2016-2017招聘渠道效果分析与渠道创新调研报告.pptx

,2016-2017招聘渠道效果分析与渠道创新调研报告,CONTENTS,本报告将分为以下4个部分Part I参与调研企业结构分析Part II招聘渠道使用情况分析Part III招聘网站使用情况分析Part IV招聘门户建设情况分析,目录,参与调研企业结构分析,Part I,EMPLOYEES SCALE,企业人员规模,500人以内43.1%,501至1000人13.6%,1001至3000人15.0%,3001至5000人6.1%,5001至10000人7.2%,10000至50000人11.3%,50000人以上3.8%,43.1,13.6,15,6.1,7.2,11.3,3.8,NATURE OF ENTERPRISE,企业性质,民营企业, 66.5%,国有企业, 12.1%,中外合资, 4.6%,外资企业, 12.1%,其他, 4.6%,GEOGRAPHICAL,地域分布,北京 上海 深圳 广州 华东 杭州 华南 其他 华北 西南 华中 西北 东北,31.2%21.1%16.2%11.3%4.3%3.2%3.2%2.6%1.7%1.7%1.4%1.2%0.9%,INDUSTRY,行业分布,INDUSTRY,行业分布,ROLES OF PARTICIPATING INVESTIGATORS,参与调研者的角色,招聘渠道使用情况分析,Part II,TYPES OF RECRUITMENT,参与调研企业的主要招聘类型,社会招聘,内部推荐,校园招聘,95.1%,71.7%,58.7%,50.6%,猎头推荐20.5%RPO（招聘流程外包）11.6%内部猎头团队,BUDGET,选择内部猎头的企业，其企业规模分布,500人以内,501至1000人,1001至3000人,3001至5000人,5001至10000人,10000至50000人,50000人以上,37.5%,10.0%,10.0%,7.5%,5.0%,15.0%,15.0%,BUDGET,参与调研企业每年的招聘预算,5万以内23.7%5-10万14.7%10-30万18.2%30-50万10.4%50-100万11.6%100-300万11.0%300-500万4.6%500-1000万2.6%1000万以上3.2%,不同规模企业的招聘预算情况BUDGETS FOR ENTERPRISES OF DIFFERENT SIZES,预算在5万以内的企业规模,预算在100万以上的企业规模,82.9%,9.8%,0.0%,1.2%,1.2% 0.0%,500人以内501至1000人1001至3000人3001至5000人5001至10000人10000至50000人50000人以上,12.2%,1.4%,18.9%,10.8%,16.2%,27.0%,13.5%,500人以内501至1000人1001至3000人3001至5000人5001至10000人10000至50000人50000人以上,BUDGET,参与调研企业每年用于内部推荐的招聘预算,1万以内,1-5万,5-10万,10-30万,30-50万,50-100万,100-500万,500万以上,34.6%,22.4%,16.8%,13.1%,7.5%,2.8%,1.9%,0.9%,不同规模企业的内部推荐招聘预算BUDGETS FOR ENTERPRISES OF DIFFERENT SIZES,预算在1万以内的企业规模,预算在30万以上的企业规模,62.2%,16.2%,13.5%,0.0% 2.7% 0.0%5.4%,500人以内501至1000人1001至3000人3001至5000人5001至10000人10000至50000人50000人以上,14.3%,0.0%,7.1%,7.1%,42.9%,14.3%,14.3%,500人以内501至1000人1001至3000人3001至5000人5001至10000人10000至50000人50000人以上,COSTS THE HIGHEST CHANNEL,参与调研企业招聘费用占比最高的渠道,招聘网站,猎头,校园招聘,内部推荐,RPO,45.7%,36.4%,10.7%,4.6%,2.6%,COSTS THE HIGHEST CHANNEL,不同规模企业，招聘费用占比最高的渠道,29.6%,5.1%,42.3%,8.2% 7.7%,3.8%,1.0% 1.9%,26.5%,45.9%44.2%,17.3%,4.1%,6.1%,0.0%,10.0%,20.0%,30.0%,40.0%,60.0%56.1%50.0%,招聘网站,内部推荐,RPO,猎头1000人以下企业,校园招聘1000-3000人企业,3000人以上企业,MOST VALUED CHANNEL,参与调研企业未来最看重的招聘渠道,招聘网站 内部推荐 校园招聘内部猎头团队猎头RPO,32.4%28.9%15.3%10.7%8.7%4.0%,MOST VALUED CHANNEL,不同规模企业未来最看重的招聘渠道,27.6%,11.7%,9.7%,4.1%,34.6%,25.0%,21.2%,3.8%,9.2%9.6%,5.8%,20.4%,33.7%,19.4%,9.2%,14.3%,3.1%,0.0%,5.0%,10.0%,15.0%,20.0%,25.0%,30.0%,35.0%,40.0%37.8%,招聘网站,内部猎头团队,RPO,内部推荐1000人以下企业,校园招聘猎头1000-3000人企业,3000人以上企业,排名TOP5行业未来最看重的招聘渠道,THE