2022-2023卡塔尔世界杯移动互联网洞察报告.pdf

2022-2023卡塔尔世界杯移动互联网洞察报告2 5G DAU 4.7 00 3 3CONTENTS 20222022 2022 0102032022 5 30 PEL UFC PC PC App VR+4K 8K VR 2022 TV PC App App 2014 2014-2017 46 2018-2020 2021-2022 2021 6 157%1 5000 2018+157.0%+41.5%248.3 351.3 902.7 02004006008001,0002014 2018 2022x 10000 2626 1 5451()7 DAU DAU 12 11 4.7 DAU 710 11 DAU 200 DAU 4.7 iAPP MoonFox iApp 2022.11-2022.124.49 4.67 4.70 4.57 4.34.44.54.64.74.8x 1000000002022 DAU()11.20 534.1 710.0 592.2 400500600700800 x 100002022 DAU()12.18-12.19 1/48 5G+XR/MR 5G/5G+2022 4K HDR Vivid AudioVivid AVS3 AI+XR disguise 17%40%MR VR MR 3D VR 4K PAL SD4K AI XR 1990 2002 2010 2014 2018 2022 5G+5G+/app/pc 5G+,VR/AR 360 AI 2022 10 75.3%30.1%31.6%75.3%12.1%30.1%31.6%26.2%2022.12 73.8%11 55.6%0049%90 36.3%85%00 2022.1249.0%36.3%11.6%3.1%00 90 80 7001 020.5%5.1%8.3%6.9%25.3%49.1%4.8%/0313.6%7.0%6.8%6.7%5.2%04 top 5 53.9%12 2022.128.3%8.6%35.3%38.9%41.7%12.5%17.3%16.0%36.2%17.8%38.2%18.9%13 66.5%44.2%00 23.5%80 00 2022.12 65.7%44.2%51.5%33.7%12.2%2.6%00 90 80 70 55.8%19.5%33.5%41.1%39.3%15.2%4.4%00 90 80 70 66.5%10.5%38.8%48.2%30.6%17.7%3.5%00 90 80 70 61.2%6.3%39.2%29.4%39.3%23.5%7.8%00 90 80 70 60.8%42.4%44.9%53.1%33.2%11.7%2.0%00 90 80 70 55.1%25.6%44.0%50.7%39.6%8.2%1.5%00 90 80 70 56.0%14 33%2022.12 11 20 30 11 20 12 18 2022 L9 L8 Max 30+2022 19.1%12.8%34.7%/32.9%4.6%6.8%8.6%9.0%19.1%87.9%/15 42.4%15.1%2022.12/51.0%46.9%27.0%21.0%39.5%38.6%31.9%22.6%20.6%22.1%16 151.7 127.5 2022.12TGI/*100 TGI/112.0 97.0 129.6 93.1 132.5 120.8 113.7 102.5 110.5 105.4 123.9 127.5 101.5 86.2 95.1 100.4 101.6 151.7 97.7 104.0 97.8 108.7 104.5 96.9 17 2022.12TGI/*100 TGI 106.8 112.7 155.0 121.8 130.1 149.4 122.6 76.2 41.6 40 60 80 100 120 140 160 18121.8137.8159.380130132.3134.1157.480130118.9136.9145.580130 83.6%2 2022.12TGI/*100 TGI 83.6%83.6%2 19 82.2%54.2%42.0%iAPP 301%2022.12DAU iAPP MoonFox iApp 2022.11.13-2022.11.20/210022002300 x 10000 110001300015000 x 10000&DAU 15.3%5.4%301%235%263%88%2022 2104010302 IP UGC IP PGC PGC+UGC 22+2022/X UGC/IP 5G 60 10 258 5G 16 XR FIFA VR/AR360+5G+VR/AR,360 23 LED AR TVC IP 12345 3D 3D 12 360 1041 2079 5700