资源描述
2023-20274 年YouTube Nox Influencer NOX SAAS 500 万+全球最受欢迎的网红数据分析平台 支持英、日、韩等10种语言 服务全球80%国家 网站月独立访问 量 4300 万+覆盖4 大主流社交平台 30万+头部腰部网红注册入驻 KOL 资源遍及全球 全球优质网红资 源 20 万+客户遍布全球 覆盖游戏、美妆服饰、3C 各行业 服务众多行业大客户 合作品 牌 2022YouTube KOL 2022 2022 01 2022YouTube 02 03 04 C O N T E N T S 05 2022YouTube 2022 1W+2022 2022 2022 11107.6 6.96%173.46 3.7%0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%3:1&3 2022 2 2022 40 35 30 25 20 15 10 5 0-5-10 200 180 160 140 120 100 80 60 40 20 0 1 2022 2017 2018 2019 2020 2021 2022%29%17%11%7%4%3%4%4%5%5%4%4%3%2 2022 RPG 0%10%20%30%60%70%80%90%100%2022-Q2 2021-Q2 2020-Q2 2019-Q2 2018-Q2 2017-Q2 40%50%2022 2022 12%83%:AppFlyers,2022 App,Aug 2022 2022 2022 RPG YouTube 2022 RPG YouTube TikTok Instagram KOL 2022 RPG SLG 0.00%10.00%20.00%30.00%40.00%50.00%60.00%YouTube Instagram TikTok 2022 56%22%22%2022 KOL 1W+Date Range 2022 12 0 1000 2000 3000 2022 0%5%10%15%20%25%30%RPG SLG 2022 2022 2022 RPG SLG RPG YouTube RPG SLG RPG 2022 KOL 100W+1-2.5W 1W+Date Range 2022 12 10-100W 0.1-1W 2.5-10W 0.1W 2022 0 200 400 600 800 SLG RPG 2022 1000 2022 2022 SLG RPG TikTok 2022 SLG RPG Y ouT ube TikTok 80%70%60%50%40%30%20%10%0%YouTube TikTok Instagram 2022 2021 1W+Date Range 2022 12 2022 2022 RPG SLG Y ouT ube 2022 RPG SLG RPG TikTok YouTube 0%20%40%60%80%100%120%2022 RPG SLG 1W+Date Range 2022 12 0%10%20%30%40%50%2022 2022 2022 0.00%5.00%10.00%15.00%20.00%25.00%30.00%35.00%2022 2021 游戏增长 厂商增长 1W+Date Range 2022 12 2022 IOS CPI 30%KOL KOL 1W+Date Range 2022 12 2022+=ROI KOL KOL+=ROI 180 160 140 120 100 80 60 40 20 0 2018 2019 2020 2021 2022 2018-2022 2022 KOL 5-10 1 10-50 1-5 50 0.4 0.35 0.3 0.25 0.2 0.15 0.1 0.05 0 0-10%10%-30%30%-50%50%-70%70%-90%90%-100%2021-2022 2021 年 2022 年 1W+Date Range 2022 12()CPM=()1000 CPM CPM CPM CPM CPM CPM South Korea Japan France Germany Unite States Unite Malaysia Taiwan Indonesia Brazil Turkey Philippines Vietnam Mexico India Saudi Arabia United Thailand Russia CPM CPM CPM 2022 CPM 1 2 2022 2022 2022 KOL KOL KOL YouTube Instagram TikTok 1W+Date Range 2022 12&2022YouTube KOL 1800 YouTube 2022 Elite 1M+Subs Macro 100k-1M Subs Mid-tier 25k-100k Subs Micro 10k-25k Subs Nano 1k-10k Subs Cute 1k Subs 2020 2021 2022 0.15%0.17%0.19%1.22%1.39%1.59%2.30%2.58%3.01%2.99%3.48%4.57%17.92%19.59%26.07%75.42%72.79%64.57%2022 1800w+YouTube Date Range 2022 12 Elite 1M+Subs Macro 100k-1M Subs Mid-tier 25k-100k Subs Micro 10k-25k Subs Nano 1k-10k Subs Cute 1k Subs 2021 2020 2022 2021+13.33%+11.76%+13.93%+14.39%+12.17%+16.67%+16.39%+31.32%+9.32%+33.08%-3.49%-11.29%2022 2021 2022 1800w+YouTube Date Range 2022 12 Elite 1M+Subs Macro 100k-1M Subs Mid-tier 25k-100k Subs Micro 10k-25k Subs Nano 1k-10k Subs Cute 1k Subs Elite 1M+Subs Macro 100k-1M Subs Mid-tier 25k-100k Subs Micro 10k-25k Subs Nano 1k-10k Subs Cute 1k Subs-2022YouTube 1800 YouTube 2022 YouTube 2021 0 500000 1000000 1500000 2000000 2500000 3000000 3500000 4000000 4500000 5000000 5500000 6000000 6500000 7000000 United States Japan India Brazil Russia Germany United Kingdom South Korea Indonesia France Vietnam Mexico Taiwan Thailand United Arab Emirates Philippines Turkey Malaysia Saudi Arabia 2022 2021 2021 1800w+YouTube Date Range 2022 12 300%250%200%150%100%50%0%2022 1800w+YouTube Date Range 2022 12 0 2000000 4000000 6000000 8000000 10000000 12000000 14000000 Saudi Arabia Vietnam Turkey United States Thailand South Korea United Kingdom Mexico Taiwan Russia United Arab Emirates Brazil Japan India Indonesia Germany France Malaysia Philippines 