资源描述
2022-2023 OTT PC OTT PC APP 1 2 3 4 AIDMA/5 ROI 30 2019 10 Simon Peel 77%ROI 30 AIDMA ATTENTION INTEREST DESIRE MEMORY ACTION AIDMA ROI AIDMA 70%30%70%PC APP)/1.0 PC 1.0 2006 2.0 2006-2012 PC 3.0 2012-2016 4.0 2016-OTT OTT AR PC 1.0 2.0 2.0 PC 3.0 5G AI AR 1.0 PC 3D 3.0 OTT PC/OTT PC PC PC CNNIC 80166 82851 85449 90359 93984 98899 101074 3.35%3.14%4.01%5.75%5.23%2.20%2018.6 2018.12 2019.6 2020.3 2020.6 2020.12 2021.6()%ROI ROI CNNIC 2018-2021 ROI 1 2 3 4 OTT PC OTT APP OTT/PC PC CNNIC 4.4%2.7%0.2%-0.1%2021 2022 2.45 1.20-52%2021 2022 13.64 7.87-42.3%116.9 93.6-19.93%2021 1-6 2022 1-6 PC CNNIC 2022 PC 2021-2022 2020-2022 PC%1/4 N=756 2022 8 N=756 2022 8 TOP1 TOP2 83.33%83.07%91.40%/82.28%/TOP3 78.31%81.08%77.12%TOP4 34.27%TOP5 28.70%/01 2/4 N=914 2022 8 N=914 2022 8 TOP3 TOP1 73.96%TOP4 30.74%38.73%/87.96%83.26%52.52%18.16%OTT OTT OTT/OTT OTT OTT 73.96%65.97%OTT 02 OTT OTT TOP2 65.97%6 OTT OTT 3/4 PC PC PC PC 73.39%PC PC 8 50.32%44.39%PC PC PC PC 91.3%PC 81.2%PC PC N=793 2022 8 N=793 2022 8 03 PC/91.3%81.2%/56.6%52.7%PC TOP1 73.39%PC TOP2 65.20%PC PC PC 4/4 OTT N=1416 2022 8 N=1416 2022 8 04 TOP1 TOP2 80.58%67.37%TOP3 64.48%TOP4 55.65%TOP5 54.80%94.07%82.27%83.69%64.69%49.9%39.3%PC PC 8 OTT 7:00 8:00 9:00 12:00 14:00 19:00 20:00 23:00&PC&OTT&1/2 OTT 3-5 42%21%5 OTT 44%OTT 1-2 34%OTT OTT 50%1-3 1-3 OTT N=756 2022 8 N=914 2022 8 31%42%2022 6%21%1 1-2 3-5 5 5.2%19.2%31.8%23.5%20.4%1 1-3 3-5 5 22%44%25%6%2022 OTT 3%3 1-2 3 1-2 16.0%14.3%49.3%14.0%6.4%1 1-3 3-5 5 2022 2022 OTT 2/2 PC N=793 N=1416 2022 8 58%25%2%15%1%3 1-2 3 1-2 27%12%PC PC OTT PC 48%PC 5 42%59%15 PC PC 2022 PC 2022 PC 2022 2%15 7-15 3-7 59%3 42%9%48%7%19%29%PC 20%23%3-5 1 5 1-3 1/4 N=754 2022 8 8.86%75.26%64.81%18.78%15.61%84.66%1.19%14.81%63.49%20.50%63.49%29.89%/2022 2022 1./35.32%2./29.89%3.23.41%4.8.99%5.2.38%(%)2/4 OTT OTT 76.62%80%OTT OTT OTT OTT 52.74%OTT OTT 2022 OTT OTT 4.38%26.04%52.74%16.85%TOP1 76.62%TOP3 54.55%OTT TOP2 64.29%83.15%16.52%0.33%N=914 2022 8 OTT 29.43%/21.23%17.51%(%)OTT 3/4 PC PC PC PC PC PC PC OTT PC 48.68%PC N=793 2022 8 PC PC 72.3%66.3%61.4%PC PC PC PC 61.4%59.4%56.4%47.5%35.6%1.0%2022 PC 37.33%12.74%PC 48.68%PC 4/4 PC APP N=1416 2022 8 24.1%48.4%13.1%12.0%1.4%0.6%0.4%APP 53.25%2022 TOP 1 TOP 2 TOP 3 APP 15.25%13.28%10.24%AD 41.17%35.31%N=1590 2022 8 1/2 PC PC PC 26-35 OTT 36 PC 0-35 0-25 44.33%55.67%53.83%46.17%53.17%46.83%OTT PC%2022 5.15%7.42%7.80%7.95%24.27%23.91%25.79%27.23%40.50%36.14%37.74%36.10%21.24%22.05%19.37%19.07%6.46%7.31%5.53%6.26%2.37%3.17%3.77%3.38%OTT PC 2022 0-18 18-25 26-35 36-45 46-55 56 40.00%60.00%2/2 32.0%27.0%29.5%24.3%47.2%49.2%49.2%50.3%14.4%16.7%18.9%6.4%7.0%16.4%4.9%6.6%PC OTT 5000 5001-10000 10001-20000 N=1590 2022 8 20001 5.50%6.90%7.30%8.10%OTT PC%N=1590 2022 8 PC PC/5001-20000 OTT 5000 PC 20001 PC 2022 2022 OTT OTT PC PC 20001 OTT PC 3D OTT PC PC /4A OTT OTT PC 360PC 1 2 3 4 2021 12 01 02 OTT 03 PC 04 APP PC 4.69 10 2021 OTT 10.83 APP PC OTT PC APP APP OTT PC APP OTT PC APP OTT PC APP 4K 4K PC APP OTT PC APP/3D/01 OTT 02 PC 03 APP 04 OTT PC APP 01 02 03 04&APP OTT PC APP PC APP PC APP 10 3-5 10-20 OTT PC APP OTT PC APP/OTT /OTT PC APP PC PC OTT 618/11/APP PC PC OTT OTT PC 3C 0 T1 T2 ROI ROI APP OTT PC PC 4 20-45 5000 20-40 2 20-50 230+260+4+150+1800+6+280+1800+13000+OTT OTT 5 AI 5 AI AI AI 15 15s AI OTT IoT AI 6 3200 OTT 4K 5 AI OTT AI OTT AI IoT OTT 4K PC 360PC 360 TVC DAU1 MAU3+8.7 58.8%33.6%77.1%360 AI+PC+PC 360PC 360 PC PC 360 8 360PC TopView 3 3 60S TopView T opView T opView 3 TopView TOPVIEW 1 2 3 4 1/4 iUserTracker&mUserTracker-2022 2022Q2 1340.34 3%1%186.19 56%18%186 Q2 53%202.98 19%249.43 4A 2022 7 13.8969 0.57%2022 Q2 56%53%4A 2022 Q2 2/4 SEO CPC CPA CPT CPM 3/4/4/4 VR/AR AI IP PC VR/AR AR AI AI IP 4G AI 5G AR/AR
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