2024-2025奢侈品行业网络营销监测分析报告.pptx

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2024-2025 分析 2024 Q1+23.0%9.9 72.5%49.5%KFS 2024 2024 A 2024 B+CONTENTS 01 03 Network Marketing Trend Analysis 02 Case Study Value List 5 01 Network Marketing Trend Analysis%Q1 2024 1-3 9.9 7.2 72.5%r-2024.1-3 r-2023.10-2024.3 72.5%5.6%7.5%14.5%Q1 2023 Q4 23.0%71.1%-34.0%-3.1%-23.2%6.3%35.1 38.4 29.5 31.4 23.2 22.5 2023.10 2023.11 2023.12 2024.1 2024.2 2024.3 TOP-TOP10 3 SWATCH TOP10 4 2 TOP10 2024 1-3 2620 r-2024.1-3 TOP10 144.2 138.2 SK-II 98.8 80.3 48.4 45.8 YSL 44.2 37.6 24.4 21.7 30.2 25.1 23.9SWATCH 10.7 9.2 8.0 7.7 4.5 4.0 SWATCH 3.1 26.2 LVMH PRADA 8.5 PRADA 3.7 LVMH 3.1 3.0 2.9 MIU MIU 2.9 PRADA 2.7 Michael Kors 2.5 1.7 87.6%7.1%5.3%2024.1-3 OTT PC 2569 1756 376 355 231 160 158 62 54 46 IT 2024.1-3 49.5%25.0%15.1%6.7%3.6%0.1%2024 r-2024.1-3&TOP10 TOP-1057 953 571 281 231 87 84 79 75 2024 2024 Q1 900 r-2024.1-3 TOP 2024.1-3 1494 33 31 19 17 21 23 12 8 13 13 KFS 2024 KFS KFS KOL FEEDS SEARCH FS SEARCH 360 K FEEDS,KOL IP IP IP IP APP+IP 1.0 2.0 r-2024 1 +r-2024 2 2024 r-2024 3 2024 r-2024 1-Les Cabinotiers 2024 Jodie Lucky Animals Dragon 24 Jonathan Bailey Reverso HYBRIS MECHANICA CALIBRE 185 Hug r-2024 2-2024 r-2024 3-Miu Miu Upcycled Prada TODS/Jimmy Choo FENDI 17 Case Study 02 -2024 Gucci Ancora/&KOL 49.7%42.6%7.7%Gucci/GUCCI GUCCI Gucci-r-2024.1-3 TOP2 1.4%30.2%25.2%23.7%19.4%PC APP 2024 1-3 TOP3 146.1 173.6 109.4 PC-APP 2024.1-3 r-2024*/+2024 2024/r-2024 Gucci Ancora Ancora,Sabato 50+r-2024 MiniTracker-Tiffany 69.4%=36 64 TGI=135.9 25-30 28.7%25-35 53.4%/r-2024 Tiffany T1-#24 Value List 03 2024 1-3/1 SK-II 6423.4 2 5625.1 3 2453.3 4 1839.9 5 1826.5 6 1739.1 7 1369.6 LVMH 8 1296.1 9 1234.7 10 1053.0 2024.1-3 TOP10 2024 1-3/1 1177.3 SWATCH 2 PREMIERE 648.5 3 Tiffany Knot 548.2 4 Frivole 545.6 5 510.7 6 T 380.8 7 LADY FEERIE 240.0 8 HardWear 234.4 9 164.1 SWATCH 10 Tiffany Lock 157.3 2024.1-3 TOP10 2024 1-3/1 450.4 LVMH 2 Gucci 293.5 3 213.4 4 LV REMIX 203.3 LVMH 5 PRADA PRADA 189.9 PRADA 6 Michael Kors Michael Kors 181.5 Michael Kors 7 Coach Coach 166.1 Coach 8 FENDI FENDI 149.7 LVMH 9 115.2 10 MIU MIU MIU MIU 99.3 PRADA 2024.1-3 TOP10 APP 2024 3 APP 2024.3 TGI 1 Boss 5292.5 148.6 2 10015.3 139.0 3 WPS OFFICE 27347.4 128.7 APP 2024.3 TGI 1 9410.9 145.8 2 7305.2 128.4 3 8218.1 115.2 mUserTracker-2024.3 5000 APP APP 2024.3 TGI 1 9240.6 174.3 2 5693.9 153.3 3 16360.1 147.3 APP 2024.3 TGI 1 QQ 9669.3 149.4 2 11634.7 134.7 3 QQ 57801.7 115.3 TGI TGI=/*100-APP APP 2024 3 APP 2024.3 TGI 1 6918.3 158.6 2 K K 9416.4 152.3 3 16800.0 136.4 TGI TGI=/*100-APP APP 2024.3 TGI 1 6471.5 165.8 2 20188.5 125.1 3 64711.1 111.4 mUserTracker-2024.3 5000 APP APP 2024.3 TGI 1 5595.5 159.1 2 8367.4 158.9 3 5552.6 145.9 APP 2024.3 TGI 1 5183.7 157.3 2 12306 11267.9 142.9 3 11356.9 142.1 THANKS
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