2014年中国奢侈品市场研究.pdf

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This information is confidential and was prepared by Bain 2) ; 3) 10% - - - 100 100 100 100 010 N/A N/A N/A N/A 035 35 10 N/A N/A 15 N/A N/A 020 25 N/A 100-110 100155 175 110 ( ) 4 This information is confidential and was prepared by Bain & Company solely for the use of our client it is not to be relied on by any 3rd party without Bains prior written consent 19 消费者从 海外购物 的趋势持 续上升, 日韩 成为 新的热门 购物 目的地 2014 (N=1,400) 4 9% This information is confidential and was prepared by Bain & Company solely for the use of our client it is not to be relied on by any 3rd party without Bains prior written consent 20 专属与时 尚成为奢 侈品对话 中重要和 标志性的 元素 5 Alexander McQueen MCM MCM Jimmy Choo Abel Pump This information is confidential and was prepared by Bain & Company solely for the use of our client it is not to be relied on by any 3rd party without Bains prior written consent 21 Nicolas Ghesqui re LV Jason Wu Jason Boss Bottega Veneta Loewe Stuart Vevers Stefano Pilati 传统奢侈 品品牌正 采取措施 以融入更 多时尚合 作元素 LV Wu 2014 Boss 15% Coach CEO Gildo Zegna Stefano Pilati Zegna 5 This information is confidential and was prepared by Bain & Company solely for the use of our client it is not to be relied on by any 3rd party without Bains prior written consent 22 成功的新 店理念也 广泛体现 了时尚和 专属性质 6 7 - Gwenael Nicolas - - - 1920 1000 - - - Burberry - -
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