2016韩国移动互联网行业分析报告.pdf

Korea MobileInternet Industry Report 2016Korea Mobile Internet Industry Report 2016moiba.or.kr 2016 Korea Mobile Internet Industry Report 20162016 2016Korea Mobile Internet Industry Report 2016ContentsIIISummary Chapter01 2 2 3 R&D 41. 5. 5. 62. 7. 7. 7. 83. 2016 9. 9. 14. 18. 20. R&D 22. 24. / 261. 34. 34. 372. 39. 39. 393. 414. 43. 43. 44. 45. 47. 49. 49. 50. 505. 516. 537. 55IVChapter02 Chapter03 1. 642. 67. 67. 693. 2016 71. 71. 2016 72. 2016 731. 84. 84. 922. 96. 96. 1033. / 111. 111. 1214. / 131. 131. 140. 148. 157. 1675. 176. 176. 186. 196. 205. & 214. /() 234. 242. VR/AR 250. IoT 255Korea Mobile Internet Industry Report 2016ContentsVChapter04 6. 261. 261. 268. 277. 282. 287. 296. 3001. 310. 310. 3202. 325. 325. / 329. / 334. 3543. 390. 390. 391. 3954. R&D 401. R&D 401. 4035. 407. 407. 4106. 411. 411. 413VI/ (: ) 11 (: ) 12 (: ) 13/ (: ) 14 (: , %) 14 10 15 (: , %) 16 (: , %) 17 (: , %) 27 (: , %) 28 42 44 ( ) 45 47 48 49 50 65 66 67 3 702016 73 75/ 76/ 77 792016 81 84 vs. 88Korea Mobile Internet Industry Report 2016ContentsVII (: 10 ) 90 (: ) 91 93 93 (, 1+2+3) 94 94 94 OECD (: , 2015 12 ) 98 5G 100 ARPU (: ) 101 LTE (: ) 104 105 (: ) 107SKT ( ) 108KT () 109LGU+ () 110 (: ) 117 (: ) 117 (: ) 118 (: ) 118 (: ) 119 120OS (: ) 122 (: ) 124 (2015/2016 2 , : ) 124 (2015/2016 3 , : ) 126 (: ) 127 IM (: ) 129LG MC (: ) 130 OS 137VIII 140 141 10(2016 11) 145 150 (, : , , %) 151 ( , : , %) 152 152 153 155 (2016. 6 ) 156 , VS (PB) 157 159 (: ) 161 (: ) 161 (: ) 162 3 (2016 ) 164 164O2O 166 169 (: ) 170 (: ) 171 (: ) 172 1 172TV 173App Annie Index (Google Play & iOS , 2016 12) 179App Annie Index (iOS, 2016 12) 180App Annie Index 1 (Google Play & iOS ) 180 182 iOS& 184 (: ) 186Korea Mobile Internet Industry Report 2016ContentsIX 187 (18 ) (:) 188 191 / /PC 193 1 SNS Facebook 197 / 199 (: ) 200 (: ) 206 209 210 210 (2016 12 ) 218 3 220 PC/ 221 221 224 (: 10 ) 234 (: ) 236 (: ) 237 (: ) 239 241 (: ) 246AR/VR (: , ) 252 IoT (: ) 256 IoT (: ) 257 265 2015-2018 4 266FCC 4 267FCC 267 270X 271 272 274 2018 276 277 278 279 280 ICT 281 284 285 285 286, , 288Digital in Southeast Asia(2015 4 ) 289 291 2025 292 2010 2020 293 296 296 301 302 304e- 305GESAC 307 (: , %) 311 (: , %) 311 (: , %) 313 (: , %) 314 (: , %) 315Korea Mobile Internet Industry Report 2016ContentsXI 10 318 (: , %) 319 (: , %) 321 (: , %) 322 (: , %) 323 (: , %) 324 (: , %) 326/ (: , %) 329/ (: , %) 336/ 337/ 338 (: , %) 355 (: , %) 358 (: , %) 358 (: , %) 360 (: , %) 360 (: , %) 362 364 366 367 368 (: ) 391 (: ) 392/ (: ) 392 (: ) 393/ (: ) 394 (: ) 396 (: ) 397OS (: ) 397 400XII 1 (: ) 9 2 (: ) 10 3 (: ) 18 4 (: ) 19 5 OS OS 19 6 20 7 20 8 21 9 () 22 10 R&D 22 11 R&D 23 12 23 13 24 14 25 15 25 16 /() () 26 17 /() () 26 18 28 19 29 20 29 21 () 30 22 () 30 23 () 31 1-1 (: 10 ) 34 1-2 (: 10 ) 35 1-3 (: 10 ) 35 1-4 38 1-5 56 1-6 58 1-7 60Korea Mobile Internet Industry Report 2016ContentsXIII 2-1 68 3-1 85 3-2 86 3-3 (M2M , : ) 86 3-4 4G 87 3-5 88 3-6 (/) 89 3-7 GDP (2015 ) 90 3-8 92 3-9 OECD (2015. 