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2023-2024 行业|Content 01 02 03 04 PART 1 50 12.50%13.60%26.30%26.80%30.80%2018 12 2019 3 2019 6 2019 9 2019 12 2020 3 2020 6 2020 9 2020 12 2021 3 2021 6 2021 9 2021 12 2022 3 2022 6 2022 9 2022 12 0.00%10.00%40.00%30.00%20.00%50.00%60.00%70.00%80.00%0-14 15-59 60+2000 2010 2020 2000-2020 CNNIC 60 18.7%2030 20%2022 50 31%2022 3.3 3.7 4.3 5.4 5.9 7.8 9.0 10.4 12.0 12%16%26%9%6.8 15%15%15%16%1 5%2017 2018 2019 2020 2021 2022E 2023E 2024E 2025E 2026E 50 2017 2018 2020 2021 2019 50 60 4(50)39%2017-2026 2026 12 50 4 39%2026 12 2020 10 2020 11 2021 10 2022 1 2022 10 2023 2 2022 1 3 5 7 9 2 4 6 8 10 2000 2 0 2 1 2 0 2 2 200%UV 158%UV 272%UV 194%UV 179%2022 200%B 2022 96.4%B 202101 202102 202103 202104 202105 202106 202107 202108 202109 202110 202111 202112 202201 202202 202203 202204 202205 202206 202207 202208 202209 202210 202211 202212 96.4%0.42 0.45 0.64 0.99 1.44 1.51 1.69 1.97 2.22 2.74 0.02 0.02 0.03 0.02 0.02 0.03 0.07 0.15 0.36 0.53 2016 2017 2018 2019 2010 2011 2012 2013 2014 2015 2020 7 23&30%37%25 2022 30%37%6.70%12.30%25.80%19.30%84 95 16.70%83 103 19.20%110 114 2200 2500 3100 3600 7900 9000 11100 12900 1400 1600 1900 2200 2 0 1 5 2 0 1 7 2 0 2 0 2 0 2 2 E TGI 2022 QuestMobile 2022 2022 4000 4000-10000 10000 2022 8 88%13.80%42.10%30.10%25.90%69.40%-10%53.50%16.30%16.50%2021 4 11 PART 2 7%3%90%90%9073 30%20%01 02 03 04 05 06 07 01 02 04 05 03 06 07 200%30%TOP3 TOP3 1000%1000%35 100%100%19 PART 3 50%23%/16%36.3%94%:1.0 2.0/81%2021 1381 1800+5.49 RMB OK YIKO+OK YIKO-99.99%+6000Pa+68%/T20 PRO&+/15 IOT/6%68%32%68%13%81%1499-1999 2099-2999 3099-4599+11 2 TOP1 FEA 1700N 2 2 55 K1075 876.95%Top1 13%9.89%70 70/+2019+70 70 Station+Station 8 3.0Pro 4 3 1 Station 8 LCD Station+top1 300/DTC AI 1.24 2.3.APP APP AI 27 PART 4 行业机 会 品类机 会 卖点机 会 品牌机 会 1 2 3 4 28 THANKS
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