资源描述
2022-2023+SVC(Sponsorship Value Creator)SVC 2018 452 1019 100 100 100 110 100 1.1 SVC-/KOL KOL KOC q2 N 1 2 3 9.8%10.5%2019 SVC-2019-2021 14.7%2020 2021%12 14 17 2019 2021 SVC-2019-2021 2020 2019-2021 4 10 4 7 10 2019 2021 SVC-2019-2021 2020 2021/TOP1 675,086 IP+30 30+,+TOP1 KOL TOP1=+=/#TOP1 593,076#=426 TOP1#2#544,752=76 TOP1#papi#364,180=449=358 40%50%60%70%80%90%100%0%20%40%60%2020-2021 2020-2021 NSR=-/+NSR 80%100%2020 2021 2021 3 2020-2021 NSR 85%82%2020 N%2021 N%-UGC 49.3%44.1%2020 2021 mVideoTracker-2020-2021%44.6%42.8%2020 2021 mVideoTracker-2020-2021%2021 N 10 2021 N 43.3%N 52.6%1 2 3 UGC 8 3D UGC UGC IP 2 SVC 2021 N 2020 N N IP 19.8%60%58%2020 N%S4 NSR 99.8%2021 N%S5 NSR 99.2%SVC 2021 N IP 105 105 104 104 102 100 100 97()TGI TGI 108 N=1325 2022 4-TGI=/*100&5 5 TOP1 TOP3 TOP4 TOP5 -TOP1 Top4:Papi Top5:Top6:-TOP4-TOP8-TOP3 TOP1 TOP1=+-TOP5-TOP7 TOP1 Top1:Top2 Top3:5 5 UGC IP vs#525 789 428 426 461 357 783 1,468 644 517 49 65 52 21 20 12 105 135 94 1 2 3 6 9 10 S5 177 4 5 7 8#2022.2.7-2022.4.24#papi#TOP1#17.1 IP S5 77 N 36 banner 170+#8.2+S5 66 1904w 1789w 1311w 1253w 1172w 1053w 1003w,40.0%,29.0%,11.0%,20.0%5 2022 2-4 TGI=/*100 SVC-TGI 107 25-30 125 31-35 109 145 116 8000 124 2021Q1 2022Q1 m-2022Q1-TGI 105 113 108 107 13 16 2021Q1 m-2021Q1-2022Q1 2022Q1+23%1 2 3 86 100 2019 2021 SVC-2019-2021 126 2020-84 93 115 2019 2021 SVC-2019-2021 2020 SVC 2019-2021 2021 15%2019.1-2021.12 2019.1-2021.12 IP SVC-=100 1 x VIVO X21 3 x ABC 4 x 5 x 40%30%47%10%20%32%64%16%130 40%30%47%10%110 20%32%64%16%132 116 140 147 120 164 IP IP-IP SVC-IP 96 146 133 160 106 150 136 166 99 SVC-162 147 134-25.0%11.1%6.0%5.5%3C SVC-2019-2021 TOP5 47.4%SVC 166 85 64 SVC-2019-2021 TGI TGI 125 128 133 98 98 98 SVC-&-5 5-162 160 166 100 100 99 SVC-&-5 -MV-#100 100#-#-1.2 37.2-5#+logo&33.2%20.2%18.0%49.1%38.8%36.8%162 62%168 20%SVC-5%+15.9%+18.6%+18.8%162 62%168 68%slogan 70.2%69.8%54.1%51.4%16.3%33.2%16.9%16.0%slogan 53.9%35.4%SVC-%53.9%36.6%37.2%35.4%APP logo 159 59%164 64%&159 59%164 64%&APP&logo APP&50%30%19.9%9.9%10.1%47.8%36.6%37.2%SVC-5%+27.9%+26.7%+27.1%103 3%151 51%157 57%72.5%60.7%58.4%56.8%37.3%36.6%38.2%43.5%35.2%SVC-%35.2%24.1%20.2%13.3%T H A N K Y O U
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