12 , : ) 96 3-10 OECD 100 (2015. 12 , : ) 97 3-11 OECD (2015. 12 ) 98 3-12 99 3-13 4G LTE World Coverage Map 99 3-14 5G World Coverage Map 100 3-15 (: ) 103 3-16 LTE (: ) 104 3-17 (: TB) 105 3-18 (: ) 106 3-19 (: ) 112 3-20 (: ) 112 3-21 4G (2016 1 ) 113 3-22 Nokia (: ) 114 3-23 Nokia 115 3-24 Huawei (: ) 116 3-25 CAPEX (: 10 ) 119 3-26 (2015/2016 2 , : ) 121 3-27 122 3-28 123 3-29 (: ) 125XIV 3-30 (: ) 127 3-31 (: ) 128 3-32 OS (2010 12016 12) 132 3-33 (2013 12016 12) 132 3-34 - vs. - (2016. 3Q) 133 3-35 (: 10 ) 134 3-36 2016 -+- 135 3-37 2016 -+- 135 3-38 (: ) 136 3-39 (: %) 138 3-40 (: %) 139 3-41 142 3-42 (: ) 142 3-43 (: ) 144 3-44 (2016) 145 3-45 148 3-46 149 3-47 153 3-48 158 3-49 158 3-50 159 3-51 160 3-52 (2016 12) 163 3-53 167 3-54 167 3-55 169 3-56 175 3-57 176 3-58 177 3-59 iOS 3 178Korea Mobile Internet Industry Report 2016ContentsXV 3-60 181 3-61 6 182 3-62 (: EB) 189 3-63 OTT 192 3-64 TV/ (: ) 192 3-65 (: ) 193 3-66 SNS (: ) 196 3-67 SNS (2014. 1 - 2016. 8) 197 3-68 Top10 198 3-69 10 199 3-70 201 3-71 SNS 202 3-72 SNS 202 3-73 SNS 203 3-74 SNS 203 3-75 (: ) 206 3-76 (: ) 207 3-77 2015 208 3-78 2015 208 3-79 211 3-80 (: ) 212 3-81 (2016 2 ) 213 3-82 215 3-83 215 3-84 , (), () 216 3-85 , (), () 217 3-86 217 3-87 220 3-88 LBS 223 3-89 GNSS 223XVI 3-90 , , (2016. 7 , : ) 226 3-91 (: ) 227 3-92 (: ) 227 3-93 (: ) 228 3-94 (: ) 230 3-95 231 3-96 232 3-97 Carekit() Research Kit() 233 3-98 (: ) 235 3-99 236 3-100 (: 10 , %) 238 3-101 239 3-102 240 3-103 eLearning (: ) 242 3-104 (2014-2019) 243 3-105 Ovum Decision Matrix: Student Success Solution in the Higher Education Industry, 2016-17 245 3-106 247 3-107 247 3-108 248 3-109 VR/AR (: 10 ) 250 3-110 VR/AR 251 3-111 VR 253 3-112 254 3-113 HoloLens 255 3-114 IoT (: 10 ) 256 3-115 IoT (: ) 257 3-116 IoT 258 3-117 (: ) 261 3-118 262 3-119 263Korea Mobile Internet Industry Report 2016ContentsXVII 3-120 264 3-121 268 3-122 269 3-123 (2015 ) 270 3-124 / 271 3-125 273 3-126 278 3-127 (: 10 ) 279 3-128 282 3-129 (2016 7 ) 283 3-130 ( ) 289 3-131 290 3-132 IT 2020 295 3-133 297 3-134 298 3-135 2013-2018 306 4-1 (: ) 310 4-2 (n=615) 321 4-3 (n=615) 322 4-4 (n=615) 323 4-5 (n=615) 324 4-6 (: ) 325 4-7 (: ) 326 4-8 327 4-9 (: ) 328 4-10 328 4-11 / (: ) 329 4-12 (: ) 330 4-13 331 4-14 / (: ) 332XVIII 4-15 / 332 4-16 (: ) 333 4-17 / 334 4-18 / (: ) 335 4-19 / 337 4-20 / 338 4-21 (: ) 339 4-22 340 4-23 340 4-24 341 4-25 / (: ) 342 4-26 / 343 4-27 / 343 4-28