FUTURE OF THE MOST VALUED RECRUITMENT CHANNELS,互联网/电子商务/网游,证券/基金/期货/投资,计算机软件及IT服务,零售/品牌连锁,房地产,21.4%,46.4%,17.9%,7.1%,7.1%,0.0%,36.0%,29.1%,9.3%,9.3%9.3%,7.0%,21.7%,43.5%,4.3%,13.0%,17.4%,0.0%,27.3%,36.4%,4.5%,27.3%,0.0%4.5%,35.0%,15.0%,15.0%,25.0%,5.0%5.0%,内部推荐,招聘网站,猎头,校园招聘,内部内部猎头团队,RPO,INTERNAL RECOMMENDED,参与调研企业内部推荐入职人数占比,5%以内,5-10%,10-20%,20-30%,30-40%,40-50%,50%以上,37.0%,26.0%,15.6%,11.0%,5.2%,2.9%,2.3%,CENOZOIC EMPLOYEES,参与调研企业对新生代员工招聘之渠道选择的发展趋势，其态度如何,EVALUATION OF THE EFFECTIVE,NESS参与调研企业对招聘渠道是否有效的评估标准,招聘网站使用情况分析,Part III,参与调研企业主要使用的招聘网站,THE MAIN USE OF RECRUITMENT SITES,智联招聘,51Job,猎聘,当地招聘网站,Boss直聘,拉勾,58同城,赶集网,Linkedin,大街,其它,脉脉,中华英才,80.1%77.7%59.2%,26.9%,26.9%,24.6%,15.3%,14.7%,14.7%,14.5%,10.4%,9.8%,8.7%,Regional,不同地域企业主要使用的招聘网站,华北,85.1%,64.0%,61.4%,36.0%,34.2%,17.5%,15.8%,15.8%,14.9%,14.0%,13.2%,9.6%,7.0%,智联招聘,51Job,猎聘,Boss直聘,拉勾,大街,58同城,脉脉,Linkedin,中华英才,赶集网,其它,当地招聘网站,Regional,不同地域企业主要使用的招聘网站,华东,86.9%,76.8%,54.5%,28.3%,23.2%,23.2%,18.2%,17.2%,17.2%,13.1%,10.1%,9.1%,5.1%,51Job,智联招聘,猎聘,58同城,拉勾,Boss直聘,大街,Linkedin,当地招聘网站,赶集网,中华英才,其它,脉脉,Regional,不同地域企业主要使用的招聘网站,华南,84.0%,77.4%,66.0%,31.1%,26.4%,23.6%,21.7%,17.0%,12.3%,12.3%,8.5%,5.7%,2.8%,51Job,智联招聘,猎聘,58同城,拉勾,赶集网,Boss直聘,当地招聘网站,Linkedin,其它,脉脉,大街,中华英才,Regional,不同地域企业主要使用的招聘网站,华中,100.0%,60.0%,60.0%,40.0%,40.0%,20.0%,20.0%,20.0%,20.0%,20.0%,20.0%,0.0%,0.0%,51Job,猎聘,智联招聘,58同城,当地招聘网站,中华英才,其它,Boss直聘,脉脉,大街,拉勾,Linkedin,赶集网,Regional,不同地域企业主要使用的招聘网站,西北,100.0%,75.0%,50.0%,50.0%,25.0%,25.0%,25.0%,25.0%,0.0%,0.0%,0.0%,0.0%,0.0%,智联招聘,Linkedin,51Job,Boss直聘,猎聘,58同城,大街,当地招聘网站,赶集网,中华英才,脉脉,拉勾,其它,Regional,不同地域企业主要使用的招聘网站,西南,83.3%,66.7%,16.7%,16.7%,16.7%,16.7%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,51Job,智联招聘,猎聘,当地招聘网站,58同城,拉勾,赶集网,Boss直聘,Linkedin,大街,脉脉,中华英才,其它,Regional,不同地域企业主要使用的招聘网站,东北,100.0%,100.0%,33.3%,33.3%,33.3%,33.3%,33.3%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,51Job,智联招聘,猎聘,58同城,Boss直聘,大街,当地招聘网站,Linkedin,赶集网,脉脉,中华英才,拉勾,其它,参与调研企业认为以下哪个招聘网站效果最好,RECRUITMENT SITE WORKS BEST,智联招聘,51Job,31.2%27.5%,猎聘,13.0%,5.2%,拉勾Boss直聘,5.2%,58同城,5.5%,赶集网,0.6%,2.6%,当地招聘网站,2.6%,大街,0.3%,其它Linkedin,4.9%,脉脉,0.6%,中华英才,0.9%,排名TOP5行业认为以下哪个招聘网站效果最好,RECRUITMENT SITE WORKS BEST,证券/基金/期货/投资,房地产,27.9%,24.4%,10.5%,0.0%,1.2%1.2%,15.1%,9.3%,0.0%1.2%,互联网/电子商务/网游2.3% 1.2% 5.8%,141.34.3%,28.6%,0.0%,3.6%3.6%7.1%,10.7%,0.0%,3.6%,0.0%7.1%7.1%,30.4%,47.8%,0.0%,0.0%0.0%4.3%,8.7%,0.0%,4.43.