22%24%24%26%18%24%26%31%40%49%59%59%17%30%34%40%13%21%28%28%5%5%6%8%71%70%69%26%25%23%30%24%24%49%52%58%29%29%37%21%21%28%5%6%7%2022 2023 APP APP 2023 20 22 20-30 31-40 41-50 51-60 60 QQ/58%+5 59%59%58%52%53%/APP 39%TOP3+0 35%41%41%41%18%APP/33%+5 33%36%28%32%37%32%-1 27%34%31%34%32%/31%+6 36%32%30%28%15%/31%+3 X 30 20 APP Z 65 APP 40/APP 31%-2 31%-7/APP 27%-5/APP 26%-3/APP 20%+3 19%-2 14%-1/APP 10%+1 10%-2 2023 8000 2022 2023 2022 vs 2023 2022 2023 2022 2023 2022 2023 2022 2023 2%1%3%6%7%8%27%30%1%4%4%6%9%11%20%20%3%4%7%12%20%15%19%18%4%7%9%12%18%18%13%12%14%12%17%19%18%19%11%10%18%28%28%21%18%18%7%7%22%14%19%15%7%7%2%2%26%22%10%7%3%3%1%1%10%8%3%2%0%1%0%0%8000 50%11%11%14%14%16%18%9%5%20000 15001-20000 10001-15000 8001-10000 5001-8000 2501-5000 1001-2500 500-1000 500 2%1 19%15%15%16%13%12%6%3%1%20000 15001-20000 10001-15000 8001-10000 5001-8000 2501-5000 1001-2500 500-1000 500 8000 1 20000 1 7%11%11%43%6%8%14%26%4%13%21%10%10%15%22%10%18%22%13%5%22%14%13%5%12%12%4%1%15%4%2%0%6%1%0%0%8000 65%46%46%/2023 2022 NO.1 2022 NO.2/43%/42%38%37%32%28%27%N 24%35 30 24%24%22%22%20%19%Y 41 16%60 15%2023 2022 NO.1 2022 NO.2 J 36 L 47 20 50%39%36%33%32%32%/17%50 15%30%26%24%24%24%34%42%52%59%33%39%49%54%45%49%57%44%48%47%29%25%25%23%20%21%23%25%19%19%20%24%27%25%22%23%22%23%17%21%26%14%18%20%23%25%25%27%32%34%37%41%46%49%52%/2%/40%34%32%27%24%22%17%17%16%15%7%5%8%8%92%40%37%35%35%32%31%30%/28%77%6%17%48%36%32%/25%23%21%5%11%84%N 28 15 54%53%53%48%45%45%42%37%36%33%20%71%65%60%49%30%/W 28 30 X 32 25 L 54 13 02 28%25%18%18%16%14%13%10%8%1%21%20%19%19%18%17%15%14%14%5%2023 2023 2023 1-2 vs2023+2+5+5+2+6-5-3-6+0 4%13%+2 3%12%-6 1%11%-2+0 60%57%47%44%36%32%30%27%26%7%7%4%2%2023 vs 15%1 2 3 4 5 1 2 3 29%0%9%18%26%35%0%16%33%49%65%2023 VS 2023 VS 1-2 2023 TGI=/*100 Z 36 60 63 56 129 93 100 112 106 106 102 120 110 68 2023 2023 1-2 TGI 85 90 103 103 104 97 104 104 103 2023 2023 1-2 TGI 112 109 96 102 96 96 82 91 109 2023 2023 1-2 TGI NO.1 106 88 96 107 113 93 98 101 102 2023 2023 1-2 TGI 103 100 106 113 115 103 95 91 103 98 113 109 6 6 97 2023 2023 1-2 20-30 TGI 31-40 41-50 51-60 60 55 58 135 89 96 106 104 108 107 134 112 66 2023 2023 1-2 TGI 2023 VS 2023 VS 1-2 2023 L 47 20 2023 NO.4 NO.4 21 TGI=/*100 66 67 87 86 95 97 102 103 109 137 121 92 2023 2023 1-2 TGI 93 83 115 105 104 102 100 106 96 111 141 94 66 36 75 2023 2023 1-2 20-30 TGI 31-40 41-50 51-60 60 2023 VS 2023 VS 1-2 98 82 108 98 97 92 102 110 100 2023 2023 1-2 TGI NO.2 2023 NO.7 30 N 28 15 TGI=/*100 2023 vs 2023 vs 1-2 60 58 96 83 84 114 108 108 93 135 134 95 2023 2023 1-2 TGI 110 107 107 94 93 101 91 97 90 2023 2023 1-2 TGI 113 102 84 98 101 101 95 99 110 2023 2023 1-2 TGI 81 87 128 110 111 98 87 100 99 122 92 93 104 94 67 2023 2023 1-2 20-30 60 TGI 31-40 41-50 51-60 NO.4 TGI=/*100 69 74 95 82 86 103 113 117 98 121 101 100 2023 2023 1-2 TGI 91 84 76 111 111 99 98 104 98 80 129 92 105 87 95 2023 2023 1-2 20-30 60 TGI 31-40 41-50 51-60 143 146 94 103 105 108 79 76 98 2023 2023 1-2 TGI 117 117 96 88 90 103 88 86 102 2023 2023 1-2 TGI NO.1 2023 vs 2023 vs 1-2 TGI=/*100 2023 vs 2023 vs 1-2 2023 NO.8 NO.3 72 87 78 89 95 101 101 105 105 131 113 92 2023 2023 1-2 TGI 89 86 93 