2022 2021 2022 1800w+YouTube Date Range 2022 12 70%60%50%40%30%20%10%0%-10%2022 1800w+YouTube Date Range 2022 12 0 10000 20000 30000 40000 50000 60000 70000 80000 Saudi Arabia Vietnam Thailand Mexico Turkey Brazil United States Indonesia India United Kingdom Russia United Arab Emirates Philippines Taiwan France South Korea Malaysia Germany Japan 2022 2021 2022 1800w+YouTube Date Range 2022 12 40%35%30%25%20%15%10%5%0%2022 1800w+YouTube Date Range 2022 12 0 100 200 300 400 500 600 South Korea Japan Taiwan Germany Turkey United Kingdom United States Vietnam Malaysia Russia France Thailand Philippines Mexico Saudi Arabia United Arab Emirates Brazil Indonesia India 2022 2021*=/2022 1800w+YouTube Date Range 2022 12-30%-20%-10%0%10%20%30%2022 1800w+YouTube Date Range 2022 12 2022 1800w+YouTube Date Range 2022 12 2022 1800w+YouTube Date Range 2022 12 2022YouTube 2022 Rank Game Video Number Published Genre Platform 1 Minecraft 2.01M Sandbox PC,Mobile,Console 2 Roblox 1.48B Sandbox PC,Mobile,Console 3 PUBG MOBILE 0.99B Battle Royale Mobile 4 Genshin Impact 0.60B Action RPG PC,Mobile,Console 5 Mobile Legends:Bang Bang 0.59B MOBA Mobile 6 PUBG MOBILE India 0.58B Battle Royale Mobile 7 Stumble Guys 0.23B Action Casual PC,Mobile 8 Free Fire MAX 0.22B Battle Royale Mobile 9 Brawl Stars 0.18B MOBA Mobile 10 PUBG MOBILE LITE 0.16B Battle Royale Mobile 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Video Number Published Genre Platform 11 Grand Theft Auto:San Andreas 0.15B ActionAdventure Mobile,Console 12 ARK:Survival Evolved 0.14B ActionAdventure Console 13 0.13B MOBA Mobile Console 14 Clash of Clans 0.12B Real-Time Strategy Mobile 15 Geometry Dash 0.12B Music Game PC,Mobile,16 Clash Royale 0.11B MOBA Mobile 17 Among Us 0.11B Party,Social Deduction PC,Mobile,Console 18 Pok mon Go 0.11B AR,LBG Mobile 19 Yu-Gi-Oh!Master Duel 0.11B Card Game PC,Mobile,Console 20 Pok mon UNITE 0.10B MOBA Mobile,Console 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Video Number Published Genre Platform 21 Higgs Domino Island-Gaple QiuQiu Poker Game Online 0.10B TAB Mobile 22 EA SPORTS FIFA 23 Companion 0.10B Sport Game Mobile 23 Identity V 0.09B Action RPG PC,Mobile 24 eFootball 2023 0.08B Sport Game PC,Mobile 25 Standoff 2 0.08B Action,Shooting Game Mobile 26 League of Legends:Wild Rift 0.07B MOBA Mobile,Console 27 Five Nights at Freddys 0.07B Survival Horror,Point and Click PC 28 Subway Surfers 0.06B Action Game PC,Mobile 29 Hearthstone 0.05B SLG PC,Mobile 30 Candy Crush Saga 0.04B Puzzle Game Mobile 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Sandbox Action MOBA Battle Royale Survival Horror Point and Click Sandbox ACTION Battle Royale MOBA RPG Adventure Point and Click Survival Horror Music Game Sport Game Card Game TAB Maze SLG Rank Game Views Number Genre Platform 1 Minecraft 110.96B Sandbox PC,Mobile,Console 2 Roblox 54.28B Sandbox PC,Mobile,Console 3 PUBG MOBILE 10.15B Battle Royale Mobile 4 Mobile Legends:Bang Bang 10.06B MOBA Mobile 5 Genshin Impact 6.99B Action RPG PC,Mobile,Console 6 Stumble Guys 5.42B Action Casual PC,Mobile 7 Brawl Stars 5.10B MOBA Mobile 8 Free Fire MAX 4.21B Battle Royale Mobile 9 Among Us 4.14B Party,Social Deduction PC,Mobile,Console 10 PUBG MOBILE India 3.59B Battle Royale PC,Mobile,Console 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Views Number Genre Platform 11 Clash Royale 3.57B MOBA Mobile 12 3.00B MOBA Mobile,Console 13 SAKURA School Simulator 2.93B Simulation Game Mobile 14 Scary