%3% 0.0%,计算机软件及IT服务0.0%,0.0%,54.5%,9.1%,4.5%,4.5%,22.7%,0.0% 0.0%,0.0%,零售/品牌连锁4.5% 0.0%00.00% 0.0%,25.0%,30.0%,10.0%,0.0%,5.0%,0.0%,0.0%,0.0%5.0%0.0%0.0%,10.0%,15.0%,Regional,不同地域企业认为以下哪个招聘网站效果最好,华北,50.0%,16.7%,8.8%,6.1%,6.1%,5.3%,3.5%,1.8%,0.9%,0.9%,0.0%,0.0%,0.0%,智联招聘,猎聘,Boss直聘,拉勾,其它,51Job,Linkedin,中华英才,脉脉,当地招聘网站,赶集网,58同城,大街,Regional,不同地域企业认为以下哪个招聘网站效果最好,华东,47.5%,13.1%,10.1%,7.1%,5.1%,4.0%,4.0%,4.0%,4.0%,1.0%,0.0%,0.0%,0.0%,51Job,智联招聘,猎聘,58同城,其它,Boss直聘,Linkedin,当地招聘网站,拉勾,大街,赶集网,中华英才,脉脉,Regional,不同地域企业认为以下哪个招聘网站效果最好,华南,45.3%,14.2%,13.2%,9.4%,5.7%,3.8%,2.8%,1.9%,1.9%,0.9%,0.9%,0.0%,0.0%,51Job,猎聘,智联招聘,58同城,拉勾,当地招聘网站,其它,赶集网,Boss直聘,Linkedin,脉脉,中华英才,大街,Regional,不同地域企业认为以下哪个招聘网站效果最好,华中,40.00%,20.00%,20.00%,20.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,0.00%,51Job,智联招聘,中华英才,其它,58同城,赶集网,猎聘,Boss直聘,Linkedin,大街,脉脉,当地招聘网站,拉勾,Regional,不同地域企业认为以下哪个招聘网站效果最好,西北,50.0%,25.0%,25.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,智联招聘,58同城,其它,中华英才,51Job,赶集网,猎聘,Boss直聘,Linkedin,大街,脉脉,当地招聘网站,拉勾,Regional,不同地域企业认为以下哪个招聘网站效果最好,西南,50.0%,16.7%,16.7%,16.7%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,51Job,拉勾,猎聘,智联招聘,58同城,赶集网,中华英才,Boss直聘,Linkedin,大街,脉脉,当地招聘网站,其它,Regional,不同地域企业认为以下哪个招聘网站效果最好,东北,66.7%,33.3%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,0.0%,智联招聘,Boss直聘,拉勾,中华英才,58同城,赶集网,51Job,猎聘,Linkedin,大街,脉脉,当地招聘网站,其它,从未来发展来看，参与调研企业最看好的招聘网站THE MOST PROMISING RECRUITMENT SITE,19.9%,18.8%,15.9%,11.3%,9.8%,8.4%,6.1%,3.2%,2.3%,1.7%,1.2%,0.9%,0.6%,0.0%,5.0%,10.0%,15.0%,20.0%,25.0%,猎聘,51Job,智联招聘,Linkedin,拉勾,Boss直聘,其它,58同城,当地招聘网站,脉脉,大街,中华英才,赶集网,Regional,最看好猎聘的企业，其地域分布情况,招聘门户建设情况分析,Part IV,参与调研企业是否搭建了 自己的招聘门户网站OWN RECRUITMENT PORTAL,43.9%YES,56.1%NO,不同企业规模，其招聘门户网站搭建情况CONSTRUCTION OF RECRUITMENT PORTAL,是 , 28.6%,否 , 71.4%,是 , 59.6%,否,40.4%,是 , 66.3%,否 , 33.7%,3000人以上企业,1000-3000人企业,1000人以下企业,已搭建招聘门户网站的企业，其主要招聘门户类型RECRUITMENT PORTAL TYPE,PC版招聘官网,微信招聘公众号,88.2%,71.1%,已搭建微信招聘公众号的企业，其行业分布TOP10INDUSTRY DISTRIBUTION TOP 10,8.3%,8.3%,7.4%,6.5%,5.6%,4.6%,4.6%,3.7%,3.7%,0.0%,5.0%,10.0%,25.0% 20.4%20.0%15.0%,已搭建微信招聘公众号的企业,微信招聘公众号是如何运营的HOW THE RECRUITMENT WECHAT PUBLIC NUMBER OPERATES,自主运营,外包给第三方运营,90.7%,9.3%,已搭建微信招聘公众号的企业,认为该种招聘渠道其效果体现在哪些方面EFFECT REFLECTED IN WHAT ASPECTS,已搭建微信招聘公众号的企业,通过微信招聘公众号所开展的,招聘类型TYPES OF RECRUITMENT,已搭建微信招聘公众号的企业，,认为微信招聘公众号对简历投递量的帮助如何RESUME DELIVERY QUANTITY,几乎可忽略不计,效果一般,提升明显,24.1%,59.3%,16.7%,THANKS,