106 111 95 102 100 108 2023 2023 1-2 TGI L 31 10 Z 36 60 TGI=/*100 93 66 65 91 103 103 106 112 107 114 117 115 130 102 112 2023 2023 1-2 20-30 TGI 31-40 41-50 51-60 60 81 75 84 110 113 99 102 104 111 2023 2023 1-2 TGI 79 75 66 107 127 82 78 65 109 145 138 122 2023 2023 1-2 TGI 2023 VS 2023 VS 1-2 NO.5 2023 NO.11 80 C 65 40 TGI=/*100 1/4 1/3 35%27%73%33%36%20-30 31-40 41-50 50 32%38%34%31%42%39%30%18%33%20-30 31-40 41-50 50 32%30%22%24%31%31%24%03 2023 1-2 63 56 100 129 112 93 106 102 120 106 110 68 2023 2023 1-2 TGI 2019 X 30 20 2023 TOP1 2023 TOP4 1-2 TOP1 69 74 95 82 86 103 113 117 98 121 101 100 2023 2023 1-2 TGI TGI=/*100 2023 1-2 2023 5 Z 36 60 L 31 10 5 2023 NO.8 1-2 NO.3 89 86 93 106 111 95 102 100 108 2023 2023 1-2 TGI TGI=/*100 2023 Z 40 15 108 90 96 105 74 120 2023 1-2 TGI TGI=/*100 5 2023 NO.7 1-2 NO.2 2023 20-30 1-2 90 30 N 28 15 93 83 115 105 104 102 100 106 96 111 141 94 66 36 75 2023 2023 1-2 TGI 20-30 31-40 41-50 51-60 60 TGI=/*100 57%/7 53%51%48%39%37%33%2%33%31%24%23%3%Z 36 60 93 66 65 91 103 103 106 112 107 114 117 115 130 102 112 2023 2023 1-2 TGI 20-30 31-40 41-50 51-60 60 80 C 65 40 4500 2016 2020 2022 1.69 2023 6 6 2023 NO.11 1-2 NO.5 TGI=/*100 81 87 128 111 98 110 100 93 87 99 104 122 92 94 67 2023 2023 1-2 TGI 20-30 31-40 41-50 51-60 60 31-40 2023 60 58 96 83 84 114 108 108 93 135 134 95 2023 2023 1-2 TGI 2 2023 NO.6 1-2 NO.4 TGI=/*100 X 30 20 20 Z 36 50 Y 41 60 100 1 1 1 APP 2 3.5%20 X 30 20 GDP 31%31%24%42%39%30%30%20%10%0%40%30%22%24%32%32%38%34%31%0%10%20%30%40%20-30 50 20-30 50 30-40 40-50 30-40 40-50 35%65%27%73%35%27%2023 2022 152.81 2 0 1 7 8.9%27%35%20-30 vs vs 200-400/2000/Y 41 60 200 Z 41 15+W 28 30 2022(54%)(58%)APP APP APP Z 65 40 X 30 20/APP TOP 2 TOP 3 TOP 1 2022 TOP3 2023 TOP3 QQ/TOP 1 APP/TOP 3 APP TOP 2 TOP 3 TOP 1 TOP 2 73%82%85%76%85%80%75%70%65%2023 1-2 vs TOP3 2022 2023(82%)(76%)Y 41 60 04 2023 GDP 126 5.2%2022 2.2 2023 5.12 9.14%8000 GDP 1 2023 GDP 1.27 vs 1-2 1.72 2.02 2.43 3.10 3.66 3.80 4.26 4.53 4.49 4.70 5.12 11.2%17.5%20.0%27.5%18.2%3.9%12.2%6.1%-0.8%4.6%9.1%30.0%25.0%20.0%15.0%10.0%5.0%0.0%-5.0%0.00 1.00 2.00 3.00 4.00 5.00 6.00 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2013-2023 2%6%18%17%14%11%11%1%3%8%15%9%15%14%12%12%8%4%0%16%16%14%15%20%1-2 38%37%34%31%28%27%26%2013 2022 290 4782.5 10%32.3%38%2021 37%21%18%11%11%8%7%2023 65 15.4%2+60 4%65 70 51-60 60 2023 1-2 2023 1-2 500 2%2%3%2%500-1000 5%4%5%2%1001-2500 10%11%10%5%2501-5000 18%13%21%17%5001-8000 18%18%13%16%8001-10000 11%13%17%16%10001-15000 14%9%13%18%15001-20000 10%14%8%10%20000 12%16%10%14%2023 vs 1-2 2018-2023 65 16658 17603 19064 20056 20978 21676 11.9%12.6%13.5%14.2%14.9%15.4%10%12%14%16%18%0 5000 10000 15000 20000 25000 20%2018 2021 2022 2023 2019 2020 65 65+1-2+20-30 31-40 51-60 TGI 118 20-30/59%TGI 107 31-40 55%TGI 111 51-60/63%TGI 115/48%TGI 110 33%22%TGI 147 35%宠物保险 家庭财产保 险 2023 NO.8 1-2 NO.3 长期护理保险 2023 NO.11 1-2 NO.5 TGI=/*100 AI 71%65%60%49%30%/50%TOP 1 36%TOP 3 39%TOP 2 ChatGPT 2024 Sora 0.2 97%50%2024 AI+CEO AI AI 2023 9-11 1 18 3155 2022 3117 17 95%3155 1.74%22%15 30 29%290 49%50%50%18-30 17%31-40 39%41-50 27%51-60 10%61 7%26000 19%14000-25999 39%7000-13999 32%6999 10%AI