Teacher 3D 2.80B Adventure,Survival Horror Mobile 15 Toca Life World:Build a Story 2.69B Simulation Game Mobile 16 Five Nights at Freddys 2.50B Survival Horror,Point and Click PC 17 Grand Theft Auto:San Andreas 1.84B ActionAdventure Mobile,Console 18 Geometry Dash 1.80B Music Game PC,Mobile,19 Clash of Clans 1.56B Real-Time Strategy Mobile 20 ARK:Survival Evolved 1.46B ActionAdventure Console 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Views Number Genre Platform 21 EA SPORTS FIFA 23 Companion 1.41B Sport Game Mobile 22 Pac-Man 1.39B Maze PC,Mobile,Console 23 Standoff 2 1.19B Shooting Game Mobile 24 Pok mon Go 1.06B AR,LBG Mobile 25 Higgs Domino Island-Gaple QiuQiu Poker Game Online 0.93B TAB Mobile 26 Animal Revolt Battle Simulator 0.92B Simulation,Sandbox,Action PC,Mobile,Console 27 eFootball 2023 0.89B Sport Game PC,Mobile 28 Granny 0.87B Survival Horror PC,Console 29 Yu-Gi-Oh!Master Duel 0.80B Card Game PC,Mobile,Console 30 Subway Surfers 0.79B Action Game PC,Mobile 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Party Social Deduction Simulation Point and Click Sandbox MOBA ACTION Battle Royale RPG Survival Horror Adventure Point and Click Music Game Sport Game Card Game TAB Maze Strategy Rank Game Views Number/Video Number Genre Platform 1 Draw 2 Save:Stickman Puzzle 735.30K Puzzle Game Mobile 2 Puzzles&Survival 652.55K RPG Mobile 3 Stickman Dismounting 490.99K Puzzle Game Mobile 4 Standoff 2 428.59K Action,Shooting Game Mobile 5 Hero Wars Fantasy Battles 423.06K Action RPG PC,Mobile 6 327.79K SLG Mobile 7 275.92K RPG,Puzzle Game Mobile,Console 8 Pixel Legends:Retro Survival Game 267.99K Action,Puzzle Game Mobile 9 Dark Internet-Terror Extremo 264.99K Etcetra Game Mobile 10 Mobile Legends:Adventure 218.62K Action RPG Mobile 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Views Number/Video Number Genre Platform 11 Age of Apes 182.98K SLG Mobile 12 Supreme Duelist Stickman 172.61K Action game Mobile 13 Bloodline:Heroes of Lithas 161.74K RPG Mobile 14 Matreshka RP 159.34K Simulation PC,Mobile 15 IMBR-Play.Earn.Belong 154.72K Casual Game Mobile 16 Mario Kart Tour 150.45K Racing Game Mobile 17 Massi Hacker 148.18K Casual Game Mobile 18 SAKURA School Simulator 141.50K Simulation,Casual Mobile 19 139.59K Action RPG Mobile 20 Fishdom 124.01K Puzzle Game PC,Mobile,Console 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Rank Game Views Number/Video Number Genre Platform 21 114.02K RTS,Casual Game PC,Mobile,Console 22 Warpath:Ace Shooter 107.42K FPS,SLG Mobile 23 Project Makeover 105.96K Puzzle Game Mobile 24 Toca Life World:Build a Story 103.02K Simulation PC,Mobile 25 Comics Bob 98.88K Casual Game Mobile 26 Terraria 95.74K Action,Advanture Game Mobile,Console 27 Find the Alien 87.39K Action,Casual Game Mobile 28 Dislyte 83.06K RPG PC,Mobile,Console 29 Ice Scream 6 Friends:Charlie 78.96K Action,Advanture Game Mobile 30 Arizona Mobile 76.86K Simulation Mobile 2022 YouTube 30 As of Dec 2022 NoxInfluencer explores over 18 million YouTube channels across the whole world.All statistics in this report are based on NoxInfluencer stats academy.Puzzle Game Casual Game Simulation Puzzle Game ACTION Racing Game RPG Casual Game Racing Game SLG Adventure Shooting Sandbox Minecraft Roblox Sandbox M i n e c r a f t R o b l o x TOP TOP 2 Top 10 0 Top 30 3 Top 10 8 Top 30 12 2022 TOP30 3+PC,Mobile,Console PC,Mobile Mobile,Consol Top 30 e Top 10 2 5 1 Mobile THANKS
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