2023-2024年中国NFC果汁消费者洞察报告.pptx

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2023-2024 NFC NFC NFC NFC NFC/NFC NFC C 30 15 NFC NFC NFC NFC NFC NFC 2023.05 18-45 NFC 1 1 NFC NFC 2 2023.05 NFC NFC NFC 01 02 03 4 NFC 1 NFC 2 NFC 3 NFC 4 NFC NFC 100%100%100%FC NFC NFC 1 5%2 10%3 FC From Concentrate 100%4 NFC Not From Concentrate 100%100%FC NFC NFC 100%NFC NFC NFC NFC NFC NFC NFC NFC NFC NFC NFC 2019-2023 NFC 2023 1 2023 2022 10 2022 2021 11 2021 3 2035 2019 6 2019 5 21966 23821 25974 28228 30733 32189 35128 36883 8%9%9%9%5%9%5%2015 2016 2017 2018 2019 2020 2021 2022%2015-2022 NFC NFC 2022 36883 5%NFC 332316 300931 366262 380987 408017 391981 440823 439733 10%10%9%8%-4%12%0%2015 2016 2017 2018 2019 2020 2021 2022%2018 2015-2022 NFC NFC NFC 2022 2023 22 2 8 Y Z Z NFC 2013-2014 NFC 2013 NFC NFC NFC NFC 2015-2016 2017-2019 2020-2022 2023-NFC NFC NFC NFC O2O NFC 12 NFC 1 NFC 2 NFC 3 NFC 4 N=1089 NFC NFC NFC NFC 2023 NFC 25-35 52.8%60.3%56.1%74.5%11,764 54.8%/67.6%66.6%TOP3 14 Inc.65.4%64.0%62.2%58.6%54.0%38.6%33.2%28.8%NFC/NFC 65.4%64.0%62.2%NFC NFC 2023 NFC TGI=109 36.3%TGI=108 18-30 31.2%TGI=134 44.4%TGI=119 31.2%NFC N=1089 20k N=1089 91.6%77.5%57.9%3.4%4 2.2%5.5 42.%42.1%34.8%5 34.2%32.5%2 8%NFC NFC NFC 91.6%NFC NFC 77.5%NFC 2023 NFC%NFC 12k NFC N=1089 NFC NFC 104 103 108 TGI TGI 6k 6-12k 12-20k 20k 112 118 111 112 111 130 145 110 158 100TGI110 72.0%40.3%35.5%26.0%23.1%66.8%60.5%41.9%39.2%31.9%94.2%96.4%NFC NFC NFC/72.0%66.8%60.5%18-30 31-45 NFC 2023 NFC 31-45 TGI=107 18-30 TGI=105 18-30 TGI=106 18-30 TGI=106%/N=1089 NFC/NFC NFC NFC NFC 18-30 NFC DIY 18-30 2023 NFC N=1089 TGI=113 18-30 TGI=119 18-30 TGI=114 DIY NFC NFC 44.4%NFC NFC 63.2%2023 NFC TOP7 51.7%50.0%63.2%49.0%46.6%44.4%40.2%N=1089 N=1089 1-2 3-5 NFC NFC NFC O2O NFC 80.5%2023 NFC 84.2%79.2%O2O 74.5%1-2 80.5%79.6%72.6%3-5 83.7%78.5%63.1%52.3%36.5%25.5%74.2%73.8%69.7%52.4%41.5%O2O%N=1089 1.2023 4-2023 5 NFC 2.O2O/5 NFC NFC NFC 2023 NFC 69.1%64.7%41.3%17.8%29.6%26.1%16.3%14.5%94.2%49.3%47.9%113 115 115 TGI NFC 94.2%NFC 49.3%NFC+20k 2023 NFC 134 176 131 TGI%N=1089 20k 16.6%31.0%40.5%48.1%38.6%37.2%7.2%2.0%NFC NFC 94.4%NFC 36.5%NFC 13-17 11-13 18-30 NFC 2023 NFC 2023 NFC N=1089 TGI=149 18-30 TGI=122%94.4%68.4%64.1%36.5%6-8 8-11 11-13 13-17 17-19 19-23 23-3 3-6 NFC 2-3 1 NFC 2-3 1 2 2023 NFC 2 18%25%20k TGI=161 TGI=116 2 15.5%2-3 1 75.5%28.7%31.3%1 2-3 1 4-5 1 7.2%3.9%13.3%1%N=1089 20k 25 NFC 1 NFC 2 NFC 3 NFC 4 8.9%14.6%23.8%23.0%27.6%25.9%30.0%30.4%40.2%43.0%45.2%53.0%74.7%/KOL NFC NFC NFC 74.7%53.0%45.2%43.0%40.2%TOP5 18-30 31-45 2023 NFC TGI 110 TGI 90 TGI 87 TGI 114 TGI 145 TGI 124 