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Whatmakesapopupstoreapopupstore?Itstemporary.Itssurprising.Itsexperiential.Thisisagoodtimeforstartups:HighretailvacancyratesHighstartupcostsMarketriskMillennials +interactivityWhatcan/shouldpopupsdo?Popupsaregoodformainstreetsbecausetheykeepspacesoccupied.theyhelpstartupsgetestablishedwithouttheburdenoflongtermleasecommitments.theydiversifythedistrictsproductmix.TestnewproductlinesinspecificmarketsTestabusinessmodelTestabusinessmodelTestabusinessmodelTestabusinessmodelSource:AtlantaJournalConstitutionBuildbrandloyaltyRepositionanestablishedbrandBuildexposureinanewmarketareaBuildexposureinanewmarketareaBuildexposureinanewmarketareaBuildexposureinanewmarketareaFillssmallmarketgapsTakeoverafailedcompetitorsmarketSellexcessmerchandiseSellexcessmerchandiseSellexcessmerchandiseOfferexclusiveproductsorservicesOfferexclusiveproductsorservicesOfferexclusiveproductsorservicesOfferexclusiveproductsorservicesOfferexclusiveproductsorservicesBringproductsdirectlytoconsumersSource:FastCompany magazineProvidespaceduringconstructionorrelocationSource:FastCompany magazineProvidespaceduringconstructionorrelocationAretheyagoodfitforyourdistrict?Doyouhavespace?Are(some)propertyownersopentoit?Are(some)businessownersopentoit?Opportunitiesforexistingbusinesses?Aretherelocalentrepreneurs?Willitcomplementtheexistingretailmix?Dolocalordinancesallowpopups?Dodemographicsfitthebusinessmodel?SomerandomexamplesStoreinstore:SPACE15TWENTYStoreinstore:SPACE15TWENTYStoreinstore:SPACE15TWENTYPermanentpopupspace:OPENHOUSEPermanentpopupspace:OPENHOUSEPermanentpopupspace:OPENHOUSEPermanentpopupspace:OPENHOUSEPermanentpopupspace:OPENHOUSEIntegratedmarketing:EDDIEBAUERDOWNCLOTHINGMobileretail:UNIQLOMobileretail:UNIQLOMobileretail:UNIQLOMobileretail:UNIQLOBrandloyalty:BANKOFAMERICAGIFTBOXAconstantlychangingbusinessAconstantlychangingbusinessAconstantlychangingbusinessApopupthatbecamepermanentBuildingbrandawareness:ROCKPORT+ADIDASBuildingbrandawareness:ROCKPORT+ADIDASBuildingbrandawareness:ROCKPORT+ADIDASBuildingbrandawareness:ROCKPORT+ADIDASBrandloyalty:JCREWHOLIDAYHABERDASHERBrandloyalty:KATESPADEIGLOOMobileretail:DIMMobileretail:DIMMobileretail:DIMBrandloyalty:DOMMELSCHBEERBrandloyalty:DOMMELSCHBEERBrandawareness:PARKHEREBrandawareness:PARKHEREEDSMARTIANBOOKEDSMARTIANBOOKEDSMARTIANBOOK
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