2018年元旦彩电市场总结.pptx

,市场仍在等待春天的到来,-2018年元旦彩电市场总结-,2,数据说明,数据来源,数据口径, XX线上线下零售监测数据,2018年元旦2017年元旦,周二2627,周三2728,周四2829,周五2930,周六3031,周一201725201626,周日3120171,3,彩电市场没有元旦的喜庆气氛，双线同比大幅下降2018年元旦市场同比,0.4%,-26.0%-39.7%,-25.7%-35.0%,7.4%,量,额,价,线上,线下,数据来源：XX零售监测,4,数据来源：XX零售监测,线下北方比南方表现略好60%-20%-30%-30%-40%-40%-50%=70,线下,16.0%13.4%19.9%,29.1%,5.5%5.5%8.0%,1.4%,线上,大尺寸在节庆日毫无意外的表现优异2018年元旦市场尺寸段量份额,41.5%,54.8%,数据来源：XX零售监测,7,44.2%31.2%,75.0%98.3%99.9%98.7%98.7%85.5%,合计=7065586055485042453940,线下,15.1%5.6%,75.4%,98.2%100.0%99.9%93.4%数据来源：XX零售监测,54.1%,线上,4K线下占四分之三，线上超一半2018年元旦市场尺寸段量份额,8,数据来源：XX零售监测,1.5%1.9%,2018元旦2017元旦,0.3%,0.9%,2018元旦2017元旦,0.07%0.01%,2018元旦2017元旦,量子点,OLED,激光电视,OLED电视&激光电视成长速度快2018年元旦线下新型显示技术量份额,9,数据来源：XX零售监测,超薄,无边框,曲面,分体,*超薄：最薄处小于10mm,11.0%,5.3%,线上线下,高颜值外观电视有待进一步推广2018年元旦高颜值外观量份额,0.9%1.2%,线上线下,6.4%8.5%,线上线下,1.6%,0.4%,线上线下,10,畅销型号,数据来源：XX零售监测,型号MITV4A-32LCD-60SU470ALCD-45SF470ALCD-50SU575ALCD-40SF466ALED32EC300D32X655M7MITV4A-55(标准版)LED32EC350A,品牌小米夏普夏普夏普夏普海信创维创维小米海信,尺寸32”60”45”50”40”32”32”55”55”32”,分辨率HD4KFHD4KFHDHDHD4K4KHD,量份额4.23%2.33%2.07%1.94%1.88%1.71%1.32%1.16%1.13%1.09%,均价1,0024,5272,2423,2001,7371,0061,1072,5372,7981,198,2018年元旦线上量份额TOP10型号,2018年元旦线下量份额TOP10型号,型号LED55N3000UL55E5800A-UDLED55MU7000U55U1KD-55X8000E55C2L55P2-UD55G3LED55M5000U50G7,品牌海信TCL海信长虹索尼TCLTCL创维海信创维,尺寸55555555555555555550,分辨率4K4K4K4K4K4K4K4K4K4K,量份额1.8%1.2%1.1%1.1%1.0%0.9%0.8%0.8%0.8%0.8%,均价2,9743,0325,9172,8875,4466,0033,9494,2113,9774,023,THANK YOU!,