2017年100家美妆品牌中国市场分析报告.pdf

100 Analysis Report On China Cosmetics Industry 2017.03 2016 A B S T R A C T 4 2016 1 B2C 40.9 % 36.3 % 22.8 % A B S T R A C T 5 2016 4 1 B2C 2016 1 -11 2013 2014 2015 2016 37% 26% 13% 10% 6% 5% 1% 2% 0% : K E Y R E S E A R C H 6 Part One Part Two C O N T E N T S P A R T O N E Analysis Report On China Cosmetics Industry 2016 2000 8.8% 10 10.8% 1 2 3 200,000,000,000+ 8.8% 10.8% 9 , BB 10 11 PK VS 12 15 20-39 19 20- 29 20-39 20-39 40 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19 20-29 30-39 40-49 50 18 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19 21 22 20-39 20-29 19 01 02 03 23 20-29 20-29 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19 20-29 30-39 40-49 50 20-29 36 Kakao BB 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 37 20-29 01 02 03 41 44 WHOO 50 30+ 30 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 19 20-29 30-39 40-49 50 47 50 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 55 56 58 82 SNP 0 200 400 600 800 1000 1200 1400 SNP Holika Holika SNP 103 2016 BB 112 0 500 1000 1500 2000 2500 121 20-29 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% too cool for school sofina canmake 19 20-29 30-39 40-49 50 129 90 90 SK-II 100 C O N C L U S I O N 01 02 03 136