2023-2024中国家装行业新趋势洞察报告.pptx

2023-2024 70%2022 265%31 1%5 1 2 3 /1998-2005 2006-2013 2014-2016 2017-2019 2020-1998 1.2./1.2.1.9.2 2022 2.5%2022 2.&5.0%2022 1.8%2022/1.6.6%2023 4 22.0%2023 4 5.2 2022 2.+-2023.05 2022.07 2025 2022.03 2025 3.5 0.5 2022.01 2020.06 2020.02 1.2.21,871 23,284 26,163 28,227 30,429 32,772 35,230 37,802 6.5%12.4%7.9%7.8%7.7%7.5%7.3%2018 2019 2020 2021 2022 2023e 2024e 2025e%15.0%16.9%19.2%19.5%20.0%20.8%21.2%21.9%2018 2019 2020 2021 2022 2023e 2024e 2025e%2022 3 2020 2022 20.0%2025 22%2018-2025 2018-2025 10 1 2 3 N=1000 2023 4 23.6%23.4%25.6%3.4%9.0%23.2%20.3%60 70 80 90 00 N=1000 1 500 2023 4 60 1960-1969 70 1970-1979 80 1980-1989 90 1990-1999 00 2000 52.5%47.5%44.1%27.4%20-40 90 50%50%10.8%26.1%58.1%4.3%0.7%15.2%16.6%11.6%/3.7%/15.2%10.6%/2.4%1.2%10.8%12.7%&14.2%/MBA N=1000 2023 4 N=1000 2023 4/N=1000 2023 4 31.4%17.6%4.3%0.9%N=1000 2023 4 15/15-30/30-50/50-100/100/45.8%0.6%8.6%19.4%23.2%34.7%13.5%/13.5%40%23.2%19.4%10%22.8%83.6%80.2%58.1%63.2%N=1000 2023 4/47.4%27.4%/83.6%80.2%58.1%63.2%35.7%32.7%/5-10 10-20 20 47.1%50.7%46.6%53.5%77.8%60 2.5%60-90 20.5%90-150 71.3%150-200 3.7%200 2%75.3%24.7%44.7%55.3%47.1%10 20 80%44.7%20.9%9.7%24.7%N=1000 2023 4 N=1000 2023 4 /24%13.7%11.3%10.9%5.1%6.1%1.1%2.6%Top1 26.2%Top2 18.9%Top3 17.8%5.9%41.6%24%13.7%5.2%3.9%2.8%2.2%0.7%N=1000 2023 4 N=1000 2023 4 22.0%3.7%74.3%23.8%13.9%62.3%N=1000 2023 4 /60 90 51.9%11.1%41.7%2.4%33.3%/21.1%90 60%60 25%51.9%71.4%/N=1000 2023 4 1.6%21.1%45%32.3%LED 70%/70%/LED/50%52.4%11.5%57.3%31.2%47.6%N=1000 2023 4 37.8%85.2%46.3%23.9%29.7%36.5%35.3%18.4%57.2%24.4%13.4%46.8%38.4%1.4%N=1000 2023 4 /39.2%21.9%21.3%9.9%39.2%21.9%21.3%6.1%1.6%Top1 Top2 Top3 49.9%/14.5%3.8%/31.8%N=1000 2023 4 41.5%58.5%43.9%56.1%58.5%41.5%N=1000 2023 4 N=1000 2023 4%25.3%43.9%27.6%27.4 48.6%50.6%50.8%22.5%Top1 50.1%3.2%35.0%7.4%/26.1%31.4%96.8%26.1%7.4 N=1000 2023 4 5.1%33.9%35.4%25.6%51.6%15.9%29.1%55.0%5.1%94.9%25.6%45%55%51.6%48.4%48.4%25 1 2 3 70%70%N=1000 2023 4 92.6%93.7%89.8%74.7%88.0%72.7%78.4%84.9%75.6%79.9%57.9%66.6%68.4%69.5%66.7%63%36%LED 2021-2022 108%66%108%TOP1 3 56%TOP1 74.5%104%119%230%332%55%3 2 1 6 5 4 332%2021-2022 2+TOP1 200%50%57%66%172%247%268%973%44.9 81.2 2022 100%100%618 5+2 2022 81.2 44.9 2021-2022 61%83%82.6%113%265%311%265%311%2021-2022 3 30 TOP1 /10 22.8 22.4 13.1 150%96.8%75%70%53%2021-2022 100%THANKS