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报告 01 02 03 04 05 SM SM PVC 1995 A B C D I I III IV V VI VII VIII F G H(2003-2022)(-)(2022-)(1993-2003)B2C E II 1997 2001 1993 2003 1986 1993 2014 2018 AMC OEM Beate Uhse-Rotermun 1962 123.7 130.7 138.2 146 5.66%5.64%5.68%5.70%5.75%5.70%5.65%5.60%5.55%200 150 100 50 0 2 015 2016 2017 2018 E 154.3 163.1 2019 E 2020 E 5.74%Technavio-Global Sex Toys Market 2017-2021 54.1 102.1 163.2 59.84%53.98%54.87%27.65%100.00%80.00%60.00%40.00%20.00%0.00%500 400 300 200 100 0 2015 2016 2017 251.3 389.2 496.8 2018 E 2019 E 2020 E 88.72%&APP/H5+2011 2013 80 90 80 90 4700 1.8 80、90 后成 消费 主 力人 群，性 观念开放 促进 市 场 发展 2016 23821 GDP;GDP 8000 1 PC+经 济环 境：消费升 级 决定 人 民消 费习惯 向体 验 型 转变 生 产标 准 化需 要建立，技 术 拓宽 销售 渠 道赋 能 生产 P E S T OEM 1993 25 2016 6 2017 743 2014 3.4 4036 2015 50.07%1 1 4 1 1 4 6 6 120 27 26 32 38 56 55 214 397 690 743 1993 1997 2000 2001 2002 2003 2004 2005 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 4036 3293 3186 2704 1141 1671 1291 1781 1869 1931 1990 2015 160599 152803 137457 83189 115262 102560 78414 125785 133716 134354 133749 180000 160000 140000 120000 100000 80000 60000 40000 20000 0 5000 4500 4000 3500 3000 2500 2000 1500 1000 500 0 134070 0-2000-4000 2017 88.41%61.82%43.34%108.75%46.38%69.56%86.51%81.57%67.84%29.15%56.61%71.09%2015-2017 2015 2016 2017-6000-8000 2015 2016 2017 2015-2017 2000 8.79%12.05%18.85%24.87%23.57%32.54%40.04%8.75%4.10%26.44%25-30 31-35 36-40 41 23.23%24 16.00%18.92%11.6%32.7%14.9%12.99%27.8%APP APP 2018 2 23.2 5.9 enfoTech 31.02%10.82%2010 2015 2016 4 11 2009 2015 2017 2009 2011 2016 2017 1-2 KOL 更 新 您 的 图 片 51 156 279 17935 25744 191 7 38 2 以内容为核心的内容电商模式 以产品为核心的综合平台/垂直电商模式/2C/1.2.3.4.65%35%46.2%53.8%29.13%24.73%28.34%30.12%33.21%26.27%26.97%25.70%24.65%23.13%20.94%21.46%90 00 18-25 70%90 31%90 60%80 15%-20%16.20 19.50%19.56%13.29 23.23%1 0.82%16.00%18.92%31.453%1.02%24岁以下 25-30岁 31-35 岁 36-40岁 41岁以上 APP APP 2018 2 23.2 5.9 enfoTech 85 32%13.23%19.73%17.07%16.87%15.81%16.02%16.39%16.88%18.61%10.70%13.67%13.38%12.40%12.88%15.15%14.95%15.75%15.03%15.57%15.27%15.26%2017 8 2017 9 14.82%13.36%13.35%2017 10 2017 11 2017 12 2018 1 2018 2 2018 3 2018 4 2018 5 2018 6 2018 7()()121.62 85.53 87.66 94.64 212.86 256.91 50.55 663.7 LOW SM-LOW 9.9 200 600 中等消费人群 中高消费人群 高消费人群 低消费人群 中低消费人群 APP APP 2018 2 23.2 5.9 enfoTech,90 SM 有明确的监管要求，品牌竞争 Health
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