2022-2023第一季度芝士味咸味零食洞察报告.pdf

2022-2023 第一季度芝士味咸味零食洞察报告 Kerry 2021|2-20%0%20%40%60%80%0 40 80 120 160 2023*/平均数：33平均增长率：25%其中咸味零食占比超过60%2022 年新品数量19-22 年新品数量年复合增长率/Innova Kerry 2023|3|Kerry 2023|4|Classified as General Business 45%47%53%58%58%60%61%64%65%67%67%68%80%82%100%Q.=1076 Kerry 2023|5|Classified as General Business14%14%18%19%20%20%20%24%24%24%25%26%26%26%27%27%29%29%29%29%31%31%32%32%32%39%/100%90%*“”“”*15 100%/无大豆 Q.=1076 Kerry 2023|6|Classified as General Business/Q.*/Kerry 2023|7|Classified as General Business 67.8%67.9%66.2%687*2023 2 1 Q.*Kerry 2023|8|Kerry 2023|9|Classified as General Business95 90 80 65 Top 1 Top 2 Top 3 Top 4 Top 5 Z X Q.=1076 Kerry 2023|10|Classified as General Business68%41%17%15%10%/“”“”“”“”“”“”“”“”“”“”“”“”No.1No.2No.3No.4No.5Q._=1076 Kerry 2023|11|Classified as General BusinessQ.=1076No.1 86%No.2 84%84%No.4 83%No.5 82%82%No.7 80%No.8 79%No.9 78%No.10 77%77%No.1 56%No.2 50%No.3 47%47%No.5 45%No.6 44%No.7 43%43%No.9 42%No.10 41%Kerry 2023|12|Kerry 2023|13|Classified as General Business01020304050607080902022/Kerry 2023|14|/Classified as General Business66%68%70%73%73%73%74%74%74%76%77%77%80%66%67.9%70.4%72.5%73%73.3%73.5%74%74.1%76.3%(/)76.9%76.9%79.6%Q.=1076(/)40%Kerry 2023|15|Classified as General Business Q.=1076 Z 95 90 80 Kerry 2023|16|Classified as General BusinessQ.=107627%38%41%42%44%48%51%68%+Kerry 2023|17|Classified as General Business 38%38%43%49%50%52%53%55%Q.=1076 Kerry 2023|18|Kerry 2022|19|Kerry 2021|20 Kerry 2022|20 TasteSense BC30 Classified as General Business Classified as General BusinessClassified as General Business 16 8,790 1,076 18-65 2022 3-4 Z 95 90 80 X 65-80 65 55-10 10-20 20-Classified as General Business Cream cheese 19 Classified as General Business Blue Cheese“”“”“”Classified as General Business Emmental Cheese Emmental“”Jerry Emmental Classified as General Business Gouda Cheese 45%Classified as General Business Cheddar Cheese 45%4.5“”Classified as General Business Mozzarella Cheese Classified as General Business Chevre Cheese Chevre Classified as General Business Feda Cheese