18-30 31-45 4.9%N=1089 NFC 67.9%64.4%43.6%2023 NFC TGI 110 TGI 108 20k TGI 117 TGI 110 6k-12k TGI 107 67.9%64.4%52.2%43.6%N=1089%40.5%2023 NFC 58.8%48.5%46.1%36.5%35.5%34.1%30.3%20.5%15.3%13.7%13.4%11.8%9.9%7.0%6.4%5.2%4.2%4.0%2.4%2.1%1.2%18-30 TGI 31-45 TGI 88 115 120 74 121 70 142 44 79 94 131 124 55 101 153 143 113 100 91 73 120 107 76 58 TGI TGI TGI TGI%31.3 20.3%3.8%4.0%N=1089 76.8%74.8%46.7%41.9%39.6%25.2%20.3%19.5%19.5%18.9%18.7%18.1%17.3%13.4%76.8%C 74.8%46.7%60.0%55.1%B B TGI 141-TGI 121 20k+/TGI 118-TGI 119 B TGI 112/TGI 106 TGI=116 TGI=109 18-30 TGI=108 31-45 TGI=118 TGI=129 2023 NFC 2023 NFC TGI=118 TGI=120 60.0%55.1%52.8%49.2%47.4%47.4%30.3%C B E%N=1089 30.5%42.2%27.1%20.4%/HPP 30 2023 NFC 2023 NFC TGI=107 HPP TGI=108 TGI=113 TGI=112 45 TGI=115 120 TGI=135 15 TGI=107 180 TGI=155 90 TGI=133 120 TGI=131 30 TGI=142 45 TGI=110 33.5%26.4%12.4%12.0%8.4%30()15()45()90()120()180()365()270()63.5%HPP%4.9%1.3%1.1%N=1089 18-30 2023 NFC 45.8%49.5%26.8%31.8%28.8%27.8%36.5%44.8%38.5%IP 19.1%35.5%45.8%42.5%56.9%36.1%27.8%23.4%TGI 116 TGI 111 TGI 115 18-30 TGI 121 TGI 112 TGI 141 TGI 116 TGI 115 TGI 113%N=1089 20k 53.7%52.5%49.8%49.4%47.1%44.4%39.4%35.1%53.7%52.5%5 2023 NFC N=1089/TGI=111 TGI=120 TGI=114 TGI=140%61.9%9-10 36.1%6-8 NFC NFC NFC 9-10 61.9%0-5 2%NFC 59.9%58.5%55.1%59.9%58.5%2023 NFC 2023 NFC N=1089 0-10 0 10*8.8 2.0%0-5 55.1 52.2%51.9%46.3%37.3%27.6%26.1%23.6%55.9%59.4%56.7%53.0%53.0%46.1%39.8%30.9%27.4%23.5%NFC NFC 18-30 NFC 31-45 NFC NFC NFC 2023 NFC 18-30 31-45 TGI 112 TGI 110 TGI 119 TGI 110 TGI 147 TGI 115 TGI 111 TGI 110 65.5%57.2%52.9%51.1%50.4%46.6%33.9%23.1%24.4%23.8%N=1089 20k 6k NFC NFC 2023 NFC 01 18-30 TGI 117 TGI 112 TGI 118 TGI=110 TGI=125 02 31-45 TGI 171 TGI 154 TGI 131 TGI 127 TGI 109 TGI=128 TGI=112%33.7%33.6%30.8%30.2%38.5%28.3%26.4%18.6%18.1%16.3%13.0%33.4%21.9%30.4%26.1%N=1089 20k 6k NFC 35.5%NFC 33.5%33.4%2023 NFC NFC TGI=135 TGI=134 TGI=113 TGI=109 TGI=122 NFC TGI=117 NFC TGI=118 NFC TGI=111 35.5%33.5%33.0%24.2%22.9%33.4%23.8%22.3%21.9%N=1089 20k TGI=119 TGI=118 TGI=110+TGI=109 TGI=125 TGI=113 TGI=113 18-30 TGI 111 TGI 111 TGI=122 TGI=116 NFC NFC 18-30 2023 NFC%48.7%45.7%45.3%41.5%38.6%36.9%33.8%24.7%23.8%41.9%35.2%34.1%29.1%27.7%23.4%N=1089 6k 38 NFC 1 NFC 2 NFC 3 NFC 4 NFC NFC+NFC 1 NFC 2 NFC 3 NFC 1 2 NFC 3 NFC NFC C 01 02 NFC NFC NFC 03 NFC NFC/6 14 900ml 300ml 01 2.500ml 1L 3.300ml 5-10 4.NFC 280g10 350ml 28 GL 9 NFC NFC NFC/NFC-IF-NFC innocent-2022-NFC-2020-NFC NFC N=1089 NFC 83.7%78.5%74.2%73.8%69.7%TOP5 O2O 1.NFC 2.NFC NFC 3.NFC NFC NFC 01 02 B THANKS
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