2022-2023祖玛珑品牌拆解报告.pptx

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2022-2023 125 1.2.Jo Malone London/154 1999 200 2021 618 10 8 11 11 12 1&8.25%&86.42%18 25 65.82%&1000 28.26%2 3289.7 2 929.7 28.26%36.48%21.44%CPS 42.08%JOMALONE -JoMaloneLondon 1999 200 2045.9 2333.6 4422.9 882.3 988.1 2866.4 407.6 2160.7 531.2 3584.9 255.0 661.2 1182.4 550.9 5890.3 477.9 2431.7 294.1 1161.8 9983.9 944.2 559.4 4449.7 650.4 3957.8 903.2 2021 2 2021 3 2021 4 2021 5 2021 6 2021 7 2021 8 2021 9 2021 10 2021 11 2021 12 2022 1 2022 2&-&/11 8 661 622 638 433 588 720 614 204 780 632 665 460 0.80%1.09%1.26%0.81%0.64%225 0.71%1.35%1.36%1.26%0.91%0.69%2021 2 2021 3 2021 4 2021 5 2021 6 2021 7 0.42%2021 8 2021 9 2021 10 2021 11 2021 12 2022 1 2022 2 JoMaloneLondon-JoMaloneLondon-&1.71%JoMaloneLondon-JoMaloneLondon-11 618-/2021 12 10/2022 02 10/2022 02 15/2022 02 15/2022 02 21/2021 9 28/2022 02 16-52.36%46.76%60.37%66.23%60.72%70.57%15.88%12.00%9.92%5.61%5.63%4.96%3.23%4.67%14.37%4.48%12.19%4.12%2021 9 2021 10 2021 11 2021 12 2022 1 2022 2 JoMaloneLondon-/-0.0 2000.0 4000.0 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