品牌长租公寓市场调研.pdf

2015.09COPYRIGHT2015 MJGROUP. All Right Reserved COPYRIGHT2015 MJGROUP. All Right Reserved 长租公寓行业市场状况COPYRIGHT2015 MJGROUP. All Right Reserved , , 90%, : , , , , 0 375 750 1125 1500 2010 2011 2012 2013 2014 1,429 1,425 1,420 1,412 1,405 996 990 960 935 898 36% 41% 14% 9% COPYRIGHT2015 MJGROUP. All Right Reserved 31-35 20-30 76.54% 0% 12.5% 25% 37.5% 50% 15 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50 1% 1% 2% 4% 12% 35% 42% 3% 0% COPYRIGHT2015 MJGROUP. All Right Reserved , , , , , 2004 2008 2012 61% 53% 51% 39% 47% 49% COPYRIGHT2015 MJGROUP. All Right Reserved 2013 - COPYRIGHT2015 MJGROUP. All Right Reserved 2013 1100 , 350 , 5.5 , , 0 125 250 375 500 123 129 146 194 411 2013 0 100 200 300 400 63 66 73 160 319 2013 0 25 50 75 100 27 30 36 39 91 2013 0 10 20 30 40 7 10 11 16 37 2013 COPYRIGHT2015 MJGROUP. All Right Reserved , , , , , 30-35% 0 1500 3000 4500 6000 2,969 3,203 3,485 3,666 5,570 2013 / 0 425 850 1275 1700 1,109 1,117 1,284 1,625 1,647 2013 / 2013 / 0 1500 3000 4500 6000 1,000 1,117 1,647 3,485 3,666 5,570 45 , 30%, 11% 30-35% COPYRIGHT2015 MJGROUP. All Right Reserved , , 1800 1600 1400 1200 1000 800 600 400 200 0 , , , , , , , , 8 , COPYRIGHT2015 MJGROUP. All Right Reserved 2015 3 6 COPYRIGHT2015 MJGROUP. All Right Reserved 2011 GDP 5000 2012 90 22 85 85 90 2014 COPYRIGHT2015 MJGROUP. All Right Reserved COPYRIGHT2015 MJGROUP. All Right Reserved 高流动时代到来,租赁需求不断增长 外来人口多的城市租赁公寓市场大有可为 第三产业发达、白领较多的城市租赁公寓市场大有可为 第二产业强大和本地居民占比较高的城市目前不适宜发展长租公寓 政策环境对租赁公寓行业有支持，起到了一定的推动作用 上海作为中国东部的一线城市代表，极适合长租公寓行业的发展COPYRIGHT2015 MJGROUP. All Right Reserved 长租公寓客群状况COPYRIGHT2015 MJGROUP. All Right Reserved 2014 A B ,23 40 ,C D 45% 55% 2% 24% 26% 34% 10% 3% 18 18-22 23-27 28-32 33-40 40 4% 15% 16% 6% 58% / / / / / 7% 40% 30% 14% 4% 4% / / COPYRIGHT2015 MJGROUP. All Right Reserved ,5000-20000 , 30% 2% 6% 20% 26% 24% 15% 7% 4000 4000-4999 5000-7999 8000-11999 12000-20000 20000-30000 30000 COPYRIGHT2015 MJGROUP. All Right Reserved , , , 1000-2000 3000-5000 , , 2012 2013 2014 2015 2013 2015 2013 2015 52% 45% 48% 55% , , 6 45 , ,5000 2000 , , 1-2 COPYRIGHT2015 MJGROUP. All Right Reserved , 2 1 ,2015 1 , , 73% 19% 8% 4-6 7 -1 1 , , , , COPYRIGHT2015 MJGROUP. All Right Reserved , , 0% 22.5% 45% 67.5% 90% 8.8% 18.8% 23.4% 23.8% 43% 47% 83.8% , , , COPYRIGHT2015 MJGROUP. All Right Reserved , , , 1 , , , 20% COPYRIGHT2015 MJGROUP. All Right Reserved COPYRIGHT2015 MJGROUP. All Right Reserved 90 Wi-Fi 90 - COPYRIGHT2015 MJGROUP. All Right Reserved 40% “ ” 30-50 2015 COPYRIGHT2015 MJGROUP. All Right Reserved 37.9% 20% 5.3% COPYRIGHT2015 MJGROUP. All Right Reserved COPYRIGHT2015 MJGROUP. All Right Reserved Airbnb 2012 17.3 6.7% 76 2012 261.8 5.8%; 2007 131.9 17%COPYRIGHT2015 MJGROUP. All Right Reserved 50% COPYRIGHT2015 MJGROUP. All Right Reserved , , , , 2013 TOP5 , COPYRIGHT2015 MJGROUP. All Right Reserved , , 2013 , 2013 2014 2015 1 2 3 4 5 6 7 8 9 10 COPYRIGHT2015 MJGROUP. All Right Reserved 伴随租房需求的不断提升，外来人口多的城市租房用户数量不断提升 由于传统租房存在的诸多痛点，传统租房无法满足现有的租房用户需求 客户租赁的影响因素主要是围绕工作地点的距离、交通便利性、生活方便性。 COPYRIGHT2015 MJGROUP. All Right Reserved 长租公寓产品类型及 行业发展状况COPYRIGHT2015 MJGROUP. All Right Reserved , : : , , COPYRIGHT2015 MJGROUP. All Right Reserved : , , 70 , , 90 , , , , , , , , , COPYRIGHT2015 MJGROUP. All Right Reserved : 1000 , 2-3 , , , 12000COPYRIGHT2015 MJGROUP. All Right Reserved : , COPYRIGHT2015 MJGROUP. All Right Reserved :