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cgws 2018 09 17 0755-83515591 Email:hesilin cgws :S1070518070001 0755-83554449 Email:zhangzhengweicgws :S1070115100009 2017-11-02 2017-11-01 & 2018 10 400 1 2018 128 20% 2017 3 2 1 2 3 1 4 5 2 , IM -40% -30% -20% -10% 0% 10% 传媒 沪深300 证券研究报告 行 业 专 题 报 告 行 业 报 告 传 媒 行 业 2 1. & . 4 1.1 . 4 1.2 . 5 2. “ ” “ ” . 7 2.1 . 7 2.2 “ ” . 10 3. . 13 3.1 . 13 3.2 . 15 3.3 , . 16 4. . 17 3 1 . 5 2 . 5 3 20142016 . 7 4 2017 3 . 7 5 2017 3 . 8 6 2017 3 . 8 7 2017 3 . 9 8 2017 3 . 9 9 2017 3 . 9 10 . 11 11 . 11 12 . 12 13 . 13 14 App Store . 14 15 App Store . 14 16 . 15 17 . 15 18 . 16 19 Apps . 16 20 IM . 17 21 IM . 17 1 . 4 2 WhatsApp . 5 3 . 10 4 . 10 4 1. & 1.1 2018 10 400 2018 5 15 TNT 2018 8 20 2018 1 APP 2 3 500 4 B 1 8 20 8 24 App 8 25 APP STORE 8 28 1.5 8 29 APP STORE 8 30 400 8 31 500 9 3 9 9 B 9 14 IT 1 8 30 9 3 9 13 3.9% 2 Appstore 8 27 9 2 5 1 2 1.2 2 WhatsApp SNS IM SNS SNS + 6 SNS Facebook + + / + Messenger FB WhatsApp Instagram / Twitter + Snapchat / Line + + / + QQ + + + / + Q QQ + + + / + + + + + / + WhatsApp 1 WHATSAPP 2 APP 3 4 APP 1 IOS 2 7 2. 2.1 1 2016 45% 200 2018 128 2 2016 2018 20% 3 20142016 4 2017 3 8 5 2017 3 3 33% 23.6% 6 2017 3 1 2 34.2% 37.3% 9 7 2017 3 8 2017 3 9 2017 3 10 2.2 IM QQ
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