资源描述
2023-2024 ABSTRACTS 1 2 1 GMV 2 2 1 2 60%1 2&ABSTRACTS 2023 11 29 3 4 2C 2B 2C 2B CONTENTS 01 02 03 04 5 01 6 7 70.3%70.1%68.6%66.5%68.3%65.9%2018 2019 2020 2021 2022 2023%2018 2018-2023 38.1 41.2 39.2 44.1 44.0 4.0%8.0%-4.8%12.5%-0.2%7.2%47.1 2018 2022 2023 2019 2020 2021%2018-2023 8 5.3 6.1 6.9 7.8 69.0%73.6%78.6%79.1%81.6%8.4 79.2%8.5 2017 2022 2022 8.5 80%618 11 2017-2022 2018 2019 2020 2021%9 2022 60%2023 8 9 2023-2025 36%2022 9.02 64%17 146 21 160 17131 31 189 33 201 91 216 39251 42359 49283 6.6%6.2%3.8%9.7%4.2%7.6%5.6%5.0%1.2%43834 7.1%47412 1.9%4.8%51821 2023 2018-2023 2018 2019 2020 2021 2022%DTC 10 /SaaS O2O 93%50&/11 12 02 GMV GMV/13 IT 14 7.0 8.5 9.8 10.8 12.0 13.0 25.4%19.5%14.8%12.0%6.2%8.4%2018 2021 2023 2019 2020 2022%2023 13.0 8.4%20/2018-2023 CAGR=13.1%15 MCN 2016 2017 2018 2019 2023 APP 2020 2021 2022 11 11 16 APP 2023 11 29 9523 9340 9235 92.8%83.7%81.1%2021 2022 2023%2023 5 GMV 80%VS 2022 32.5%17 03 18 Part 1 19 20&15.8%29.9%54.3%2023 50%50%2023 2023 16.6%31.3%52.1%/APP 0.2%22.8%19.8%32.1%31.3%29.7%41.1%38.1%37.8%47.3%52.3%63.5%9.7%-7.1%-/APP-40.8%40.6%38.8%38.8%49.0%55.2%54.8%52.4%63.4%65.5%65.3%-26.3%26.1%0.3%-/APP-2023 2020 2023 2020 2023/APP 2020 21 2023 22 23 2023 2023 85%86%2023 86.4%13.6%85.2%14.8%2023 24 7.99 7.71 7.62 7.58 7.47 7.47 8.46 8.22 7.85 7.82 7.59 2023 2020 2023 APP 2020 7.68 8.08 8.00 25 Part 2 11 11 11 11 97%11 11 2019 11 1000 53.1%2023 28.5%11 2019 11 501-800 12.3%501-800 12.6%301-500 8.6%301-500 15.1%101-300 6.7%101-300 13.3%51-200 2.8%51-200 12.1%50 0.9%50 3.9%3.3%3.1%2023 11 5000 11.3%53.1%5000 5.4%3001-5000 10.3%3001-5000 4.6%2001-3000 14.7%2001-3000 7.3%1001-2000 16.8%28.5%1001-2000 11.3%801-1000 12.4%801-1000 11.4%26 11 11 2023 11 70%90%87.2%11 94.9%11 87.2%12.8%2023 11 94.9%5.1%2023 11 2022 30.9%43.6%25.5%40.9%31.0%15.1%13.0%27 2020 11 2019 28 11 11 0.1%7.6%7.1%9.9%14.5%20.7%23.2%30.7%32.6%38.6%42.8%29 11 11 11%2023 11 2020 11 52.4 51.8 49.8 47.4%44.1%39.8%39.3%24.3%0.2%51.1%49.1%43.1%42.2%39.2%34.2%30.9%6.0%0.2%30 04 1 1 2 1 2 1 2&1 2 3 4 5 6 31 SKU 2 32 2022 9753 11.2%2013 1.2 2022 7.7%2023 7 3800 2016 2023 2023 10 18.7%20.1%2019 4.5%2023 Q1 22.9%Temu TikTok Shop 2023.8 Temu 2023.9 Temu DataSparkle 2023 9 Temu 3 2023.9 Temu 2023.8 Temu TikTok Shop 2023.5 2021 TikTok Shop 2022 2023.8 2023 8 TikTok Shop 6 130 720 33 THANKS
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